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Advertising Activity Dimensions for Influencers on Social Media Platforms [PDF]
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2023 :Advertising with influencers plays an important and influential tool in the field of business. It is a new world that has emerged through social media platforms, and with new ways of advertising, with the aim of reaching and influencing the audience, it
Mohamed Satour
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Influence and Passivity in Social Media [PDF]
Proceedings of the 20th international conference companion on World wide web, 2010 The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation within Twitter reveals that the majority of users act as passive information consumers and do not forward the ...
Daniel M. Romero +3 more
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The Regulation of Social Media Influencers: An Introduction [PDF]
SSRN Electronic Journal, 2019 Social media influencers have become increasingly important in the last years. Influencers, that is, individuals with a large number of followers on social media, filter information, advertise products and services, offer advice, and promote political opinions with a significant impact on a broad audience.
Goanta, Catalina, Ranchordás, Sofia
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"So-called influencers": Stancetaking and (de)legitimation in mediatized discourse about social media influencers [PDF]
, 2022 As contemporary wordsmiths and new-generation copywriters, Social Media Influencers (henceforth SMIs) are inherently germane to critical sociolinguistics.
Olivia Droz-dit-Busset +1 more
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Management şi Marketing, 2023 Influencers serve as crucial role models, influencing the behavior, aesthetics, and ideologies of their followers. This cross-sectional study aims to explore the perspectives of Portuguese social media users toward influencers.
Leite Ângela +2 more
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Top 100 #PCOS influencers: Understanding who, why and how online content for PCOS is influenced
Frontiers in Endocrinology, 2022 BackgroundWith the exponential increase in digital space of social media platforms, a new group called social media influencers are driving online content of polycystic ovary syndrome (PCOS) which eventually influences behaviour and decision-making ...
Maiar Elhariry +5 more
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'To trust or not to trust': The impact of social media influencers on the reputation of corporate brands in crisis [PDF]
, 2020 Corporates often partner with social media influencers to bolster brand image after crises. Although existing evidence suggests that influencers have a largely positive effect on brands, yet there is paucity of research on the role of influencers in ...
Crisafulli, B +3 more
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Individual Fairness for Social Media Influencers
, 2023 Nowadays, many social media platforms are centered around content creators (CC). On these platforms, the tie formation process depends on two factors: (a) the exposure of users to CCs (decided by, e.g., a recommender system), and (b) the following decision-making process of users.
Ionescu, Stefania +2 more
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Social Media Influence Operations
CoRR, 2023 Social media platforms enable largely unrestricted many-to-many communication. In times of crisis, they offer a space for collective sense-making and gave rise to new social phenomena (e.g. open-source investigations). However, they also serve as a tool for threat actors to conduct cyber-enabled social influence operations (CeSIOs) in order to shape ...
openaire +2 more sources
Frontiers in Psychology, 2019 Recent studies suggest that adolescents are spending significant amounts of time on social media. Brands are taking advantage of this fact and actively using social media to reach adolescent consumers, primarily via social media influencers.
Meng-Hsien Lin +2 more
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