Results 11 to 20 of about 45,188 (313)
Social media influencers: effects of followers' behavior and response to influencers
JPPI (Jurnal Penelitian Pendidikan Indonesia)Against the backdrop of the growing prevalence of social media influencers shaping consumer behavior, this study aims to analyze the sequential influence of stimuli in the form of product posts and beauty influencers on social media influenced various ...
Anugerah Trisatryo, Nurdin Sobari
doaj +2 more sources
Humanities & Social Sciences CommunicationsIncreasing customer-brand engagement on social media has been a focus of brand success for many years. Recently, virtual influencers have gained popularity as a new way for brands to increase customer engagement, but there has been limited analysis of ...
Zheng Shen
doaj +2 more sources
Acta Economica et Turistica, 2020 The results of Malenica’s research show that there is no influence of influencers on consumers’ buying decisions. Given the fact that influencers exist and companies that use influencers exist as well, it is reasonable to conclude that there are consumer
Mihael Plečaš, Ozana Malenica
doaj +2 more sources
Competence is power: How digital influencers impact buying decisions in B2B markets [PDF]
, 2022 In B2B markets, vendor companies increasingly rely upon influential individuals in the digital environment to communicate information about their offerings to client organizations. Given the growing B2B digital engagement, cues that help to differentiate
Crisafulli, B., Quamina, L., Singh, J.
core +1 more source
'To trust or not to trust': The impact of social media influencers on the reputation of corporate brands in crisis [PDF]
, 2020 Corporates often partner with social media influencers to bolster brand image after crises. Although existing evidence suggests that influencers have a largely positive effect on brands, yet there is paucity of research on the role of influencers in ...
Crisafulli, B +3 more
core +1 more source
Analysis of the Situation of Influencers: Challenges in the Framework of Commercial Law and the 21st Century [PDF]
, 2021 En este artículo se analiza la implicación de la Guía de buenas prácticas en la publicidad por medio de influenciadores emitida por la SIC como herramienta para regular el influencer marketing, que es una herramienta crucial para las marcas en términos
Dorronsoro Samper, Manuela +3 more
core
Identity Construction in Intercultural Communication on Social Media: A Case Study of Two Influencers on REDnote [PDF]
SHS Web of ConferencesPeople from different cultures frequently interact with each other due to the increasing popularity of digital platforms. Given the background of globalization, influencers with an intercultural background actively navigate various identities to attract ...
Wang Chun
doaj +1 more source
Policy influence and influencers online and off
Policy Studies Journal, 2023 Abstract Social media is an important arena for policy contestation. Although online social media debates can yield notable power over political processes offline, little research has examined the relationship between policy actors' influence in offline policymaking and social media policy arenas.
Anniina Kotkaniemi +2 more
openaire +2 more sources
THE FALL OF PUBLIC RELATION OFFICER AND THE RISE OF INFLUENCER IN THE INDONESIAN GOVERNMENT
Profetik, 2022 The presence of Public Relations Officers in the organization is a must because they’re responsible for establishing good relations between the organization and stakeholders. Good relations between these two will result in harmony.
Dani Fadillah, Arif Ardy Wibowo
doaj +1 more source
Sponsorship disclosure of influencers - a curse or a blessing? [PDF]
, 2022 Influencer marketing has become increasingly important in the field of marketing communication as an effective way to reach the appropriate target group.
Petrova, Alisa +3 more
core +1 more source