Results 71 to 80 of about 11,483 (281)
The Nexus of Influencers and Purchase Intention: Does Consumer Brand Co-Creation Behavior Matter?
Journal of Theoretical and Applied Electronic Commerce ResearchThe advancement of social media has led to the rise of influencers who are powerful in shaping consumer purchasing behavior. While influencer attributes play a role in shaping consumer behavior, little attention has been paid to the interplay of the ...
Jerum William Kilumile, Li Zuo
doaj +1 more source
Consumers' judgement on influencer marketing
, 2019 Szakdolgozatomat napjaink egyik meghatározó témájáról az influencer marketingről és annak a lakossági megítéléséről írtam. Mivel manapság az internet életünk fontos részévé vált, és az influencer marketing robbanásszerűen terjed az egész világon, ezzel ...
Gergely, Noémi
core
Mechanical and Electrical Phenotype of hiPSC‐Cardiomyocytes on Fibronectin‐Based Hydrogels
Advanced Healthcare Materials, EarlyView.We introduce fibronectin‐based PEG hydrogels with controlled rigidity to enable the culture of iPSC‐derived cardiomyocytes. These substrates offer an alternative to the current culture of these cells on fibronectin‐coated glass, providing enhanced structural and functional behavior. The system provides a more physiologically relevant platform to assess
Ana Da Silva Costa +8 more
wiley +1 more source
Brand evangelism in the digital era: The impact of data-driven influencer marketing
Journal of Open Innovation: Technology, Market and ComplexityIn the contemporary digital landscape, influencer marketing combined with advanced data analytics has become essential in fostering brand evangelism and consumer advocacy.
Fazla Rabby +2 more
doaj +1 more source
, 2023 A dolgozatomban az influencer marketing hatását tanulmányzotam a fogyasztókra vetítve a rekreáció és egészséges életmód szemszögéből. Bemutattam a közösségi média fejlődését, az influencer marketing folyamatát.
Szolnoki-Somogyi, Lilla
core
Advanced Healthcare Materials, EarlyView.The repair and regeneration of brain tissue faces both biological and technical challenges. Injectable bioscaffolds offer new opportunities to stimulate tissue regrowth in the brain by recruiting neural stem cells. Here, the translational issues are reviewed that need to be address to advance this promising new therapeutic approach from the bench to ...
Michel Modo, Alena Kisel
wiley +1 more source
Az influencer marketing szerepe a sport és az egészséges táplálkozás terjesztésében
, 2019 A dolgozat a jelenleg egyik legnépszerűbb marketingirányzatot mutatja be, az influencer marketinget. Mindezt a sport, és az egészségtudatos táplálkozás viszonylatában.
Tajti, Anna
core +1 more source
Decellularized Extracellular Matrix (dECM) in Tendon Regeneration: A Comprehensive Review
Advanced Healthcare Materials, EarlyView.Decellularized Extracellular Matrix (dECM) offers a promising solution by replicating the native tendon microenvironment and promoting regeneration. This review highlights advances in the decellularization methods, as well as their integration with emerging technologies and translational progress in tendon tissue engineering.
Kumaresan Sakthiabirami +4 more
wiley +1 more source
Trusting the Influencer: How Brand Credibility Shapes Buying Behavior
Accounting Profession Journal (APAJI)This study investigates the influence of influencer marketing on consumer purchase decisions, with brand trust serving as a mediating variable. With the growing reliance on social media platforms for brand communication, understanding the mechanisms ...
Reni Yesi S, Irdawati
doaj +1 more source
Consumer Perceptions of Influencer Marketing: Business Insights and Leadership from the Retail Sector [PDF]
Business Ethics and LeadershipAs the digital era evolves, businesses and organisations cannot help but notice its potential and risks. Influencer marketing provides brands with the unique ability to speak to their target audience meaningfully by utilising influencers' understanding ...
Steven Kayambazinthu Msosa +3 more
doaj +1 more source