Results 11 to 20 of about 10,286,312 (361)
Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
Journal of Retailing and Consumer Services, 2023 This work examines the determinants of the success of influencer marketing on the youth-focused TikTok, the fastest growing social network. It analyses the effects of influencers ’ account characteristics (originality, quality, quantity and humor) on ...
Sergio Barta +3 more
semanticscholar +1 more source
Making use of digital methods to study influencer marketing [PDF]
, 2022 Influencer marketing is presently gaining momentum across the economy. Digital data and digital methods hold potential for further advancing research on influencer marketing, and presently more knowledge is needed concerning how online sources and ...
Prince Chacko Johnson +3 more
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Social media influencer marketing: foundations, trends, and ways forward
Electronic Commerce Research, 2023 The increasing use and effectiveness of social media influencers in marketing have intrigued both academic scholars and industry professionals. To shed light on the foundations and trends of this contemporary phenomenon, this study undertakes a ...
Y. Joshi +3 more
semanticscholar +1 more source
Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations
Psychology & Marketing, 2023 This meta‐analytic review offers a comprehensive framework for studying social media influencers by integrating multiple theoretical perspectives and measures.
Jiseon Han, G. Balabanis
semanticscholar +1 more source
JAMESfocus : Influencerinnen und Influencer als Vorbilder und das perfekte Leben der anderen [PDF]
, 2023 Im vorliegenden Bericht geht es um «Influencing» und positiv gefärbte Inhalte auf sozialen Netzwerken. Es werden dabei die folgenden Fragestellungen bearbeitet: Fragestellung A: Wer sind die beliebtesten Influencerinnen und Influencer bei Jugendlichen ...
Süss, Daniel; https://orcid.org/ +6 more
core +1 more source
Influencer marketing: sponsorship disclosure and value co-creation behaviour [PDF]
, 2022 Purpose: This study aims to investigate the relationships between sponsorship disclosure, influencer type and audience value co-creation behaviour in influencer marketing.
Thaichon, Park +3 more
core +1 more source
The role of influencer marketing in consumer decision-making [PDF]
, 2023 A szakdolgozatomban az influencer marketing hatását vizsgáltam a fogyasztói döntéshozatalban. A dolgozatban szó esik a marketingről, mint fogalomról, a marketingstratégiák fejlődéséről. Mivel az influencer marketing egy marketingkommunikációs eszköz, így
Karsai, Máté Sándor
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Influencer marketing and its regulation [PDF]
, 2023 reservedLa tesi analizza le normative nazionali ed europee che regolano le attività di influencer marketing, ovvero le strategie di promozione di prodotti e servizi da parte di influencer che ricevono un compenso da aziende o brand.
ZANOTTO, ELISABETTA
core
, 2022 openQuando pensiamo all'influencer marketing, automaticamente pensiamo ad una serie di influencer che sui loro profili social propinano codici sconto per tisane e cosmetici.
GUIZZO, STEFANIA
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Leveraged Marketing Communications, 2019 In their marketing efforts, companies increasingly abandon traditional celebrity endorsers in favor of social media influencers, such as vloggers and Instafamous personalities. The effectiveness of using influencer endorsements as compared to traditional
A. Schouten +2 more
semanticscholar +1 more source