Results 31 to 40 of about 11,544 (282)

An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions

Istanbul Management Journal, 2021
Social media influencer marketing is a new phenomenon in the digital world. It has seen a tremendous and exponential growth, reached a critical mass audience and changed from an obscure marketing tactic to a successful marketing strategy.
Sarra Daimi, Aslı Tolunay
doaj   +1 more source

Influencer marketing and z generation [PDF]

, 2020
Szakdolgozatom célja, hogy részletesen bemutassam az influencer marketinget, mint az online marketing egyik legnépszerűbb és leghatékonyabb formáját a Z generáció tekintetébenKereskedelem és marketingBSc ...
Tánczos, Anett
core  

The role of influencer marketing in consumer decision-making [PDF]

, 2023
A szakdolgozatomban az influencer marketing hatását vizsgáltam a fogyasztói döntéshozatalban. A dolgozatban szó esik a marketingről, mint fogalomról, a marketingstratégiák fejlődéséről. Mivel az influencer marketing egy marketingkommunikációs eszköz, így
Karsai, Máté Sándor
core  

Influencer Marketing and Artificial Intelligence Influencer Marketing and Artificial Intelligence [PDF]

This chapter aims to review artificial intelligence (AI) in influencer marketing literature to identify gaps and provide directions for future research. In this direction, the authors critically assess 21 articles that have appeared in the Web of Science
Rahman, Mushfiqur, Erkan, Ismail, Cil, Ebru, Zeren, Deniz, Elwalda, Abdulaziz   +4 more
core   +1 more source

INFLUENCER MARKETING AND HEALTHCARE: BIBLIOMETRIC ANALYSIS

Соціальна економіка
Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market.
Liliia Khomenko
doaj   +1 more source

Influencer Marketing: Brand Communities and Engagement [PDF]

, 2020
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
Costello, Joyce, Yesiloglu, Sevil
core  

THE ROLE OF INFLUENCER MARKETING IN BUILDING CONSUMER TRUST: A SYSTEMATIC LITERATURE REVIEW

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to systematically examine the role of influencer marketing in building consumer trust within the context of digital marketing. The rapid growth of social media has transformed marketing strategies, positioning influencers as key opinion ...
M Rahul Firmansyah, Muhammad Aldi Losa, Robi Yahya   +2 more
doaj   +1 more source

ANALISIS PENGARUH PERILAKU KONSUMEN PADA INFLUENCER MARKETING DAN PACKAGING PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK REYSHAKA INTERIOR

Journal of Management Small and Medium Enterprises (SME's)
This study seeks to assess the influence of influencer marketing and product packaging on the purchasing decision of the Reyshaka Interior product. The research used a quantitative descriptive design.
Fathimatuz Zahroh, Ruswaji Ruswaji, Ike Susanti, Emalia Nova Sustyorini   +3 more
doaj   +1 more source

The Digital Influence: Exploring the Impact of E-Marketing Techniques on Tiktok Users' Purchase Decisions

Jurisma: Jurnal Riset Bisnis & Manajemen, 2023
This research aims to examine the influence of E-Marketing, namely Influencer Marketing, Content Marketing, and User-Generated Content on TikTok users in Daerah Istimewa Yogyakarta regarding their purchase decisions.
Nurul Hidayah*, Hasa Nurrohim
doaj   +1 more source

Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences

Journal of Theoretical and Applied Electronic Commerce Research
Influencer marketing has emerged as a crucial element in digital marketing, significantly shaping consumer behavior and online shopping preferences. This study examined the multidimensional impact of influencer marketing by analyzing engagement metrics ...
Stavros P. Migkos, Nikolaos T. Giannakopoulos, Damianos P. Sakas   +2 more
doaj   +1 more source