How consumers perceive vloggers? Exploring consumer’s perceptions and purchase intention applied to beauty and fashion industry [PDF]
, 2017 Con la evolución de los medios digitales y, en consecuencia, con la aparición de nuevas plataformas, los consumidores son más receptivos al contenido compartido en las redes sociales, como es el caso de YouTube, en busca de información para ayudarles en ...
Afonso, Carolina +2 more
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Measuring user influence on Twitter: A survey
, 2016 Centrality is one of the most studied concepts in social network analysis. There is a huge literature regarding centrality measures, as ways to identify the most relevant users in a social network.
González-Cantergiani, Pablo +1 more
core +1 more source
Controllability of Social Networks and the Strategic Use of Random Information [PDF]
, 2017 This work is aimed at studying realistic social control strategies for social networks based on the introduction of random information into the state of selected driver agents.
Casamassima, Francesca, Cremonini, Marco
core +3 more sources
Intangible CapitalPurpose: This study examines the impact of social media influencers (SMIs) on online repurchase intentions through brand trust and customer engagement in the cosmetics sector. Design/methodology/approach: The study framework and hypotheses in this paper
Saeed Tarabieh +3 more
doaj +1 more source
Social Networks and Digital Influencers: Their Role in Customer Decision Journey in Tourism [PDF]
Journal of Spatial and Organizational Dynamics, 2019 Several studies have shown the impact of social media on tourism and the role of digital influencers. However, the relationship between social media, digital influencers, and the customer decision journey has not been much studied. To help fill this gap,
Cátia Guerreiro +2 more
doaj
STRATEGI KOMUNIKASI PEMASARAN PARIWISATA DALAM MEMPERKENALKAN WISATA DAERAH (Studi pada Dinas Kebudayaan Pemuda Olahraga dan Pariwisata Kab. Sumenep) [PDF]
Current technological developments make it easier to promote on social media. Factors such as the use of social media, collaboration with local influencers, and unique experiences are important in designing interesting and relevant strategies.
Annisa, Siti
core
The Effect of Social Media Influencer on Brand Image, Self-Concept, and Purchase Intention
Journal of Consumer Sciences, 2019 The purpose of the research was to discover how social media influencers influenced the brand image, self-concept and the purchase intention of cosmetic consumers.
Atika Hermanda +2 more
doaj +1 more source
Oncology Nurses: Influencers on Social Media
Clinical Journal of Oncology Nursing, 2021 As oncology nurses, we know that we can provide our patients and caregivers with fact-based information to help them manage symptoms, support their coping, and provide clarity for their decision-making (Gaguski et al., 2017). The credibility of nurses has been confirmed by multiyear surveys, placing nurses at the top of trusted professions in the ...
openaire +3 more sources
Social Factors of Developing Opinion Leaders in Media Space by Means of Creative Industries
Виртуальная коммуникация и социальные сетиSocial media influencers and opinion leaders are an important social phenomenon. As social networks become more important in all spheres of life, the communicative distance between the media producer and the media consumer keeps shrinking, marking a ...
Irina V. Mkrtumova, Pavel P. Yanchuk
doaj +1 more source