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The Regulation of Social Media Influencers: An Introduction [PDF]
SSRN Electronic Journal, 2019 Social media influencers have become increasingly important in the last years. Influencers, that is, individuals with a large number of followers on social media, filter information, advertise products and services, offer advice, and promote political opinions with a significant impact on a broad audience.
Goanta, Catalina, Ranchordás, Sofia
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Management şi Marketing, 2023 Influencers serve as crucial role models, influencing the behavior, aesthetics, and ideologies of their followers. This cross-sectional study aims to explore the perspectives of Portuguese social media users toward influencers.
Leite Ângela +2 more
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Top 100 #PCOS influencers: Understanding who, why and how online content for PCOS is influenced
Frontiers in Endocrinology, 2022 BackgroundWith the exponential increase in digital space of social media platforms, a new group called social media influencers are driving online content of polycystic ovary syndrome (PCOS) which eventually influences behaviour and decision-making ...
Maiar Elhariry +5 more
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Social Media Influence Operations
CoRR, 2023 Social media platforms enable largely unrestricted many-to-many communication. In times of crisis, they offer a space for collective sense-making and gave rise to new social phenomena (e.g. open-source investigations). However, they also serve as a tool for threat actors to conduct cyber-enabled social influence operations (CeSIOs) in order to shape ...
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Frontiers in Psychology, 2019 Recent studies suggest that adolescents are spending significant amounts of time on social media. Brands are taking advantage of this fact and actively using social media to reach adolescent consumers, primarily via social media influencers.
Meng-Hsien Lin +2 more
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Frontiers in Political Science, 2021 People are increasingly exposed to science and political information from social media. One consequence is that these sites play host to “alternative influencers,” who spread misinformation. However, content posted by alternative influencers on different
Dan Hiaeshutter-Rice +2 more
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On-demand Influencer Discovery on Social Media [PDF]
Proceedings of the 29th ACM International Conference on Information & Knowledge Management, 2020 Identifying influencers on social media, such as Twitter, has played a central role in many applications, including online marketing and political campaigns. Compared with social media celebrities, domain-specific influencers are less expensive to hire and more engaged in spreading messages such as new treatment or timely prevention for HIV.
Cheng Zheng 0004 +3 more
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SAGE Open, 2023 Social media influencers, a new type of opinion leader, are considered followers’ role models and strongly affect their attitudes and behaviors. Although their power on social media platforms is an emerging phenomenon, the studies exploring the impact of
Thi Cam Tu Dinh +2 more
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INFLUENCER SOSIAL MEDIA SEBAGAI KOMUNIKASI STRATEGIS KEHUMASAN PEMERINTAH PADA ERA DIGITAL
Jurnal Ranah Komunikasi, 2021 In carrying out government public relations functions and duties as an informer of all forms of activities and building a positive reputation and image of the government, a communication strategy is needed to establish communication with the public which
Avi Rudianita Widya
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Individual Fairness for Social Media Influencers
, 2023 Nowadays, many social media platforms are centered around content creators (CC). On these platforms, the tie formation process depends on two factors: (a) the exposure of users to CCs (decided by, e.g., a recommender system), and (b) the following decision-making process of users.
Ionescu, Stefania +2 more
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