Results 11 to 20 of about 11,544 (282)

The role of influencer marketing in building rural brand equity among generation Y customers [PDF]

International Journal of Academe and Industry Research
In the current fast paced competitive digital marketing era, businesses explore every possibility to differentiate their brand, retain customers and remain resilient. Contrary to the popular usage of conventional celebrity endorsements, modern businesses
Oratilwe Penwell Mokoena, Solly Matshonisa Seeletse   +1 more
doaj   +2 more sources

Making use of digital methods to study influencer marketing [PDF]

, 2022
Influencer marketing is presently gaining momentum across the economy. Digital data and digital methods hold potential for further advancing research on influencer marketing, and presently more knowledge is needed concerning how online sources and ...
Prince Chacko Johnson, Sandström, Christian,, Johnson, Prince Chacko,, Christian Sandström   +3 more
core   +1 more source

Influencer marketing: sponsorship disclosure and value co-creation behaviour [PDF]

, 2022
Purpose: This study aims to investigate the relationships between sponsorship disclosure, influencer type and audience value co-creation behaviour in influencer marketing.
Thaichon, Park, Bu, Yi, Parkinson, Joy, Parkinson, J.   +3 more
core   +1 more source

Influencer Marketing auf Twitch.tv [PDF]

, 2022
Die vorliegende Masterarbeit hatte zum Ziel, die Effektivität des Influencer Marketings auf der Livestreaming-Plattform Twitch.tv zu untersuchen, da diesbezüglich zum einen bisher kaum geforscht wurde und zum anderen die Influencer Marketing Industrie ...
Zbornik, Silas
core   +2 more sources

Influencer Marketing as Emerging Promotional Tool in Modern Era and Opportunities to Uprising Sales

International Journal of Emerging Research in Engineering, Science, and Management, 2022
The increasing impact of social media for big brands nowadays are preferring influencer marketing over the traditional marketing techniques. Influencer advertising is a methodology that recognizes influential individuals on social media who impact a ...
A. B. Mishra, Kshirod Chand, Kapish Kaith   +2 more
doaj   +1 more source

Influence Marketing: The role of influencers in marketing on social networks.

Revista Científica Sinapsis, 2023
El presente artículo de investigación analiza la nueva perspectiva del Marketing de Influencers, como como herramienta en el marketing, siendo el influencer considerado como líder de opinión, que ayudan a conectar las marcas con las personas, para dar a conocer los productos y/o servicios con su público objetivo, donde las redes sociales han ido ...
openaire   +1 more source

Influencer marketing and its regulation [PDF]

, 2023
reservedLa tesi analizza le normative nazionali ed europee che regolano le attività di influencer marketing, ovvero le strategie di promozione di prodotti e servizi da parte di influencer che ricevono un compenso da aziende o brand.
ZANOTTO, ELISABETTA
core  

Is the use of influencer marketing and brand community effective for enhancing awareness of a new brand? [PDF]

Innovative Marketing
Influencer marketing and brand community have been popularly used as one powerful marketing strategy to enhance brand awareness. This study aims to find out how and to what extent influencer marketing and brand community affect brand awareness in a ...
Asnan Furinto, Mohammad Ichsan, Metta Phannadhika, Sherly Angelika   +3 more
doaj   +1 more source

Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication [PDF]

Ovidius University Annals: Economic Sciences Series, 2023
Online influencer marketing has emerged as a popular strategy for brands to engage with consumers and promote their products or services. Understanding consumer perceptions of influencer-driven content is crucial for marketers to effectively leverage ...
Ingrid Georgeta Apostol , Giulia Elena Zaharia   +1 more
doaj  

The Impact of Influencer Marketing on the Decision-Making Process of Generation Z

Economics and Culture, 2023
Research purpose. Currently, the Internet is used by almost 5 billion users worldwide, of which 80% actively use at least one of the social networks. And marketing managers are well aware of this fact, as they had to switch to a new way of attracting ...
Nadanyiova Margareta, Sujanska Lucia
doaj   +1 more source