Results 31 to 40 of about 72,181 (277)

ANALISIS PENGARUH PERILAKU KONSUMEN PADA INFLUENCER MARKETING DAN PACKAGING PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK REYSHAKA INTERIOR

Journal of Management Small and Medium Enterprises (SME's)
This study seeks to assess the influence of influencer marketing and product packaging on the purchasing decision of the Reyshaka Interior product. The research used a quantitative descriptive design.
Fathimatuz Zahroh, Ruswaji Ruswaji, Ike Susanti, Emalia Nova Sustyorini   +3 more
doaj   +1 more source

Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences

Journal of Theoretical and Applied Electronic Commerce Research
Influencer marketing has emerged as a crucial element in digital marketing, significantly shaping consumer behavior and online shopping preferences. This study examined the multidimensional impact of influencer marketing by analyzing engagement metrics ...
Stavros P. Migkos, Nikolaos T. Giannakopoulos, Damianos P. Sakas   +2 more
doaj   +1 more source

Supporting Survivor‐Centered Care Through Digital Health Integration

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Survivors of childhood cancer face barriers to receiving guideline‐based, long‐term follow‐up care. Two digital tools, Passport for Care (PFC) and Cancer SurvivorLink (SurvivorLink), address complementary gaps by enabling tailored survivorship care plan (SCP) generation, updating, storage, and sharing.
Jordan G. Marchak, Rebecca Williamson‐Lewis, Michael O'Connor, Michael Palgon, Yu‐Ra Kim, Michael Schuckenbrock, Paula Edwards, Abraham Mendoza, Anthony Adams, Brian Arriaga‐Solis, Justin Parker, Harry Tinoco‐Giraldo, Jason King, C. Michael Fordis, Karen E. Effinger, Maria Monica Gramatges   +15 more
wiley   +1 more source

Influencer marketing

, 2021
This paper aims to analyze influencer marketing and present its application at Dukat. Dukat is an example of a company that was among the first to see the benefits of applying influencer marketing and thus strengthen the relationship with its customers. Influencer marketing is an established trend in marketing that targets individuals with an impact on
  +8 more sources

Making the FTC ☺: An Approach to Material Connections Disclosures in the Emoji Age [PDF]

, 2018
In examining the rise of influencer marketing and emoji’s concurrent surge in popularity, it naturally follows that emoji should be incorporated into the FTC’s required disclosures for sponsored posts across social media platforms.
Sauerborn, Christina
core   +1 more source

Detecting Real-World Influence Through Twitter [PDF]

, 2015
In this paper, we investigate the issue of detecting the real-life influence of people based on their Twitter account. We propose an overview of common Twitter features used to characterize such accounts and their activity, and show that these are ...
Cossu, Jean-Valère, Dugué, Nicolas, Labatut, Vincent   +2 more
core   +4 more sources

A methionine‐lined active site governs carbocation stabilization and product specificity in a bacterial terpene synthase

FEBS Letters, EarlyView.
This study reveals a unique active site enriched in methionine residues and demonstrates that these residues play a critical role by stabilizing carbocation intermediates through novel sulfur–cation interactions. Structure‐guided mutagenesis further revealed variants with significantly altered product profiles, enhancing pseudopterosin formation. These
Marion Ringel, Carl P. O. Helmer, Shani Zev, Ronja Driller, Emily Buhr, Markus Reinbold, Renana Schwartz, Gabriel Foley, Mikael Boden, Daniel Garbe, Gerhard Schenk, Dan Thomas Major, Bernhard Loll, Thomas Brück   +13 more
wiley   +1 more source

Influencer Marketing and Purchase Intention: The Mediating Role of Trust

Indonesian Journal of Business and Entrepreneurship
Background: Digitalization had transformed consumption patterns, positioning influencer marketing as a dominant strategy in contemporary business. Social media influencers significantly enhanced brand awareness and purchase intention, particularly among ...
Hesti Evrianti, Sri Wanti, Asriadi, Poppy Wulandari   +3 more
doaj   +1 more source

Theories for influencer identification in complex networks

, 2018
In social and biological systems, the structural heterogeneity of interaction networks gives rise to the emergence of a small set of influential nodes, or influencers, in a series of dynamical processes.
A Guggiola, A Zeng, Alfredo Braunstein, B Min, B Min, B Viswanath, D Kempe, D Liben-Nowell, D Rybski, D Stauffer, D. Centola, DJ Watts, DJ Watts, Duncan S. Callaway, Ed Bullmore, EM Rogers, F Altarelli, F Morone, F Morone, F Morone, F Radicchi, G Lawyer, G Sabidussi, GL Nemhauser, H Kwak, HW Hethcote, J Kleinberg, J Leskovec, J Leskovec, JG Restrepo, K Klemm, K Roth, KI Hashimoto, L Katz, L Lü, L Lü, L Lü, L Muchnik, L. K. Gallos, Linton C. Freeman, M Kitsak, M Mézard, M Ramos, M Richardson, ME Newman, ME Newman, MS Granovetter, N. Eagle, Phillip Bonacich, R Pastor-Satorras, R Pastor-Satorras, Reuven Cohen, RM Karp, Réka Albert, S Luo, S Mugisha, S Pei, S Pei, S Pei, S Pei, S Pei, S Tang, S Yan, S Yan, SB Seidman, SD Reis, Sergey Brin, Sergey V. Buldyrev, T Martin, W Li, X Teng, X Teng, Y Hu, Y Liu, Y Liu   +74 more
core   +1 more source

Digital twins to accelerate target identification and drug development for immune‐mediated disorders

FEBS Open Bio, EarlyView.
Digital twins integrate patient‐derived molecular and clinical data into personalised computational models that simulate disease mechanisms. They enable rapid identification and validation of therapeutic targets, prediction of drug responses, and prioritisation of candidate interventions.
Anna Niarakis, Philippe Moingeon
wiley   +1 more source