Results 31 to 40 of about 22,256 (297)
Frontiers in Political Science, 2021 People are increasingly exposed to science and political information from social media. One consequence is that these sites play host to “alternative influencers,” who spread misinformation. However, content posted by alternative influencers on different
Dan Hiaeshutter-Rice +2 more
doaj +1 more source
On-demand Influencer Discovery on Social Media [PDF]
Proceedings of the 29th ACM International Conference on Information & Knowledge Management, 2020 Identifying influencers on social media, such as Twitter, has played a central role in many applications, including online marketing and political campaigns. Compared with social media celebrities, domain-specific influencers are less expensive to hire and more engaged in spreading messages such as new treatment or timely prevention for HIV.
Cheng Zheng 0004 +3 more
openaire +1 more source
Investigating the Impact of Influencers Credibility and Attractiveness on Consumers’ Brand Love. A study of Social Media Influencers in Egypt [PDF]
Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-TiğāriyyaẗThis article examines how brand love is developed through social media influencers on social media. Specifically, it investigates the effect of five characteristics of these influencers on the development of brand love.
حازم رشيد عبد الوكيل جابر
doaj +1 more source
SAGE Open, 2023 Social media influencers, a new type of opinion leader, are considered followers’ role models and strongly affect their attitudes and behaviors. Although their power on social media platforms is an emerging phenomenon, the studies exploring the impact of
Thi Cam Tu Dinh +2 more
doaj +1 more source
INFLUENCER SOSIAL MEDIA SEBAGAI KOMUNIKASI STRATEGIS KEHUMASAN PEMERINTAH PADA ERA DIGITAL
Jurnal Ranah Komunikasi, 2021 In carrying out government public relations functions and duties as an informer of all forms of activities and building a positive reputation and image of the government, a communication strategy is needed to establish communication with the public which
Avi Rudianita Widya
doaj +1 more source
Social Media Influencers Defined by Adolescents [PDF]
, 2023 Social media influencers have emerged as digital celebrities, positioning themselves as role models for different audiences, particularly young people.
Feijoo, Beatriz +4 more
core +1 more source
The credibility of social media beauty gurus in young millennials' cosmetic product choice.
PLoS ONE, 2021 Social media influencers play a role in the beauty industry by making it more accessible and diverse, engaging in cultural acceptance and diversity, and making their lives public through social media.
Siti Hasnah Hassan +3 more
doaj +1 more source
In Influencers We Trust- A Model of Trust Transfer in Social Media Influencer Marketing
, 2023 This study is designed to investigate whether customers’ trust in social media influencers translates to them trusting the brands endorsed by said influencers.
Noor Alsayed (10002945) +2 more
core +1 more source
The web of influencers : a marketing-audience classification of (potential) social media influencers
, 2021 : This study aims to integrate the literature on social media influencers into a framework that classifies (potential) social media influencers and highlights their features.
De Backer, Charlotte +6 more
core +1 more source
The regulation of social media influencers /
, 2020 "In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that ...
Ranchordás, Sofia, +1 more
core +4 more sources