Results 81 to 90 of about 11,544 (282)

The Nexus of Influencers and Purchase Intention: Does Consumer Brand Co-Creation Behavior Matter?

Journal of Theoretical and Applied Electronic Commerce Research
The advancement of social media has led to the rise of influencers who are powerful in shaping consumer purchasing behavior. While influencer attributes play a role in shaping consumer behavior, little attention has been paid to the interplay of the ...
Jerum William Kilumile, Li Zuo
doaj   +1 more source

Enhancing Influencer marketing strategies through machine learning - predictive analysis of influencer-generated interactions [PDF]

, 2023
LAUREA MAGISTRALEIl campo dell’influencer marketing ha registrato una rapida crescita negli ultimi anni. Tuttavia, capire in anticipo la vera efficacia di questo approccio di marketing rimane una sfida significativa.
RIVERA, OLIMPIA
core  

Multifunctional Solid Polymer Electrolyte Films Integrating Intrinsic Self‐Healing and Dual Photo‐/pH‐Responsive Ionic Sensing for Intelligent Flexible Electronics

Advanced Functional Materials, EarlyView.
Multifunctional solid polymer electrolyte (SPE) films integrating intrinsic self‐healing, mechanical stretchability, and dual photo‐ and pH‐responsive ionic conductivity are developed. Constructed from thermoplastic polyurethane (TPU) and hydrogen‐bonded poly(thiourea triethylene glycol) (PTUEG3), these films form a dynamic supramolecular network ...
Mei‐Li Li, Tse‐Yu Lo, Chia‐Wei Chang, Yen‐Shen Hsu, Chen‐Yi Chien, Yu‐Yao Huang, Chia‐Ti Wu, Chun‐Chi Chang, Bo‐Chen Chen, Heng‐Hsuan Su, Chin‐Hua Liu, Che‐Ning Yeh, Jiun‐Tai Chen   +12 more
wiley   +1 more source

Brand evangelism in the digital era: The impact of data-driven influencer marketing

Journal of Open Innovation: Technology, Market and Complexity
In the contemporary digital landscape, influencer marketing combined with advanced data analytics has become essential in fostering brand evangelism and consumer advocacy.
Fazla Rabby, Y. Suryanarayana Murthy, Rohit Bansal   +2 more
doaj   +1 more source

The role of influencer marketing in brand promotion on social media. [PDF]

, 2023
openLa prova finale si occupa di esaminare come avviene la sponsorizzazione dei brand da parte degli influencer attraverso i social media. In particolare, nel primo capitolo tratterà nello specifico il fenomeno dell'Influencer Marketing, spiegando in ...
ZAGLIA, EMMA
core  

Sodium Alginate‐Based Submucosal Lifting Hydrogel for Endoscopic Mucosal Resection and Endoscopic Submucosal Dissection

Advanced Healthcare Materials, EarlyView.
A biocompatible sodium alginate‐based hydrogel is developed as a next‐generation submucosal lifting agent intended for EMR and ESD. The optimized formulation exhibits a composition devoid of endotoxins, high viscosity, demonstrates reliable injectability, and ensures prolonged mucosal elevation.
Iram Maqsood, Venkata S. Akshintala, Surya T. Evani, Rebecca A. Krimins, Yihan Wang, Keith Freel, Ahmed Ibrahim, Saowanee Ngamruengphong, Mouen Khashab, Stephen W. Hoag   +9 more
wiley   +1 more source

Trusting the Influencer: How Brand Credibility Shapes Buying Behavior

Accounting Profession Journal (APAJI)
This study investigates the influence of influencer marketing on consumer purchase decisions, with brand trust serving as a mediating variable. With the growing reliance on social media platforms for brand communication, understanding the mechanisms ...
Reni Yesi S, Irdawati
doaj   +1 more source

Engineering Concentration‐Dependent Intravitreal Mobility via Cyclic Arginine‐Enriched Nanocarrier Surface Modification: In Vivo Proof‐of‐Concept in a Porcine Large Animal Model

Advanced Healthcare Materials, EarlyView.
In this study, Hammer et al. highlight cyclic‐arginine surface engineering as a highly biocompatible, controllable, and concentration‐dependent regulator of intravitreal nanoparticle mobility in vivo in a translational large animal model. The cyclic arginine surface‐modification supports the development of next‐generation biomaterials for long‐acting ...
Maximilian Hammer, Bryan Calder Ackermann, Anna Stoß, Niklas Junker, Ludwig Geisweid, Sabrina Wohlfart, Jonathan Herth, Simon William Pohl, Manuel Ben Böhmann, André Schulz, Victor Aristide Augustin, Gerd Uwe Auffarth, Philipp Uhl   +12 more
wiley   +1 more source

The surreptitious advertising within the Influencer Marketing phenomenon [PDF]

openL’Influencer Marketing è diventato una strategia di comunicazione e promozione cruciale per le aziende nel panorama digitale contemporaneo. Questo elaborato analizza il fenomeno della pubblicità occulta all’interno di questa nuova strategia di ...
JIN, SOFIA
core  

Mitochondria‐Targeted Nanotherapies in Aging Neurodegenerative Disorders: Emerging Prospects and Clinical Potential

Advanced Healthcare Materials, EarlyView.
Mitochondria‐targeted nanotherapies emerge as a promising strategy for combating aging‐associated neurodegenerative disorders (NDs) by restoring mitochondrial function, reducing oxidative stress, and improving neuronal survival. Recent advances in nanotechnology, therapeutic delivery, and translational research are highlighted, providing insights into ...
Dnyandev G. Gadhave, Ashish B. Jadhav, Nitin B. Waghamode, Shubham Khot, Rajiya Khan, Ravi Hole, Shankar M. Dhobale, Manoj Aswar, Keshav Raj Paudel   +8 more
wiley   +1 more source