Results 11 to 20 of about 62,538 (300)
Social media influencers: effects of followers' behavior and response to influencers
JPPI (Jurnal Penelitian Pendidikan Indonesia)Against the backdrop of the growing prevalence of social media influencers shaping consumer behavior, this study aims to analyze the sequential influence of stimuli in the form of product posts and beauty influencers on social media influenced various ...
Anugerah Trisatryo, Nurdin Sobari
doaj +2 more sources
Competence is power: How digital influencers impact buying decisions in B2B markets [PDF]
, 2022 In B2B markets, vendor companies increasingly rely upon influential individuals in the digital environment to communicate information about their offerings to client organizations. Given the growing B2B digital engagement, cues that help to differentiate
Crisafulli, B., Quamina, L., Singh, J.
core +1 more source
Interaction Studies. Social Behaviour and Communication in Biological and Artificial Systems, 2021 Abstract This special issue addresses how aspects of the communicative situation influence how influential persuasive utterances (or other strategies of influence) are in their contexts of use. Specifically, we study the effects of interactional, speaker-, addressee- and channel-related factors and of the interpersonal relationship ...
Kerstin Fischer, Jaap Ham
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, 2022 The goal of this report is to understand the role of online influencers in Canada. This report was produced by the Social Media Lab at Ted Rogers School of Management, Toronto Metropolitan University. The report is based on a census-balanced online survey of 1,500 online Canadian adults (18+). The survey was conducted between May 12 and 31, 2022.
Social Media Lab +4 more
openaire +1 more source
Election podcast #6 with special guest Divergent Influencers [Podcast] EP49
, 2021 Our sixth election podcast looks at some of the key policy issues that have arisen in the campaign this week – with a brief discussion on key points within the manifestos, including learning disabilities, child poverty, and some insights into what to ...
McGeoch, Adam +2 more
core +2 more sources
How Smaller Businesses can Become Net-Zero Influencers and Enablers
, 2023 This blog post discusses research on the decarbonisation of smaller firms, beyond their role as 'consumers' of energy and generating carbon emissions.
Blundel, Richard
core +5 more sources
Analysis of the Situation of Influencers: Challenges in the Framework of Commercial Law and the 21st Century [PDF]
, 2021 En este artículo se analiza la implicación de la Guía de buenas prácticas en la publicidad por medio de influenciadores emitida por la SIC como herramienta para regular el influencer marketing, que es una herramienta crucial para las marcas en términos
Dorronsoro Samper, Manuela +3 more
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CoRR, 2023 Machine learning systems such as large scale recommendation systems or natural language processing systems are usually trained on billions of training points and are associated with hundreds of billions or trillions of parameters. Improving the learning process in such a way that both the training load is reduced and the model accuracy improved is ...
Michael Kounavis +2 more
openaire +3 more sources
'To trust or not to trust': The impact of social media influencers on the reputation of corporate brands in crisis [PDF]
, 2020 Corporates often partner with social media influencers to bolster brand image after crises. Although existing evidence suggests that influencers have a largely positive effect on brands, yet there is paucity of research on the role of influencers in ...
Crisafulli, B +3 more
core +1 more source
Policy influence and influencers online and off
Policy Studies Journal, 2023 Abstract Social media is an important arena for policy contestation. Although online social media debates can yield notable power over political processes offline, little research has examined the relationship between policy actors' influence in offline policymaking and social media policy arenas.
Anniina Kotkaniemi +2 more
openaire +2 more sources