Results 61 to 70 of about 104,425 (201)

Towards Understanding Political Interactions on Instagram [PDF]

, 2019
Online Social Networks (OSNs) allow personalities and companies to communicate directly with the public, bypassing filters of traditional medias. As people rely on OSNs to stay up-to-date, the political debate has moved online too.
Almeida, Jussara M., da Silva, Ana Paula Couto, Drago, Idilio, Figueiredo, Flavio, Mellia, Marco, Murai, Fabricio, Trevisan, Martino, Vassio, Luca   +7 more
core   +3 more sources

Who Contributes to the Knowledge Sharing Economy?

, 2015
Information sharing dynamics of social networks rely on a small set of influencers to effectively reach a large audience. Our recent results and observations demonstrate that the shape and identity of this elite, especially those contributing \emph ...
An J., Ballester C., Byers J., Cha M., Cross R. L., Kwon S., Lazarsfeld P., Rodriguez M. G.   +7 more
core   +1 more source

Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice. [PDF]

, 2012
The importance of the Internet as commercial platform is by now universally recognized, and businesses increasingly adopt online marketing channels at the cost of traditional ones. The social media, being second generation (Web 2.0) internet applications,
Constantinides, E., Zinck Stagno, M.
core   +5 more sources

Carpet bombing vs. targeting: the impact of pro-government social media influencers during the 2022 Hungarian general election campaign

Frontiers in Political Science
Hybrid media systems challenge the agenda-setting role of legacy media and political elites, and open new avenues for political parties and governments to push their narratives.
Bálint Mikola
doaj   +1 more source

Effect of social media influencers on brand preferences through trust: Moderating role of emotional attachment [PDF]

Innovative Marketing
Social media influencers have gained immense attention in recent times due to increased use in the cosmetics industry. Trust and emotional attachment play a vital role between influencers and followers.
Khansa Zaman, Sajjad Nawaz Khan, Muhhamad Abbas, Amani AbdAlatti   +3 more
doaj   +1 more source

Collective Influence of Multiple Spreaders Evaluated by Tracing Real Information Flow in Large-Scale Social Networks

, 2016
Identifying the most influential spreaders that maximize information flow is a central question in network theory. Recently, a scalable method called "Collective Influence (CI)" has been put forward through collective influence maximization.
Makse, Hernán A., Morone, Flaviano, Pei, Sen, Teng, Xian   +3 more
core   +2 more sources

Measuring the Online Impact of Your Information Project: A Primer for Practitioners and Funders [PDF]

, 2010
Evaluates fifteen Web sites funded by the Knight Foundation's Community Information Challenge, including data on visits, unique visitors, page views, and bounce rates.

core  

A customisable pipeline for continuously harvesting socially-minded Twitter users

, 2019
On social media platforms and Twitter in particular, specific classes of users such as influencers have been given satisfactory operational definitions in terms of network and content metrics.
C Bobel, DN Fisher, F Riquelme, G Lotan, I Bizid, L Sousa, LA Overbey, M Kardara, M Rosvall, N Booth, P Bonacich, P Missier, T Poell, WL Youmans, WX Zhao   +14 more
core   +1 more source

Information relevance perspective: Boosting market engagement through social influencer-generated content

Asian Management and Business Review
The businesses are developing dynamically and need brilliant ideas to be sustainable in the market. One of them is using influencers as an effective tool for their marketing activities.
Vonezyo Yupanzara Dharomesz, Api Adyantari   +1 more
doaj   +1 more source

PENGARUH SOCIAL MEDIA MARKETING DAN SOCIAL MEDIA INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Produk Fashion Deliwafastore di Tiktok) [PDF]

This study aims to determine the effect of social media marketing and social media influencers on purchasing decisions through buying interest in Deliwafastore. The analysis method in this study uses path analysis using SPSS 25.0 software.
Amaliah, Novita Rizky
core