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Investigations of Interests that are Induced by Remarkers and their Remarks for Item Advertisements Based on Influencer\u27s Recommendation [PDF]
, 2019 In order to sell items of a genre that each user is not interested in, their latent interests of the genre have to be induced. Therefore, we focus on "Influencer," who is the person that has a large impact on a user\u27s behaviors, and research a ...
ARASAWA Komei, HATTORI Shun, KUDO Yasuo
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CoRR, 2023 Machine learning systems such as large scale recommendation systems or natural language processing systems are usually trained on billions of training points and are associated with hundreds of billions or trillions of parameters. Improving the learning process in such a way that both the training load is reduced and the model accuracy improved is ...
Michael Kounavis +2 more
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The effects of influencer marketing on overall brand equity through brand awareness and customer brand engagement [PDF]
International Journal of Data and Network Science, 2022 This paper focuses on five-star hotels in Jordan to investigate the impact of influencer marketing on overall brand equity. The mediating role played by brand awareness and customer brand engagement between influencer marketing and overall brand
Hussam Ali, Omar Mohammad Ali Alquda
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Policy influence and influencers online and off
Policy Studies Journal, 2023 Abstract Social media is an important arena for policy contestation. Although online social media debates can yield notable power over political processes offline, little research has examined the relationship between policy actors' influence in offline policymaking and social media policy arenas.
Anniina Kotkaniemi +2 more
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Instagram Marketing: Choosing an Influencer for the Food Industry based on the Full Consistency Method (FUCOM) [PDF]
مدیریت بازرگانی, 2022 Objective In recent years, due to the increase in the use of influencers to introduce and promote products and services for companies, influencer marketing has been widely considered as an important and effective advertising tool. On the other hand, with
Meysam Shirkhodaie +4 more
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Emily Hund. The influencer industry: The quest for authenticity on social media
Studies in Communication Sciences, 2023 The Influencer Industry: The Quest for Authenticity on Social Media, written by American media researcher Emily Hund, takes the reader on a scouting expedition into the U. S. influencer industry.
Nils S. Borchers
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Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication [PDF]
Ovidius University Annals: Economic Sciences Series, 2023 Online influencer marketing has emerged as a popular strategy for brands to engage with consumers and promote their products or services. Understanding consumer perceptions of influencer-driven content is crucial for marketers to effectively leverage ...
Ingrid Georgeta Apostol +1 more
doaj
Southeast Asian Business Review, 2023 The aims of this study to see whether there is an effect of product-influencer congruence on influencer credibility and attitude toward advertising and how it impacts purchase intention. This study examines the suitability of Avoskin Your Skin Bae Shield
Nadia Ramadhani Nugroho Putri +1 more
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Detecting Real-World Influence Through Twitter [PDF]
, 2015 In this paper, we investigate the issue of detecting the real-life influence of people based on their Twitter account. We propose an overview of common Twitter features used to characterize such accounts and their activity, and show that these are ...
Cossu, Jean-Valère +2 more
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When Does the Influencer Matter? [PDF]
, 2020 The purpose of this research is to identify what factors contribute to the effectiveness of social media influencers’ posts. The first phase of this project studied people’s initial feelings towards social media influencers using a focus group.
Tivnan, Ashley
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