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Social Media Influencers in Equestrian Sport [PDF]

Frontiers in Sports and Active Living, 2021
The study analyzes and explains the impact of social media influencers on stable cultures in Sweden and Norway, contributing to the understanding of the complex relationship between equestrian sports and social media—a relationship that is important for ...
Aage Radmann, Susanna Hedenborg, Lovisa Broms   +2 more
doaj   +9 more sources

Mental health of social media influencers. [PDF]

J Occup Health
Abstract There is a wide body of research on the effects of social media use on mental health, particularly focusing on young people. However, very little is known about the mental health of social media influencers (SMIs), who also tend to be quite young.
Bray I, Lerigo-Sampson M, Morey Y, Williams J.   +3 more
europepmc   +4 more sources

Political Influencers on Social Media: An Introduction

Social Media + Society, 2023
Influencers are omnipresent on social media platforms. They occupy important digital real estate across a range of topical domains including beauty, fashion, and gaming.
Martin J. Riedl, Josephine Lukito, Samuel C. Woolley   +2 more
doaj   +2 more sources

Beyond the filter: Impact of popularity on the mental health of social media influencers [PDF]

Digital Health
Objective This study examines the emotional state and interpersonal relationships of social media influencers, focusing on the psychological effects of their popularity and engagement.
Ala’a K. Azayem, Faisal A. Nawaz, Lakshmanan Jeyaseelan, Hawk M. Kair, Meshal A. Sultan   +4 more
doaj   +2 more sources

The health paradoxes of social media influencers

Journal of Innovation and Entrepreneurship
This paper describes and discusses social media influencers’ health-related costs of keeping traction as influencers. The paper is based on interviews and social media posts.
Martin Mileros, Charlotte Norrman, Christina Öberg   +2 more
doaj   +2 more sources

Optimizing social media influencers for health communication in Africa [PDF]

Global Health Action
The rise of social media has transformed communication, allowing social media influencers to shape opinions and behaviors with unprecedented reach and engagement. In Africa, where traditional health campaigns often struggle to gain traction, social media
Hannah Simba, Eshetu Girma
doaj   +2 more sources

Engaging with Social Media Influencers on Youtube: A Cluster Analysis

Istanbul Business Research, 2022
Social media platforms have created a new industry where both influencers and consumers are empowered. Consumers do not only consume but also contribute to the content they face on social media.
Zeynep İrem Erdoğmuş, Melisa Karakaya Arslan   +1 more
doaj   +2 more sources

Beyond the screen: Exploring the dynamics of social media influencers, digital food marketing, and gendered influences on adolescent diets. [PDF]

PLOS Digital Health
Adolescent obesity remains a public health concern, exacerbated by unhealthy food marketing, particularly on digital platforms. Social media influencers are increasingly utilized in digital marketing, yet their impact remains understudied.
Ashley Amson, Mariangela Bagnato, Lauren Remedios, Meghan Pritchard, Soulene Sabir, Grace Gillis, Elise Pauzé, Christine White, Lana Vanderlee, David Hammond, Monique Potvin Kent   +10 more
doaj   +2 more sources

Meeting people where they are: leveraging influencers’ social capital and trust to promote safer behaviours

Health Literacy and Communication Open
The newfound authority of social media ‘Content Creators’ or ‘Influencers’ (hereon referred to as influencers) have changed the media landscape in a short space of time.
Samuel Cornell, Timothy Piatkowski, Melody Taba, Amy E. Peden   +3 more
doaj   +2 more sources

The effects of social media attributes on customer purchase intention: The mediation role of brand attitude [PDF]

International Journal of Data and Network Science, 2022
Social media influencers have proved to be a major influence on customers’ purchasing decisions, especially with the increased usage of social media platforms.
Hazar Hmoud, Muhamd Nofal, Husam Yaseen, Sultan Al-Masaeed, Bader M. AlFawwa   +4 more
doaj   +1 more source