Results 11 to 20 of about 20,024 (269)
Advertising Activity Dimensions for Influencers on Social Media Platforms [PDF]
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2023 :Advertising with influencers plays an important and influential tool in the field of business. It is a new world that has emerged through social media platforms, and with new ways of advertising, with the aim of reaching and influencing the audience, it
Mohamed Satour
doaj +1 more source
Intra/Inter communications in Social Network and Intermediary of the Media Influencers [PDF]
Cyberspace Studies, 2021 This paper focuses on the role of influencers as an element of modern governance. As the fields of media, entertainment industry, and politics become increasingly interconnected, the phenomenon of influencer potentially affects many aspects of political ...
Ebrahim Mohseni Ahooei, Saied Reza Ameli
doaj +1 more source
It Takes Less than a Village to Influence Educational Aspirations and Attainment [PDF]
The European Educational Researcher, 2022 Influencers are individuals or entities that meaningfully contribute through a socially constructed process to the formation of educational aspirations and possibly to their attainment. The effect of a specific influencer may differ within the context of
Gurmakh Singh +8 more
doaj +1 more source
Management Letters/Cuadernos de Gestión, 2023 This study aims at explaining the impact of Instagram social media influencers on behavioural intentions (i.e., intentions to interact with them and recommend them, and also purchase the products they endorse or post).
Carmen Pérez-Cabañero +4 more
doaj +1 more source
Management şi Marketing, 2023 Influencers serve as crucial role models, influencing the behavior, aesthetics, and ideologies of their followers. This cross-sectional study aims to explore the perspectives of Portuguese social media users toward influencers.
Leite Ângela +2 more
doaj +1 more source
Interaction Studies. Social Behaviour and Communication in Biological and Artificial Systems, 2021 Abstract This special issue addresses how aspects of the communicative situation influence how influential persuasive utterances (or other strategies of influence) are in their contexts of use. Specifically, we study the effects of interactional, speaker-, addressee- and channel-related factors and of the interpersonal relationship ...
Kerstin Fischer, Jaap Ham
openaire +1 more source
SAGE Open, 2023 Social media influencers, a new type of opinion leader, are considered followers’ role models and strongly affect their attitudes and behaviors. Although their power on social media platforms is an emerging phenomenon, the studies exploring the impact of
Thi Cam Tu Dinh +2 more
doaj +1 more source
, 2022 The goal of this report is to understand the role of online influencers in Canada. This report was produced by the Social Media Lab at Ted Rogers School of Management, Toronto Metropolitan University. The report is based on a census-balanced online survey of 1,500 online Canadian adults (18+). The survey was conducted between May 12 and 31, 2022.
Social Media Lab +4 more
openaire +1 more source
The Main Mechanisms and Characteristics of the Impart of Social Network on Consumer Behavior [PDF]
SHS Web of ConferencesBased on the contemporary social network environment, this paper discusses the practical significance of its impact on consumer behavior, and influencers as the main component of social network, this paper mainly take the mega-influencers and small ...
Huang Nishan
doaj +1 more source
CoRR, 2023 Machine learning systems such as large scale recommendation systems or natural language processing systems are usually trained on billions of training points and are associated with hundreds of billions or trillions of parameters. Improving the learning process in such a way that both the training load is reduced and the model accuracy improved is ...
Michael Kounavis +2 more
openaire +2 more sources