Results 41 to 50 of about 10,286,312 (361)
International Journal of Advertising, 2021 Social media influencers are increasingly employed as product endorsers, and a growing body of academic research confirms that influencers are an effective advertising instrument.
Loes Janssen, A. Schouten, E. Croes
semanticscholar +1 more source
VIRTUAL INFLUENCER: BETWEEN INCLUSION, ACTIVISM AND SOCIAL COMMITMENT [PDF]
, 2023 openL’elaborato, partendo dalla definizione e dall’ evoluzione della figura dell’influencer, analizza i nuovi influencer virtuali, creati tramite software, soffermandosi in particolare su alcuni di essi che si dedicano all’ attivismo sociale e all ...
CAMPOMINOSI, SUSANNA MARIA
core
Nordic Journal of Media StudiesNordic life vlogs are a popular genre among avid watchers of YouTube influencers across East Asia. The vlogs showcase “a slice of life” content, documenting the simple living, daily routines, beautiful landscapes, cultural festivals, and everyday norms ...
Lee Jin, Abidin Crystal
doaj +1 more source
Australasian Marketing Journal, 2020 This paper investigates the impact of social media influencer endorsements on purchase intention, more specifically, the impact advertising disclosure and source credibility have in this process.
Jason Weismueller +3 more
semanticscholar +1 more source
Virtual influencer marketing: the good, the bad and the unreal
European Journal of Marketing, 2023 Purpose The purpose of this paper is to conceptualize virtual influencer marketing, outlining the opportunities and dangers associated with using virtual influencers in social media marketing communications.
Simone Lykke Tranholm Mouritzen +2 more
semanticscholar +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Children with sickle cell disease (SCD) face multiple acute and chronic medical complications that may impact their quality of life as reported by patients themselves. Health‐related social needs (HRSNs), such as food and housing insecurity, are common in people with SCD, but the association between HRSNs and patient‐reported ...
Sarah J. Marks +5 more
wiley +1 more source
Influencer marketing and z generation [PDF]
, 2020 Szakdolgozatom célja, hogy részletesen bemutassam az influencer marketinget, mint az online marketing egyik legnépszerűbb és leghatékonyabb formáját a Z generáció tekintetébenKereskedelem és marketingBSc ...
Tánczos, Anett
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The Rise of Influencers and Influencer Marketing [PDF]
, 2020 When the Internet provided the limitless ability for bloggers and vloggers to spread their voice, a whole new online genre emerged in the form of online influencers.
Sevil Yesiloglu, Yesiloglu, Sevil
core +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Primary cutaneous anaplastic large cell lymphoma (pcALCL) is a rare pediatric CD30‐positive T‐cell lymphoproliferative disorder with an excellent prognosis, but its genomic drivers are poorly defined. We report three children with skin‐limited disease demonstrating striking molecular heterogeneity, including NPM::ALK, NUP214::FRK, and a novel ...
Shoshana Greenberger +7 more
wiley +1 more source
Humanities and Social Sciences CommunicationsThe growing usage of digital platforms has made influencer marketing the most cost-effective marketing tool, especially for products consumed by young digital natives. Among other products, these include fashion and beauty-related items such as cosmetics,
Mukta Garg, Apurva Bakshi
semanticscholar +1 more source