Results 21 to 30 of about 27,950,601 (288)
Frontiers in Psychology, 2019 Recent studies suggest that adolescents are spending significant amounts of time on social media. Brands are taking advantage of this fact and actively using social media to reach adolescent consumers, primarily via social media influencers.
Meng-Hsien Lin +2 more
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Making social media research reproducible [PDF]
, 2015 The huge numbers of people using social media makes online social networks an attractive source of data for researchers. But in order for the resultant huge numbers of research publications that involve social media to be credible and trusted, their ...
Hutton, Luke, Henderson, Tristan
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Investigating the Impact of Influencers Credibility and Attractiveness on Consumers’ Brand Love. A study of Social Media Influencers in Egypt [PDF]
Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-TiğāriyyaẗThis article examines how brand love is developed through social media influencers on social media. Specifically, it investigates the effect of five characteristics of these influencers on the development of brand love.
حازم رشيد عبد الوكيل جابر
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Frontiers in Political Science, 2021 People are increasingly exposed to science and political information from social media. One consequence is that these sites play host to “alternative influencers,” who spread misinformation. However, content posted by alternative influencers on different
Dan Hiaeshutter-Rice +2 more
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On-demand Influencer Discovery on Social Media [PDF]
Proceedings of the 29th ACM International Conference on Information & Knowledge Management, 2020 Identifying influencers on social media, such as Twitter, has played a central role in many applications, including online marketing and political campaigns. Compared with social media celebrities, domain-specific influencers are less expensive to hire and more engaged in spreading messages such as new treatment or timely prevention for HIV.
Cheng Zheng 0004 +3 more
openaire +2 more sources
The credibility of social media beauty gurus in young millennials' cosmetic product choice.
PLoS ONE, 2021 Social media influencers play a role in the beauty industry by making it more accessible and diverse, engaging in cultural acceptance and diversity, and making their lives public through social media.
Siti Hasnah Hassan +3 more
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Engaging with Social Media Influencers on Youtube: A Cluster Analysis
Istanbul Business Research, 2022 Social media platforms have created a new industry where both influencers and consumers are empowered. Consumers do not only consume but also contribute to the content they face on social media.
Zeynep İrem Erdoğmuş +1 more
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The body as a brand in social media : analyzing digital fitness influencers as product endorsers [PDF]
, 2021 New social actors have emerged with the social media. Among them, we highlightedthe digital influencers, people who have millions of online followers, andinduce them in favor or against products and brands to be consumed.
Lourdes Barbosa, M. +3 more
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INFLUENCER SOSIAL MEDIA SEBAGAI KOMUNIKASI STRATEGIS KEHUMASAN PEMERINTAH PADA ERA DIGITAL
Jurnal Ranah Komunikasi, 2021 In carrying out government public relations functions and duties as an informer of all forms of activities and building a positive reputation and image of the government, a communication strategy is needed to establish communication with the public which
Avi Rudianita Widya
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SAGE Open, 2023 Social media influencers, a new type of opinion leader, are considered followers’ role models and strongly affect their attitudes and behaviors. Although their power on social media platforms is an emerging phenomenon, the studies exploring the impact of
Thi Cam Tu Dinh +2 more
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