Results 11 to 20 of about 11,119 (268)
Interaction Studies. Social Behaviour and Communication in Biological and Artificial Systems, 2021 Abstract This special issue addresses how aspects of the communicative situation influence how influential persuasive utterances (or other strategies of influence) are in their contexts of use. Specifically, we study the effects of interactional, speaker-, addressee- and channel-related factors and of the interpersonal relationship ...
Kerstin Fischer, Jaap Ham
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, 2022 The goal of this report is to understand the role of online influencers in Canada. This report was produced by the Social Media Lab at Ted Rogers School of Management, Toronto Metropolitan University. The report is based on a census-balanced online survey of 1,500 online Canadian adults (18+). The survey was conducted between May 12 and 31, 2022.
Social Media Lab +4 more
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CoRR, 2023 Machine learning systems such as large scale recommendation systems or natural language processing systems are usually trained on billions of training points and are associated with hundreds of billions or trillions of parameters. Improving the learning process in such a way that both the training load is reduced and the model accuracy improved is ...
Michael Kounavis +2 more
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Policy influence and influencers online and off
Policy Studies Journal, 2023 Abstract Social media is an important arena for policy contestation. Although online social media debates can yield notable power over political processes offline, little research has examined the relationship between policy actors' influence in offline policymaking and social media policy arenas.
Anniina Kotkaniemi +2 more
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Southeast Asian Business Review, 2023 The aims of this study to see whether there is an effect of product-influencer congruence on influencer credibility and attitude toward advertising and how it impacts purchase intention. This study examines the suitability of Avoskin Your Skin Bae Shield
Nadia Ramadhani Nugroho Putri +1 more
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Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication [PDF]
Ovidius University Annals: Economic Sciences Series, 2023 Online influencer marketing has emerged as a popular strategy for brands to engage with consumers and promote their products or services. Understanding consumer perceptions of influencer-driven content is crucial for marketers to effectively leverage ...
Ingrid Georgeta Apostol +1 more
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I Wish I Could Be Like Her/Him! How Self-Congruence Stimulates a Desire to Mimic
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Influencer marketing acquires customers who follow their favorite celebrities, who have shared beliefs and opinions. This research explores the self-motives and influencer-related factors that lead to influencer congruence.
Li Xiao +4 more
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Customer Review, Influencer Endorsement, and Purchase Intention: The Moderating Role of Brand Image
Shirkah, 2023 Investigating the increasing prominence of influencer endorsements and customer reviews represents a crucial and compelling area of research. Influencer endorsement and customer reviews can influence a customer's purchasing interest in a product.
Dedi Iskamto +1 more
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The Nexus of Influencers and Purchase Intention: Does Consumer Brand Co-Creation Behavior Matter?
Journal of Theoretical and Applied Electronic Commerce ResearchThe advancement of social media has led to the rise of influencers who are powerful in shaping consumer purchasing behavior. While influencer attributes play a role in shaping consumer behavior, little attention has been paid to the interplay of the ...
Jerum William Kilumile, Li Zuo
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Nordic Journal of Media StudiesNordic life vlogs are a popular genre among avid watchers of YouTube influencers across East Asia. The vlogs showcase “a slice of life” content, documenting the simple living, daily routines, beautiful landscapes, cultural festivals, and everyday norms ...
Lee Jin, Abidin Crystal
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