Results 31 to 40 of about 27,950,601 (288)
In Influencers We Trust- A Model of Trust Transfer in Social Media Influencer Marketing
, 2023 This study is designed to investigate whether customers’ trust in social media influencers translates to them trusting the brands endorsed by said influencers.
Noor Alsayed (10002945) +2 more
core +1 more source
Social Media Influencers [PDF]
, 2020 This paper takes an insider view of fashion and social media influencers. Taylor Lennox, a 2020 graduate with a B.S. in Textile Marketing, describes her own experiences as a social influencer on Instagram and TikTok.
Lennox, Taylor
core +1 more source
Information Technology for Modern Marketing
International Journal of Research and Applied Technology, 2021 The purposes of this research are to identify marketing strategies using exposure in the online business world, explain the role and understanding of Exposure in the online marketing business, and explain the marketing system in social media influencers.
T Rohmawati, H Winata
doaj +1 more source
Between Autonomy and Control: Influencer-Marketers Relations and Campaign Development
Romanian Journal of Communications and Public RelationsSocial media influencers have complex advertising functions as content creators and managers of their social media channels. The present research investigates the interaction processes between marketers and social media influencers during the ...
Anca Broască +2 more
doaj +1 more source
Identity Construction in Intercultural Communication on Social Media: A Case Study of Two Influencers on REDnote [PDF]
SHS Web of ConferencesPeople from different cultures frequently interact with each other due to the increasing popularity of digital platforms. Given the background of globalization, influencers with an intercultural background actively navigate various identities to attract ...
Wang Chun
doaj +1 more source
Influencer as a modern initiator of social actions. Case of The Body Positive Movement
Journal of Modern Science, 2023 Objectives The authors were inspired by the new phenomenon of socially responsible initiatives, created by pro-socially oriented influencers. Analysis of international reference books has revealed a research gap existing in this field.
Sylwia Joanna Kuczamer-Kłopotowska +1 more
doaj +1 more source
Scientists need social media influencers [PDF]
Science, 2017 Katy Perry has more than 100 million followers on Twitter. Meanwhile, celebrity scientist Neil deGrasse Tyson has only 8.7 million followers. Communicating with the public through social media is time-consuming, and most scientists are not trained for it.
Mauro, Galetti, Raul, Costa-Pereira
openaire +2 more sources
, 2023 As social media networks become increasingly integral components in the marketing and advertising fields, companies have to find a way to stay relevant. The answer is influencer marketing, a type of social media marketing that utilizes endorsements from ...
Keeter, Caroline +1 more
core
Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels
, 2021 With social media becoming the primary channel for travelers to acquire travel-related information, tourism service providers are increasingly partnering with social media influencers (SMIs) as part of their digital marketing strategy.
Kapoor, PS +3 more
core +1 more source
INFLUENCER ENDORSEMENTS: HOW BRAND AWARENESS AFFECTS FOLLOWERS’ PURCHASE INTENTION ON SOCIAL MEDIA
The International Journal of Humanities Technology and CivilizationSocial media influencers are first explored in the advertising field, particularly to create buzz in the markets and further expand social media coverage in businesses.
Fazilah Tamsir +4 more
doaj +1 more source