Results 71 to 80 of about 72,181 (277)
New Media, New Influencers and Implications for Public Relations [PDF]
, 2008 Marketers and public relations professionals today are confronted with an astounding array of new communications channels. Internet-based social media tools like blogs, podcasts, online video and social networks are giving voice to the opinions of ...
Greg Peverill-Conti +4 more
core
Advanced Engineering Materials, EarlyView.Scandium (Sc)‐doped AlCoCrFeMo HEA coatings are fabricated via flame spraying with 0.1, 0.3, and 0.5 wt% Sc additions. Among these, the HEA‐Sc0.3 coating exhibits the highest corrosion resistance, indicated by a more positive corrosion potential and lower current density.
Pankaj Kumar +7 more
wiley +1 more source
Brand evangelism in the digital era: The impact of data-driven influencer marketing
Journal of Open Innovation: Technology, Market and ComplexityIn the contemporary digital landscape, influencer marketing combined with advanced data analytics has become essential in fostering brand evangelism and consumer advocacy.
Fazla Rabby +2 more
doaj +1 more source
What Strategies do Companies use to Transform Employees into Social Media Advocates? [PDF]
, 2015 There is an overwhelming consensus among researchers that employees have the potential to become excellent social ambassadors for their company. Readers of social media sites believe employees to be credible representatives of their organization, and ...
Drori, Elad
core +1 more source
Publicité, marketing et parfums : approche psychosociale d'une double illusion
, 2003 En s'intéressant aux liens existant entre publicité, marketing et parfums, cet article pénètre dans le monde de la magie des symboles et des fausses impressions. A l'aide d'une approche psychosociale, il étudie deux principales illusions.
Courbet, Didier +1 more
core +2 more sources
Laser‐Induced Graphene from Waste Almond Shells
Advanced Functional Materials, EarlyView.Almond shells, an abundant agricultural by‐product, are repurposed to create a fully bioderived almond shell/chitosan composite (ASC) degradable in soil. ASC is converted into laser‐induced graphene (LIG) by laser scribing and proposed as a substrate for transient electronics.
Yulia Steksova +9 more
wiley +1 more source
Advanced Functional Materials, EarlyView.Automat optical inspection (AOI) techniques in semiconductor fabrication can be leveraged in battery manufacturing, enabling scalable detection and analysis of electrode‐ and cell‐level imperfections through AI‐driven analytics and a digital‐twin framework.
Jianyu Li, Ertao Hu, Wei Wei, Feifei Shi
wiley +1 more source
Trusting the Influencer: How Brand Credibility Shapes Buying Behavior
Accounting Profession Journal (APAJI)This study investigates the influence of influencer marketing on consumer purchase decisions, with brand trust serving as a mediating variable. With the growing reliance on social media platforms for brand communication, understanding the mechanisms ...
Reni Yesi S, Irdawati
doaj +1 more source
Consumer Perceptions of Influencer Marketing: Business Insights and Leadership from the Retail Sector [PDF]
Business Ethics and LeadershipAs the digital era evolves, businesses and organisations cannot help but notice its potential and risks. Influencer marketing provides brands with the unique ability to speak to their target audience meaningfully by utilising influencers' understanding ...
Steven Kayambazinthu Msosa +3 more
doaj +1 more source
Effects of Time Horizons on Influence Maximization in the Voter Dynamics
, 2018 In this paper we analyze influence maximization in the voter model with an active strategic and a passive influencing party in non-stationary settings. We thus explore the dependence of optimal influence allocation on the time horizons of the strategic ...
Brede, Markus +2 more
core +1 more source