Results 91 to 100 of about 104,425 (201)

PERSONAL BRANDING INFLUENCER PADA MEDIA SOSIAL TIKTOK (Analisis isi Pesan Personal Branding pada Akun @shaturday) [PDF]

Shadira Firdausi is one of the influencers on TikTok social media who uses TikTok social media as a place to build personal branding. Shadira's TikTok account presents DIY and a day in my life content that is uniquely packaged in her style.
Sahara, Salsabila Firdaus
core  

Efficient collective influence maximization in cascading processes with first-order transitions

, 2017
In social networks, the collective behavior of large populations can be shaped by a small set of influencers through a cascading process induced by "peer pressure". For large-scale networks, efficient identification of multiple influential spreaders with
Makse, Hernán A., Morone, Flaviano, Pei, Sen, Shaman, Jeffrey, Teng, Xian   +4 more
core   +1 more source

The Shifting Influence: Comparing AI Tools and Human Influencers in Consumer Decision-Making

AI
This study investigates the evolving role of artificial intelligence (AI) in consumer decision-making, particularly in comparison to traditional human influencers.
Michael Gerlich
doaj   +1 more source

Social Media – the new challenge for PR measurement and evaluation [PDF]

, 2012
In the five years since Paul Noble and I wrote the second edition of our book, Evaluating Public Relations, the biggest change in the field has been the rapid emergence of social media in media relations and organisational communication.
Watson, Tom
core  

Meeting people where they are: leveraging influencers’ social capital and trust to promote safer behaviours

Health Literacy and Communication Open
The newfound authority of social media ‘Content Creators’ or ‘Influencers’ (hereon referred to as influencers) have changed the media landscape in a short space of time.
Samuel Cornell, Timothy Piatkowski, Melody Taba, Amy E. Peden   +3 more
doaj   +1 more source

A Picture Is Worth a Thousand Material-Connection Disclosures: Endorsers, Instagram, and the Federal Trade Commission’s Endorsement Guides [PDF]

, 2017
With the spread of social-media advertising, the Federal Trade Commission (FTC) has made many attempts to regulate the burgeoning field. However, the complexity of social media makes it difficult to regulate without violating the First Amendment.
Myers, Lauren
core   +1 more source

Experimental investigations of #authenticity online [PDF]

The concept of 'authenticity' is highly valued on social media sites (SMSes), despite its ambiguous nature and definition. One interpretation of 'authenticity' by media scholars is a human's congruence with online portrayals of themselves (e.g.
Cheong, Marc
core  

Digital Transitions: Nonprofit Investigative Journalism: Evaluation Report on the Center for Public Integrity [PDF]

, 2010
Summarizes outcomes of a one-year grant to CPI to transform itself into a leader in digital nonprofit journalism. Examines CPI's track record, use of new tools and methods, capacity as an effective and credible online presence, and areas for ...
Judy J. Miller, Julia Coffman, Victor Acquah   +2 more
core  

Gender and Advocacy: Social Causes and Brand Endorsements Among Global Social Media Influencers

Journalism and Media
This study explores the intersection of social advocacy and commercial brand endorsements, with a particular focus on the role of gender in shaping these dynamics.
Marta Mensa, Yang Yang, Shudipta Sharma, Louisa Ha   +3 more
doaj   +1 more source

The Influence of Social Media Influencers (SMIs) on Purchase Intention of Sunscreen Products

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to explain the influence of social media influencers (SMIs) on purchase intention with the object of research on sunscreen products. With the new paradigm due to rapid developments, the marketing world is encouraged to adapt and follow ...
Nabila Jihan Authalia, Albari Albari
doaj   +1 more source