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The role of influencer marketing in building rural brand equity among generation Y customers
International Journal of Academe and Industry ResearchIn the current fast paced competitive digital marketing era, businesses explore every possibility to differentiate their brand, retain customers and remain resilient. Contrary to the popular usage of conventional celebrity endorsements, modern businesses
Oratilwe Penwell Mokoena +1 more
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The Rise of Influencers and Influencer Marketing [PDF]
, 2020 When the Internet provided the limitless ability for bloggers and vloggers to spread their voice, a whole new online genre emerged in the form of online influencers.
Yesiloglu, Sevil
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Influencer Marketing: Brand Communities and Engagement
, 2020 This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
Costello, Joyce, Yesiloglu, Sevil
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Making use of digital methods to study influencer marketing
, 2022 Influencer marketing is presently gaining momentum across the economy. Digital data and digital methods hold potential for further advancing research on influencer marketing, and presently more knowledge is needed concerning how online sources and ...
Prince Chacko Johnson +3 more
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Influencer marketing and its impact on consumer lifestyles
Forum Scientiae Oeconomia, 2020 Influencer marketing is a form of marketing communication, using influencers to target consumers. It helps companies build their brand and loyalty based on consumers‘ trust in someone they know and admire. Given this fact the purpose of this study is to
Margareta Nadanyiova +3 more
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Influencer Marketing as Emerging Promotional Tool in Modern Era and Opportunities to Uprising Sales
International Journal of Emerging Research in Engineering, Science, and Management, 2022 The increasing impact of social media for big brands nowadays are preferring influencer marketing over the traditional marketing techniques. Influencer advertising is a methodology that recognizes influential individuals on social media who impact a ...
A. B. Mishra +2 more
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Influence Marketing: The role of influencers in marketing on social networks.
Revista Científica Sinapsis, 2023 El presente artículo de investigación analiza la nueva perspectiva del Marketing de Influencers, como como herramienta en el marketing, siendo el influencer considerado como líder de opinión, que ayudan a conectar las marcas con las personas, para dar a conocer los productos y/o servicios con su público objetivo, donde las redes sociales han ido ...
openaire +1 more source
Is the use of influencer marketing and brand community effective for enhancing awareness of a new brand? [PDF]
Innovative MarketingInfluencer marketing and brand community have been popularly used as one powerful marketing strategy to enhance brand awareness. This study aims to find out how and to what extent influencer marketing and brand community affect brand awareness in a ...
Asnan Furinto +3 more
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Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication [PDF]
Ovidius University Annals: Economic Sciences Series, 2023 Online influencer marketing has emerged as a popular strategy for brands to engage with consumers and promote their products or services. Understanding consumer perceptions of influencer-driven content is crucial for marketers to effectively leverage ...
Ingrid Georgeta Apostol +1 more
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The Impact of Influencer Marketing on the Decision-Making Process of Generation Z
Economics and Culture, 2023 Research purpose. Currently, the Internet is used by almost 5 billion users worldwide, of which 80% actively use at least one of the social networks. And marketing managers are well aware of this fact, as they had to switch to a new way of attracting ...
Nadanyiova Margareta, Sujanska Lucia
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