Results 31 to 40 of about 193,030 (298)

I Wish I Could Be Like Her/Him! How Self-Congruence Stimulates a Desire to Mimic

Journal of Theoretical and Applied Electronic Commerce Research, 2021
Influencer marketing acquires customers who follow their favorite celebrities, who have shared beliefs and opinions. This research explores the self-motives and influencer-related factors that lead to influencer congruence.
Li Xiao, Aysha Saleem, Sana Muhammad Tariq, Junaid Ul Haq, Mengmeng Guo   +4 more
doaj   +1 more source

A reliability-based approach for influence maximization using the evidence theory [PDF]

, 2017
The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation.
A Bozorgi, AL Jousselme, AP Dempster, C Gao, D Chen, D Kempe, D Wei, G Shafer, K Zhou, M Kimura, P Smets, R Mohamadi-Baghmolaei, S Jendoubi, S Jendoubi, S Jendoubi, T Denœux, TS Mumu, Z Liu, Z Liu   +18 more
core   +3 more sources

Network-based ranking in social systems: three challenges [PDF]

, 2020
Ranking algorithms are pervasive in our increasingly digitized societies, with important real-world applications including recommender systems, search engines, and influencer marketing practices.
Lü, Linyuan, Mariani, Manuel S.
core   +2 more sources

Customer Review, Influencer Endorsement, and Purchase Intention: The Moderating Role of Brand Image

Shirkah, 2023
Investigating the increasing prominence of influencer endorsements and customer reviews represents a crucial and compelling area of research. Influencer endorsement and customer reviews can influence a customer's purchasing interest in a product.
Dedi Iskamto, Khaerunnisa Fauziah Rahmalia   +1 more
doaj   +1 more source

Why and When Are Evidence‐Based Interventions Adopted in Paediatric Supportive Care? A Qualitative Exploration of the Determinants of Photobiomodulation Implementation

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Oral mucositis is a common and debilitating side effect of childhood cancer and stem cell transplant treatments. It affects the quality of life of children and young people (CYP) and places a strain on services. Photobiomodulation is recommended for oral mucositis prevention in international guidance but is poorly implemented in UK ...
Claudia Heggie, Kara A. Gray‐Burrows, Peter F. Day, Bob Phillips, Carl A. Thompson   +4 more
wiley   +1 more source

Dexamethasone for Chemotherapy‐Induced Nausea and Vomiting Prevention in Pediatric Patients: International Consensus

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background An international Delphi panel of experts developed consensus statements to delineate the circumstances where the risks of dexamethasone as an antiemetic do and do not outweigh its benefits. Procedure Experts in supportive care of pediatric patients were invited to participate.
Negar Shavandi, Paula D. Robinson, Shana Jacobs, L. Lee Dupuis, the International Pediatric Dexamethasone Panel, Sameer Bakhshi, Tiene Bauters, Eva Brack, Simone Cesaro, Claire Fosbrook, Jason Freedman, Tamara MacDonald, Eloise Neumann, Venkatraman Radhakrishnan, Rod Rassekh, Florian Slimano, Johnathan Soggee, Joel Thompson, Marianne van de Wetering, Milena Villarroel, Jasper Wong   +20 more
wiley   +1 more source

Personalized Selumetinib Dosing in Pediatric Neurofibromatosis Type 1: Insights From a Pilot Therapeutic Drug Monitoring Study

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Objective To evaluate selumetinib exposure using therapeutic drug monitoring (TDM) in pediatric patients with neurofibromatosis type 1 (NF1) and plexiform neurofibromas (PN), assess interpatient pharmacokinetic variability, and explore the relationship between drug exposure, clinical response, and adverse effects.
Janka Kovács, Zoltán Köllő, Balázs Gellért Karvaly, Mahmoud Obeidat, Rita Nagy, Péter Hegyi, Brigitta Teutsch, Eszter Tuboly, Miklós Garami   +8 more
wiley   +1 more source

EFFECT OF INFLUENCER REVIEWS ON PURCHASE INTENTION OF EVOLENE FITNESS PRODUCTS THROUGH TRUST AS A MEDIATING VARIABLE

E-Jurnal Manajemen
Perkembangan pemasaran digital melalui ulasan influencer menjadi strategi penting dalam mempengaruhi perilaku konsumen di industri suplemen kebugaran.
Etmin Warnadhani, Saqofa Nabilah Aini
doaj   +1 more source

Creating the Technopolis: High-Technology Development in Austin, Texas [PDF]

, 1989
New institutional alliances, driven by the rapid increase in and diversity of new technologies, are altering the strategy and tactics of economic development.
Gibson, David V., Kozmetsky, George, Smilor, Raymond W.   +2 more
core   +1 more source

Influencer Cartels

SSRN Electronic Journal, 2021
Social media influencers account for a growing share of marketing worldwide. We demonstrate the existence of a novel form of market failure in this advertising market: influencer cartels, where groups of influencers collude to increase their advertising revenue by inflating their engagement.
Marit Hinnosaar, Toomas Hinnosaar
openaire   +2 more sources