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Influencer Marketing as Emerging Promotional Tool in Modern Era and Opportunities to Uprising Sales
International Journal of Emerging Research in Engineering, Science, and Management, 2022 The increasing impact of social media for big brands nowadays are preferring influencer marketing over the traditional marketing techniques. Influencer advertising is a methodology that recognizes influential individuals on social media who impact a ...
A. B. Mishra +2 more
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Network-based ranking in social systems: three challenges [PDF]
, 2020 Ranking algorithms are pervasive in our increasingly digitized societies, with important real-world applications including recommender systems, search engines, and influencer marketing practices.
Lü, Linyuan, Mariani, Manuel S.
core +2 more sources
Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication [PDF]
Ovidius University Annals: Economic Sciences Series, 2023 Online influencer marketing has emerged as a popular strategy for brands to engage with consumers and promote their products or services. Understanding consumer perceptions of influencer-driven content is crucial for marketers to effectively leverage ...
Ingrid Georgeta Apostol +1 more
doaj
Is the use of influencer marketing and brand community effective for enhancing awareness of a new brand? [PDF]
Innovative MarketingInfluencer marketing and brand community have been popularly used as one powerful marketing strategy to enhance brand awareness. This study aims to find out how and to what extent influencer marketing and brand community affect brand awareness in a ...
Asnan Furinto +3 more
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The Impact of Influencer Marketing on the Decision-Making Process of Generation Z
Economics and Culture, 2023 Research purpose. Currently, the Internet is used by almost 5 billion users worldwide, of which 80% actively use at least one of the social networks. And marketing managers are well aware of this fact, as they had to switch to a new way of attracting ...
Nadanyiova Margareta, Sujanska Lucia
doaj +1 more source
From White Collar to Influencer Marketing? How Banks Can Reach Young Customers
International Journal of Financial Studies, 2022 Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults.
Nicole Walzhofer +2 more
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Influencers Marketing Via social media and its role in enhancing the competitive advantage [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 Under the spread and growing of social media from different types of society and the diversity of different types of benefits it provides, and because of its ease of use, flexibility and interactivity, many organizations have resorted to using social ...
Alla Mohammed elsayed
doaj +1 more source
The Influence of Marketing Scholarship’s Legacy on Nonprofit Marketing [PDF]
International Journal of Financial Studies, 2013 This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a protracted historical period in order to more fully inform a perspective ...
openaire +4 more sources
Influence Marketing: The role of influencers in marketing on social networks.
Revista Científica Sinapsis, 2023 El presente artículo de investigación analiza la nueva perspectiva del Marketing de Influencers, como como herramienta en el marketing, siendo el influencer considerado como líder de opinión, que ayudan a conectar las marcas con las personas, para dar a conocer los productos y/o servicios con su público objetivo, donde las redes sociales han ido ...
openaire +1 more source
PLoS ONE, 2022 A social network is one of the efficient tools for information propagation. The content is the bridge between the product and its customers. Evaluating the user's content creation is a valuable feature to improve information spreading on the social ...
Tai Huynh +6 more
doaj +2 more sources