Results 11 to 20 of about 4,515 (217)

Differences in perceived influencer authenticity: a comparison of Gen Z and Millennials’ definitions of influencer authenticity during the de-influencer movement

Online Media and Global Communication, 2023
Authenticity is a trait that is considered by both Gen Z and Millennials as an integral part of the social media influencer persuasive episode. This research uses thematic analysis to deconstruct how both Gen Z and Millennials develop their perceptions ...
Singer Mara F., Callendar Chaz L., Ma Xiao, Tham Samuel M.   +3 more
doaj   +1 more source

Compliance With the US Food and Drug Administration’s Guidelines for Health Warning Labels and Engagement in Little Cigar and Cigarillo Content: Computer Vision Analysis of Instagram Posts

JMIR Infodemiology, 2023
BackgroundHealth warnings in tobacco advertisements provide health information while also increasing the perceived risks of tobacco use.
Jiaxi Wu, Juan Manuel Origgi, Lynsie R Ranker, Aruni Bhatnagar, Rose Marie Robertson, Ziming Xuan, Derry Wijaya, Traci Hong, Jessica L Fetterman   +8 more
doaj   +1 more source

Does Influencers Popularity Actually Matter? An Experimental Investigation of the Effect of Influencers on Body Satisfaction and Mood Among Young Chinese Females: The Case of RED (Xiaohongshu)

Frontiers in Psychology, 2021
Many studies have linked idealized body image on social media to negative psychological well-being among young females. However, social media influencers’ imagery has not attracted much research attention in either the Western or the Asian context.
Xiaoxiao Zhang, Wuchang Zhu, Shaojing Sun, Jingxi Chen   +3 more
doaj   +1 more source

Sponsorship Disclosure in Social Media Influencer Marketing: The Algorithmic and Non-Algorithmic Barriers

Social Media + Society, 2023
The growth of social media influencer marketing has created sophisticated opportunities for deceptive marketing practices to proliferate online. While sponsorship disclosures alert consumers to the commercial nature of social media content and are ...
Ruvimbo Musiyiwa, Jenna Jacobson
doaj   +1 more source

An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions

Istanbul Management Journal, 2021
Social media influencer marketing is a new phenomenon in the digital world. It has seen a tremendous and exponential growth, reached a critical mass audience and changed from an obscure marketing tactic to a successful marketing strategy.
Sarra Daimi, Aslı Tolunay
doaj   +1 more source

Examining the immediate and delayed impact of immersive media on the effectiveness of social media influencer advertising: An experimental approach

Computers in Human Behavior Reports
Previous research highlighted the impact of advertising in virtual reality (VR) media settings. There is growing interest in connecting virtual reality content with social media.
Delia Cristina Balaban, Meda Mucundorfeanu, Julia Szambolics, Christof Amrhein   +3 more
doaj   +1 more source

Brand Awareness, Social Media Marketing, and Purchase Intent: Does Credibility Mediate the Impact?

Indonesian Interdisciplinary Journal of Sharia Economics
This study investigates the impact of social media marketing and brand awareness on purchase intention with influencer credibility as a mediating variable. Quantitative methodologies were implemented during the investigation.
Larasati Larasati, Wiyadi Wiyadi, Rini Kuswati, Edy Purwo Saputro   +3 more
doaj   +1 more source

The Effect of Social Media Marketing and Influencer Endorser on Purchase Intention

Almana: Jurnal Manajemen dan Bisnis, 2022
With a large number of users and a high level of engagement, TikTok is an application that provides enormous opportunities in the business sector, especially in marketing activities.
Nabilla Putri Nofela, Marheni Eka Saputri   +1 more
doaj   +1 more source

The Relationship Between Influencer Engagement in Improving Marketing Performance Through Instagram Social Media as Mediating Variable

Almana: Jurnal Manajemen dan Bisnis
Influencer engagement through Instagram social media is becoming increasingly popular as a marketing strategy by MSMEs.This study aims to analyze the relationship between influencer engagement in improving marketing performance, with Instagram social ...
Welly Surjono
doaj   +1 more source

The Nexus of Influencers and Purchase Intention: Does Consumer Brand Co-Creation Behavior Matter?

Journal of Theoretical and Applied Electronic Commerce Research
The advancement of social media has led to the rise of influencers who are powerful in shaping consumer purchasing behavior. While influencer attributes play a role in shaping consumer behavior, little attention has been paid to the interplay of the ...
Jerum William Kilumile, Li Zuo
doaj   +1 more source