Results 101 to 110 of about 104,425 (201)

Setting a favorable agenda or stimulating skepticism? A survey on the perception and attitudes towards GCC national visions based on influencers’ Twitter posts

Online Media and Global Communication
In view of myriad national transformation plans in the Gulf Cooperation Council (GCC), as well as the increasing influence of social media influencers in shaping social media users’ perspectives on issues, people and events, this study aims to understand
Alharbi Musaab
doaj   +1 more source

Perceptions, Trust and Action: The Role of Demographics in Shaping Influencer Impact

Management
Research Question: How do demographic characteristics shape audience perceptions, trust levels, and behaviour regarding influencers? Motivation: Although the role of influencers in shaping consumer behaviour has been widely studied, there has been ...
Bojana Pavlović, Jelena Krstić, Tamara Vlastelica   +2 more
doaj   +1 more source

The social influence of the corrections of vaccine misinformation on social media

Vaccine
AbstractThis study examines the impact of social versus algorithmic corrections of vaccine misinformation on social media, on the perceptions of social norms around vaccination and vaccine intentions during a hypothetical pandemic. In an online experiment with 720 participants, we assessed whether user-generated or algorithmically generated corrections
Ankit Shanker, Ivo Vlaev
openaire   +2 more sources

The Role of Social Media Influencers and Online Reviews in Shaping Purchase Intention of Halal Cosmetics: A Study on Cusumers in Indonesia

Indonesian Interdisciplinary Journal of Sharia Economics
Halal cosmetic products are increasingly popular among global consumers, especially in Indonesia, one of Asia's fastest-growing cosmetic markets. Social media marketing is the primary strategy for promoting halal cosmetic products through influencers as
Syariifah Saniyyah Al Gadri, Taruli Elisabeth Hutabarat, Kurniawati Kurniawati   +2 more
doaj  

A model of purchase intention of complementary and alternative medicines: the role of social media influencers' endorsements. [PDF]

BMC Complement Med Ther, 2023
Gülpınar G, Uzun MB, Iqbal A, Anderson C, Syed W, Al-Rawi MBA.   +5 more
europepmc   +1 more source

Social media influencers

, 2019
Influencer Marketing has become predominantly centered around social media. By connecting directly and organically through the showcase of social media influencers to their target markets, brands are able to achieve better results. Thus, more than ever, brands must know how to maximize the investment made when partnering with influencers.
openaire   +1 more source

The role of luck in the success of social media influencers. [PDF]

Appl Netw Sci, 2023
Ionescu S, Hannák A, Pagan N.
europepmc   +1 more source

The top social media influencers in obstetrics and gynecology on twitter. [PDF]

Arch Gynecol Obstet, 2023
Ghaith S, Dyre LJ, Vasilev DV, Wasson MN.   +3 more
europepmc   +1 more source

Young adults' sought gratifications from, and perceptions of food advertising by, social media influencers: a qualitative approach. [PDF]

J Health Popul Nutr, 2023
Alhothali GT, Aljefree NM.
europepmc   +1 more source

The role of social media influencers as trusted messengers in tobacco control mass media campaigns. [PDF]

J Commun Healthc, 2023
Nguyen Zarndt A, Guo M, Benoza G.
europepmc   +1 more source