Results 81 to 90 of about 104,425 (201)

Leveraging followers’ attitude toward Indonesian social media influencers on purchase intention

International Journal of Academe and Industry Research
Social media influencers are popular marketing partners, requiring the focus of brands to enhance the purchase intention. The majority of brands are passionate to collaborate with favorable social media influencers but lack the understanding to maintain ...
Dian Natalia, Sevenpri Candra
doaj   +1 more source

Why Information Matters: A Foundation for Resilience [PDF]

, 2015
Embracing Change: The Critical Role of Information, a research project by the Internews' Center for Innovation & Learning, supported by the Rockefeller Foundation, combines Internews' longstanding effort to highlight the important role ofinformation with
Tara Susman-Pena
core  

Orthodontists on Social Media: Instagram’s Influence

Turkish Journal of Orthodontics
The aim of this study was to determine how orthodontists utilize the social media application Instagram for health communication.Four Turkish keywords were manually searched on the Instagram platform on February 12, 2022: "orthodontist" (ortodontist), "orthodontics" (ortodonti), "orthodontic specialist" (ortodonti uzmanı), and "doctor of orthodontist" (
Mehmet Ali Yavan, Gökçenur Gökçe
openaire   +3 more sources

Predicting User Influence in Social Media

Journal of Networks, 2013
Understanding influence plays a vital role in enhancing businesses operation and improving effect of information propagation. Therefore the user influence in social media, such as Twitter, is widely studied based on different standards, such as the number of followers, retweets and so on.
Chunjing Xiao, Yuhong Zhang, Xue Zeng, Yue Wu   +3 more
openaire   +1 more source

Social media influencers and followers’ loneliness: the mediating roles of parasocial relationship, sense of belonging, and social support

Online Media and Global Communication
Prior research examines how social media use in general affects experiences of loneliness, but few studies have investigated the specific effects of interaction with social media influencers on loneliness and well-being.
Liu Juan, Lee Jung-Sook
doaj   +1 more source

Instagram influencers attributes and parasocial relationship: A dataset from Qatar

Data in Brief
The dataset investigates how social media influencers’ attributes affect followers’ parasocial relationship. It also examines the mediating role of the parasocial relationship between the social media influencers’ attributes and behavioral intentions.
Sara Al Sulaiti, Mohamed Slim Ben Mimoun, Hatem Elgohary   +2 more
doaj   +1 more source

Educationalinfluencers Romanian youths live by: an analysis of how religion is shared through social media [PDF]

Diversitate si Identitate Culturala in Europa
Romanian celebrities on social media (influencers) have begun to exert persuasion on a massive scale, potentially influencing the young people who follow them while pursuing individual profit. This study sets out to investigate the content shared by such
Silvia FLOREA
doaj  

Foundations and Public Policy Grantmaking [PDF]

, 2008
Foundations trying to better leverage their influence and improve their impact increasingly are being urged to embrace advocacy and public policy grantmaking as a way to substantially enhance their results and advance their missions.
Julia Coffman
core  

Artificial Intelligence Influencers’ Credibility Effect on Consumer Engagement and Purchase Intention

Journal of Theoretical and Applied Electronic Commerce Research
In the evolving world of influencer marketing, Artificial Intelligence (AI) influencers are creating significant impact and transforming the approach to brand promotions on social media platforms.
Sudarsan Jayasingh, Arunkumar Sivakumar, Arputha Arockiaraj Vanathaiyan   +2 more
doaj   +1 more source

The Influence of Presumed Social Media Influence: A Longitudinal Analysis of Social Media Influence on Adolescents’ Physical Activity

Social media plays a central role in adolescents’ lives, suggesting powerful direct and indirect influences on their social norms and behaviors. This study examines these influences by applying the influence of presumed media influence (IPMI) hypotheses to social media and physical activity.
Möri, Michelle, Tribelhorn, Lukas, Friemel, Thomas N.   +2 more
openaire   +1 more source