Social Media Influencer Viewing and Intentions to Change Appearance: A Large Scale Cross-Sectional Survey on Female Social Media Users in China [PDF]
Frontiers in Psychology, 2022 Previous studies have reported that general or photo-specific social media use was associated with women’s body dissatisfaction and body image disturbance.
Wenjing Pan, Zhe Mu, Zheng Tang
doaj +2 more sources
How to convert Millennial consumers to brand evangelists through social media micro-influencers [PDF]
Innovative Marketing, 2021 Undoubtedly, in the modern age of digitalization, Millennials, who are considered digital natives, have become a massive target market for salespersons.
Kanyawee Pornsrimate, Anon Khamwon
doaj +1 more source
Social Media + Society, 2022 This article critically examines influencer retreats as important sites of industrialization within the social media entertainment industry. Using Pangea Dreams as a case study and drawing on industrial discourses and textual artifacts, including ...
Sarah Edwards
doaj +1 more source
MODEL PERILAKU KEPUTUSAN PEMBELIAN PRODUK BERBASIS AGEN: FENOMENA PENGARUH MEDIA SOSIAL
Jurnal Riset Manajemen Sains Indonesia, 2021 Influencer media sosial dalam pemasaran digital telah menjadi fenomena baru karena mereka dapat menggantikan peran influencer tradisional. Namun, diskusi tentang fenomena ini masih kurang jelas dalam literatur akademis sejauh pengetahuan kita ...
Ambara Purusottama
doaj +1 more source
Generasi Z di Bali: Lifestyle dan Social Media Influencer Mengubah Smoker Menjadi Vapor
Matrik, 2021 Upaya pemasaran untuk menarik purchase intention adalah dengan memperhatikan lifestyle di masyarakat disertai dengan adanya social media influencer. Dengan semakin meningkatnya purchase intention terutama yang ditujukan pada generasi Z yang berusia 17-25
I Wayan Gede Antok Setiawan Jodi +3 more
doaj +1 more source
Effective Factors in Users' Purchase Intention in Social Media Influencer Marketing due to Personality Characteristics; A Case study: Instagram Social Media Users in Iran [PDF]
مطالعات رسانههای نوین, 2023 In today's digital age, social media has become a prominent medium for communication and exerting influence on its users. Influencers within these media, thanks to the compelling content they create, not only gain widespread recognition but also manage ...
Homa Doroudi, Hadi Mohammadi
doaj +1 more source
Influencer Marketing as Emerging Promotional Tool in Modern Era and Opportunities to Uprising Sales
International Journal of Emerging Research in Engineering, Science, and Management, 2022 The increasing impact of social media for big brands nowadays are preferring influencer marketing over the traditional marketing techniques. Influencer advertising is a methodology that recognizes influential individuals on social media who impact a ...
A. B. Mishra +2 more
doaj +1 more source
Emily Hund. The influencer industry: The quest for authenticity on social media
Studies in Communication Sciences, 2023 The Influencer Industry: The Quest for Authenticity on Social Media, written by American media researcher Emily Hund, takes the reader on a scouting expedition into the U. S. influencer industry.
Nils S. Borchers
doaj +1 more source
Advertising Activity Dimensions for Influencers on Social Media Platforms [PDF]
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2023 :Advertising with influencers plays an important and influential tool in the field of business. It is a new world that has emerged through social media platforms, and with new ways of advertising, with the aim of reaching and influencing the audience, it
Mohamed Satour
doaj +1 more source
What causes social media users to engage and mimic virtual influencers? The role of self-congruity [PDF]
Innovative Marketing, 2022 Influencer marketing has been widely utilized in marketing communication. With the growing interest in virtual influencers, this study aims to investigate why social media users would interact with virtual influencers.
Lokweetpun Suprawan, Sasipa Pojanavatee
doaj +1 more source