Effective Factors in Users' Purchase Intention in Social Media Influencer Marketing due to Personality Characteristics; A Case study: Instagram Social Media Users in Iran [PDF]
مطالعات رسانههای نوین, 2023 In today's digital age, social media has become a prominent medium for communication and exerting influence on its users. Influencers within these media, thanks to the compelling content they create, not only gain widespread recognition but also manage ...
Homa Doroudi, Hadi Mohammadi
doaj +1 more source
Influencer as a modern initiator of social actions. Case of The Body Positive Movement
Journal of Modern Science, 2023 Objectives The authors were inspired by the new phenomenon of socially responsible initiatives, created by pro-socially oriented influencers. Analysis of international reference books has revealed a research gap existing in this field.
Sylwia Joanna Kuczamer-Kłopotowska +1 more
doaj +1 more source
Influence Pathway Discovery on Social Media
2023 IEEE 9th International Conference on Collaboration and Internet Computing (CIC), 2023 This paper addresses influence pathway discovery, a key emerging problem in today's online media. We propose a discovery algorithm that leverages recently published work on unsupervised interpretable ideological embedding, a mapping of ideological beliefs (done in a self-supervised fashion) into interpretable low-dimensional spaces.
Xinyi Liu +15 more
openaire +2 more sources
Identity Construction in Intercultural Communication on Social Media: A Case Study of Two Influencers on REDnote [PDF]
SHS Web of ConferencesPeople from different cultures frequently interact with each other due to the increasing popularity of digital platforms. Given the background of globalization, influencers with an intercultural background actively navigate various identities to attract ...
Wang Chun
doaj +1 more source
Journal of Medical Internet Research, 2023 BackgroundHistorically, pharmaceutical companies have struggled with trust and brand reputation among key stakeholders and have adopted innovative marketing strategies to reach patients directly and rebuild those relationships ...
Erin Willis +4 more
doaj +1 more source
Social Media Influencers’ Role in Shaping Political Opinions and Actions of Young Audiences
Media and Communication, 2023 Social media influencers have become an indispensable part of social media, informing audiences, especially young ones, about various topics, such as beauty, lifestyle, or food.
Christina Peter, Luisa Muth
doaj +1 more source
Between Autonomy and Control: Influencer-Marketers Relations and Campaign Development
Romanian Journal of Communications and Public RelationsSocial media influencers have complex advertising functions as content creators and managers of their social media channels. The present research investigates the interaction processes between marketers and social media influencers during the ...
Anca Broască +2 more
doaj +1 more source
Providing a Model for Sustainable Influence r-Based Marketing in Social Media [PDF]
مطالعات رسانههای نوینSustainable marketing harnesses the power of social media as a technology tool, facilitating direct interactions between consumers and the potential influence on their beliefs and behavior.
Ghasem Zarei, Golsum akbari arbatan
doaj +1 more source
The return of the social author: negotiating authority and influence on Wattpad [PDF]
, 2018 The rise in self-publishing, digital folk culture and social media participation, have revolutionized reading and writing practices. Readers can directly contact their favourite authors, and publishers, through social media and become authors, and ...
Ramdarshan Bold, M
core +1 more source
INFLUENCER ENDORSEMENTS: HOW BRAND AWARENESS AFFECTS FOLLOWERS’ PURCHASE INTENTION ON SOCIAL MEDIA
The International Journal of Humanities Technology and CivilizationSocial media influencers are first explored in the advertising field, particularly to create buzz in the markets and further expand social media coverage in businesses.
Fazilah Tamsir +4 more
doaj +1 more source