Results 31 to 40 of about 20,024 (269)

Influence of Advertising Characters Created by Generative AI on Consumers’ Evaluation of Advertisements

Maketingu Janaru
In recent years, virtual influencers have emerged. Asia’s first virtual influencer, imma, is active on social media, and appears in advertisements for the luxury brand Coach.
Hikaru Makino, Yuumi Ogura, Xiuyan Yan
doaj   +1 more source

Why and When Are Evidence‐Based Interventions Adopted in Paediatric Supportive Care? A Qualitative Exploration of the Determinants of Photobiomodulation Implementation

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Oral mucositis is a common and debilitating side effect of childhood cancer and stem cell transplant treatments. It affects the quality of life of children and young people (CYP) and places a strain on services. Photobiomodulation is recommended for oral mucositis prevention in international guidance but is poorly implemented in UK ...
Claudia Heggie, Kara A. Gray‐Burrows, Peter F. Day, Bob Phillips, Carl A. Thompson   +4 more
wiley   +1 more source

Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram

Humanities & Social Sciences Communications
Increasing customer-brand engagement on social media has been a focus of brand success for many years. Recently, virtual influencers have gained popularity as a new way for brands to increase customer engagement, but there has been limited analysis of ...
Zheng Shen
doaj   +1 more source

La comunicación de los influencers veganos en Instagram: el caso español

Cuadernos.info, 2022
El movimiento vegano está en auge debido a la preocupación por el bienestar animal, la sostenibilidad, y los estilos de vida saludable de gran parte de la población mundial.
Tamara Romero-Cantero, Cristina González-Díaz, Natalia Quintas-Froufe   +2 more
doaj   +1 more source

Dexamethasone for Chemotherapy‐Induced Nausea and Vomiting Prevention in Pediatric Patients: International Consensus

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background An international Delphi panel of experts developed consensus statements to delineate the circumstances where the risks of dexamethasone as an antiemetic do and do not outweigh its benefits. Procedure Experts in supportive care of pediatric patients were invited to participate.
Negar Shavandi, Paula D. Robinson, Shana Jacobs, L. Lee Dupuis, the International Pediatric Dexamethasone Panel, Sameer Bakhshi, Tiene Bauters, Eva Brack, Simone Cesaro, Claire Fosbrook, Jason Freedman, Tamara MacDonald, Eloise Neumann, Venkatraman Radhakrishnan, Rod Rassekh, Florian Slimano, Johnathan Soggee, Joel Thompson, Marianne van de Wetering, Milena Villarroel, Jasper Wong   +20 more
wiley   +1 more source

Qu’est-ce qu’être authentique sur YouTube ? Une étude de réception des vlogues du type A Day in my Life

Communication, 2023
Given contemporary changes in self-exposure, the issue of authenticity often arises in discourse surrounding the content posted on social media. Influencers and YouTubers claim authenticity and present it as a value that underpins their success, while ...
Valérie Reid
doaj   +1 more source

Personalized Selumetinib Dosing in Pediatric Neurofibromatosis Type 1: Insights From a Pilot Therapeutic Drug Monitoring Study

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Objective To evaluate selumetinib exposure using therapeutic drug monitoring (TDM) in pediatric patients with neurofibromatosis type 1 (NF1) and plexiform neurofibromas (PN), assess interpatient pharmacokinetic variability, and explore the relationship between drug exposure, clinical response, and adverse effects.
Janka Kovács, Zoltán Köllő, Balázs Gellért Karvaly, Mahmoud Obeidat, Rita Nagy, Péter Hegyi, Brigitta Teutsch, Eszter Tuboly, Miklós Garami   +8 more
wiley   +1 more source

Doing Big Things in a Small Way: A Social Media Analytics Approach to Information Diffusion During Crisis Events in Digital Influencer Networks

Australasian Journal of Information Systems
Digital influencers play an essential role in determining information diffusion during crisis events. This paper demonstrates that information diffusion (retweets) on the social media platform Twitter (now X) highly depends on digital influencers ...
Shohil Kishore, Amy Errmann
doaj   +1 more source

Influencer Cartels

SSRN Electronic Journal, 2021
Social media influencers account for a growing share of marketing worldwide. We demonstrate the existence of a novel form of market failure in this advertising market: influencer cartels, where groups of influencers collude to increase their advertising revenue by inflating their engagement.
Marit Hinnosaar, Toomas Hinnosaar
openaire   +2 more sources

Adherence to Protocol Recommendations for Children With Wilms Tumour in Two Consecutive Studies in the United Kingdom and Ireland—Does Variation Matter?

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background and Aims Wilms tumour (WT) has excellent event‐free and overall survival (OS). However, small differences exist between countries participating in the same international study. This led us to examine variation in adherence to protocol recommendations as a potential contributing factor.
Suzanne Tugnait, R. Al‐Saadi, A. Lopez‐Cortes, K. Dzhuma, M. Oostveen, J. Brok, S. Irtan, M. Weeks, J. Bate, S. Baker, R. Williams, M. Powis, D. Saunders, O. Olsen, T. Watson, S. Shelmerdine, S. Vaidya, L. Howell, C. Duncan, G. M. Vujanic, C. Stiller, G. P. Balchin, T. Chowdhury, K. Pritchard‐Jones   +23 more
wiley   +1 more source