Investigating the Impact of Influencers Credibility and Attractiveness on Consumers’ Brand Love. A study of Social Media Influencers in Egypt [PDF]
Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-TiğāriyyaẗThis article examines how brand love is developed through social media influencers on social media. Specifically, it investigates the effect of five characteristics of these influencers on the development of brand love.
حازم رشيد عبد الوكيل جابر
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The credibility of social media beauty gurus in young millennials' cosmetic product choice.
PLoS ONE, 2021 Social media influencers play a role in the beauty industry by making it more accessible and diverse, engaging in cultural acceptance and diversity, and making their lives public through social media.
Siti Hasnah Hassan +3 more
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Engaging with Social Media Influencers on Youtube: A Cluster Analysis
Istanbul Business Research, 2022 Social media platforms have created a new industry where both influencers and consumers are empowered. Consumers do not only consume but also contribute to the content they face on social media.
Zeynep İrem Erdoğmuş +1 more
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PENGARUH PENGETAHUAN INVESTASI, SOCIAL MEDIA INFLUENCER, DAN PERSEPSI RISIKO TERHADAP MINAT BERINVESTASI GENERASI Z DI PASAR MODAL (Studi Pada Mahasiswa Akuntansi Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Malang) [PDF]
, 2023 This research aims to empirically examine the effect of investment knowledge, social media influencers, and risk perception on the investment interest of Generation Z in the Bibit application.
Rahayu, Bela Dwi
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The income tax compliance of social media influencers during COVID-19 pandemic: An exploratory study
Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 2021 Social media platforms have been an important source for the dissemination of information, especially during the COVID-19 social restrictions (work from home) mandate. As a result, most companies now rely more on social media influencers to deliver their
Yeney Widya Prihatiningtias +1 more
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When Does the Influencer Matter? [PDF]
, 2020 The purpose of this research is to identify what factors contribute to the effectiveness of social media influencers’ posts. The first phase of this project studied people’s initial feelings towards social media influencers using a focus group.
Tivnan, Ashley
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Social percolation and the influence of mass media [PDF]
Physica A: Statistical Mechanics and its Applications, 2002 6 pages including 4 ...
Proykova, Ana, Stauffer, Dietrich
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Managing relational capital for the sustainability of the energy sector in the social media [PDF]
, 2018 Various management models have been proposed for intangible business assets in this new digital era. However, these models do not consider the relationships between intangible assets in business management, or their effect.
Cabrera, Francisco +2 more
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Identifying and verifying news through social media: Developing a user-centred tool for professional journalists [PDF]
, 2014 Identifying and verifying new information quickly are key issues for journalists who use social media. This article examines what tools journalists think they need to cope with the growing volume and complexity of news on social media, and what ...
Corney, D. +5 more
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Information Technology for Modern Marketing
International Journal of Research and Applied Technology, 2021 The purposes of this research are to identify marketing strategies using exposure in the online business world, explain the role and understanding of Exposure in the online marketing business, and explain the marketing system in social media influencers.
T Rohmawati, H Winata
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