Results 31 to 40 of about 1,339,380 (275)

Influencer marketing and its regulation

, 2023
reservedLa tesi analizza le normative nazionali ed europee che regolano le attività di influencer marketing, ovvero le strategie di promozione di prodotti e servizi da parte di influencer che ricevono un compenso da aziende o brand.
ZANOTTO, ELISABETTA
core  

Influencer e #activism [PDF]

, 2022
openQuando pensiamo all'influencer marketing, automaticamente pensiamo ad una serie di influencer che sui loro profili social propinano codici sconto per tisane e cosmetici.
GUIZZO, STEFANIA
core  

THE ROLE OF INFLUENCER MARKETING IN BUILDING CONSUMER TRUST: A SYSTEMATIC LITERATURE REVIEW

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to systematically examine the role of influencer marketing in building consumer trust within the context of digital marketing. The rapid growth of social media has transformed marketing strategies, positioning influencers as key opinion ...
M Rahul Firmansyah, Muhammad Aldi Losa, Robi Yahya   +2 more
doaj   +1 more source

Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences

Journal of Theoretical and Applied Electronic Commerce Research
Influencer marketing has emerged as a crucial element in digital marketing, significantly shaping consumer behavior and online shopping preferences. This study examined the multidimensional impact of influencer marketing by analyzing engagement metrics ...
Stavros P. Migkos, Nikolaos T. Giannakopoulos, Damianos P. Sakas   +2 more
doaj   +1 more source

ANALISIS PENGARUH PERILAKU KONSUMEN PADA INFLUENCER MARKETING DAN PACKAGING PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK REYSHAKA INTERIOR

Journal of Management Small and Medium Enterprises (SME's)
This study seeks to assess the influence of influencer marketing and product packaging on the purchasing decision of the Reyshaka Interior product. The research used a quantitative descriptive design.
Fathimatuz Zahroh, Ruswaji Ruswaji, Ike Susanti, Emalia Nova Sustyorini   +3 more
doaj   +1 more source

The Digital Influence: Exploring the Impact of E-Marketing Techniques on Tiktok Users' Purchase Decisions

Jurisma: Jurnal Riset Bisnis & Manajemen, 2023
This research aims to examine the influence of E-Marketing, namely Influencer Marketing, Content Marketing, and User-Generated Content on TikTok users in Daerah Istimewa Yogyakarta regarding their purchase decisions.
Nurul Hidayah*, Hasa Nurrohim
doaj   +1 more source

The Influencer Marketing strategy applied to the Smart Home sector. Analysis of the Nice S.p.A case

, 2022
openL’influencer marketing è una strategia di marketing che, negli ultimi anni, ha assunto una nota importanza per le aziende, che adottano questa possibilità per aumentare la visibilità del proprio brand e la promozione dei prodotti e servizi ...
TINAZZI, GIORGIA
core  

Identification of a Shiga toxin A‐derived peptide internalized into Gb3 receptor‐bearing cells via interaction with the Shiga toxin B subunit

FEBS Letters, EarlyView.
The process of internalization of the Shiga toxin A subunit via formation of a complex with the Shiga toxin B subunit, which specifically binds to the Gb3 receptor. The peptide is designed to act as a carrier of drugs into cancer cells. Here, we explored the potential of peptides derived from the catalytic A subunit of Shiga toxin (STxA) to be drug ...
Giulia Opassi, João C. Encarnação, Valeria Napolitano, Grzegorz Dubin, Grzegorz Popowicz, Karl Andersson, U. Helena Danielson   +6 more
wiley   +1 more source

ADP‐ribosylation: An emerging regulator of the epigenome

Molecular Oncology, EarlyView.
ADP‐ribosylation has emerged as a dynamic epigenetic signaling mechanism that modifies histones and chromatin‐associated proteins. Through coordinated PARylation and MARylation, it integrates with other histone modifications to regulate chromatin structure, transcription factor activity, and gene expression, influencing genome function and disease ...
Cristel V. Camacho, Chenqian Liu, W. Lee Kraus   +2 more
wiley   +1 more source

The Rise of Influencer Marketing - The Phenomenon of Rise of Influencer Marketing

ACADEMIA International Journal for Social Sciences
This research examines the evolving role of influencer marketing as a key component of digital advertising, particularly within Pakistan’s dynamic social media landscape. With the diminishing impact of traditional mass media such as television, radio, and print, brands are increasingly shifting toward personalized and interactive promotional strategies.
null Toba Saleem, null Muhammad Asim Khan, null Dr. Huma Nisar   +2 more
openaire   +1 more source