Results 51 to 60 of about 11,483 (281)

The role of influencer marketing in consumer decision-making

, 2023
A szakdolgozatomban az influencer marketing hatását vizsgáltam a fogyasztói döntéshozatalban. A dolgozatban szó esik a marketingről, mint fogalomról, a marketingstratégiák fejlődéséről. Mivel az influencer marketing egy marketingkommunikációs eszköz, így
Karsai, Máté Sándor
core  

Innovative Processing of Compacted Waste Aluminum Alloy Powders via Controlled Remelting and Solidification

Advanced Engineering Materials, EarlyView.
This study demonstrates an efficient recycling route for out‐of‐spec AlSi10Mg atomized powders through compaction and arc remelting followed by suction casting. By correlating compaction load, cooling rate, and resulting microstructure, we show that intermediate pressures (50–80 kN) and rapid cooling refine dendrites, reduce porosity, and enhance ...
Mila Christy de Oliveira, Marcella Gaute Cavalcante Xavier, Abdoul‐Aziz Bogno, Piter Gargarella, José Eduardo Spinelli   +4 more
wiley   +1 more source

Influencer marketing and purchase intention

Tạp chí Phát triển và Hội nhập
Over the last several years, influencer marketing has been enjoying a surge in popularity, and it is anticipated that it will become the marketing approach of choice for the subsequent years of the 21st century.
Anh Phuong Do, Han Ngoc Nu Ton, Tien Thuy Chau Huynh   +2 more
doaj   +1 more source

Productivity‐Driven Optimization of Laser Powder Bed Fusion Parameters for IN718 Superalloy: Process Control, Microstructure, and Mechanical Properties

Advanced Engineering Materials, EarlyView.
This study demonstrates how optimizing laser power, scanning speed, and hatching distance in laser powder bed fusion can boost the productivity of Inconel 718 manufacturing by up to 29% while maintaining mechanical integrity. The work delivers a validated process window and cost–time analysis, offering industry‐ready guidelines for efficient additive ...
Amir Behjat, Guido Barale, John Stavridis, Ehsan Norouzi, Jin‐Yoo Suh, Dong‐Ik Kim, Luca Iuliano, Abdollah Saboori   +7 more
wiley   +1 more source

Influencer Marketing and Artificial Intelligence Influencer Marketing and Artificial Intelligence

This chapter aims to review artificial intelligence (AI) in influencer marketing literature to identify gaps and provide directions for future research. In this direction, the authors critically assess 21 articles that have appeared in the Web of Science
Rahman, Mushfiqur, Erkan, Ismail, Cil, Ebru, Zeren, Deniz, Elwalda, Abdulaziz   +4 more
core   +1 more source

The Impact of Influencer Marketing on Consumers’ Intentions toward Beauty Brands After the Covid-19 Pandemic [PDF]

المجلة العربية للإدارة
Influencer marketing is extremely used nowadays by brands all over the world. Influencers give brands an edge to achieve their goals and sales. As they impact consumers’ intentions to buy beauty products, especially after the Covid-19 pandemic.
Sakar Khurshid, Doaa Ayoub, Wael Kortam
doaj   +1 more source

Additive Manufacturing of Continuous Fibre Reinforced Composites: Process, Characterisation, Modelling, and Sustainability

Advanced Engineering Materials, EarlyView.
Additive manufacturing provides precise control over the placement of continuous fibres within polymer matrices, enabling customised mechanical performance in composite components. This article explores processing strategies, mechanical testing, and modelling approaches for additive manufactured continuous fibre‐reinforced composites.
Cherian Thomas, Amir Hosein Sakhaei
wiley   +1 more source

Influencers and influencer marketing – indispensable part of the business of modern companies

Mednarodno Inovativno Poslovanje
With the growth of popularity and the development of social networks, appeared influencers and developed a new type of marketing, influencer marketing. Today, influencers, due to the influence they have on people, and influencer marketing, which records ...
Diana Karakaš, Hrvoje Zovko
doaj   +1 more source

Current Status and Challenges in Data Collection for Aerospace Coatings Deposited by Plasma Spraying

Advanced Engineering Materials, EarlyView.
An innovative approach has been integrated into the GRENAT project to optimize plasma spraying and coating performance. Raw materials are accelerated and melted in the plasma generated by torches, creating coatings. Monitoring sensors collect process data which are combined with ex situ characterization data.
Lila Randriamananjara, Vincent Rat, Quentin Dubreuil, Patrice Valorge, Simon Goutier, Alain Denoirjean, Olivier Messe, Céline Ruelle, Jean‐Philippe Poli   +8 more
wiley   +1 more source

Influencer marketing

, 2021
This paper aims to analyze influencer marketing and present its application at Dukat. Dukat is an example of a company that was among the first to see the benefits of applying influencer marketing and thus strengthen the relationship with its customers. Influencer marketing is an established trend in marketing that targets individuals with an impact on
  +7 more sources