Results 11 to 20 of about 27,950,601 (288)
The health paradoxes of social media influencers
Journal of Innovation and EntrepreneurshipThis paper describes and discusses social media influencers’ health-related costs of keeping traction as influencers. The paper is based on interviews and social media posts.
Martin Mileros +2 more
doaj +2 more sources
Not so social media: Twitter use in the conference sector [PDF]
, 2013 This research forms part of a larger project funded by Meeting Professionals International (MPI) focusing on the future of business events . In this paper we investigate the motivations for social media use within a professional event context.
Wood, E, Dixon, SJ
core +8 more sources
Health Literacy and Communication OpenThe newfound authority of social media ‘Content Creators’ or ‘Influencers’ (hereon referred to as influencers) have changed the media landscape in a short space of time.
Samuel Cornell +3 more
doaj +2 more sources
"So-called influencers": Stancetaking and (de)legitimation in mediatized discourse about social media influencers [PDF]
, 2022 As contemporary wordsmiths and new-generation copywriters, Social Media Influencers (henceforth SMIs) are inherently germane to critical sociolinguistics.
Olivia Droz-dit-Busset +1 more
core +2 more sources
'To trust or not to trust': The impact of social media influencers on the reputation of corporate brands in crisis [PDF]
, 2020 Corporates often partner with social media influencers to bolster brand image after crises. Although existing evidence suggests that influencers have a largely positive effect on brands, yet there is paucity of research on the role of influencers in ...
Crisafulli, B +3 more
core +1 more source
Top 100 #PCOS influencers: Understanding who, why and how online content for PCOS is influenced
Frontiers in Endocrinology, 2022 BackgroundWith the exponential increase in digital space of social media platforms, a new group called social media influencers are driving online content of polycystic ovary syndrome (PCOS) which eventually influences behaviour and decision-making ...
Maiar Elhariry +5 more
doaj +1 more source
The web of influencers : a marketing-audience classification of (potential) social media influencers [PDF]
, 2021 : This study aims to integrate the literature on social media influencers into a framework that classifies (potential) social media influencers and highlights their features.
De Backer, Charlotte +6 more
core +1 more source
Individual Fairness for Social Media Influencers
, 2023 Nowadays, many social media platforms are centered around content creators (CC). On these platforms, the tie formation process depends on two factors: (a) the exposure of users to CCs (decided by, e.g., a recommender system), and (b) the following decision-making process of users.
Ionescu, Stefania +2 more
openaire +3 more sources
Social Media Influencers: Talk is Not Cheap! [PDF]
, 2022 Social media influencers are digital opinion leaders who have amassed large followings on social media. Through their content and communication on social commerce platforms, and social networking sites, social media influencers can influence their ...
Okono, Antoinette
core +1 more source
Social Media Influence Operations
CoRR, 2023 Social media platforms enable largely unrestricted many-to-many communication. In times of crisis, they offer a space for collective sense-making and gave rise to new social phenomena (e.g. open-source investigations). However, they also serve as a tool for threat actors to conduct cyber-enabled social influence operations (CeSIOs) in order to shape ...
openaire +2 more sources