Results 21 to 30 of about 10,286,312 (361)
Unreal influence: leveraging AI in influencer marketing
European Journal of Marketing, 2022 Purpose This paper aims to examine how consumers respond to social media influencers that are created through artificial intelligence (AI) and compares effects to traditional (human) influencers.
S. Sands +3 more
semanticscholar +1 more source
The role of influencer marketing in brand promotion on social media. [PDF]
, 2023 openLa prova finale si occupa di esaminare come avviene la sponsorizzazione dei brand da parte degli influencer attraverso i social media. In particolare, nel primo capitolo tratterà nello specifico il fenomeno dell'Influencer Marketing, spiegando in ...
ZAGLIA, EMMA
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Influencer relations-Rollenverständnis der digitalen Botschafter und Beziehungsaufbau aus Unternehmenssicht [PDF]
, 2022 Die Zielsetzung meiner Diplomarbeit ist, ein umfassendes Bild über das Influencer-Dasein zu geben. Meine Diplomarbeit beschäftigt sich mit dem Influencer-Dasein. Meine Diplomarbeit stellt vor, womit sich die Influencer beschäftigen.
Nagy, Andrea Dóra
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CoRR, 2023 Machine learning systems such as large scale recommendation systems or natural language processing systems are usually trained on billions of training points and are associated with hundreds of billions or trillions of parameters. Improving the learning process in such a way that both the training load is reduced and the model accuracy improved is ...
Michael Kounavis +2 more
openaire +2 more sources
Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication [PDF]
Ovidius University Annals: Economic Sciences Series, 2023 Online influencer marketing has emerged as a popular strategy for brands to engage with consumers and promote their products or services. Understanding consumer perceptions of influencer-driven content is crucial for marketers to effectively leverage ...
Ingrid Georgeta Apostol +1 more
doaj
The effects of influencer marketing on overall brand equity through brand awareness and customer brand engagement [PDF]
International Journal of Data and Network Science, 2022 This paper focuses on five-star hotels in Jordan to investigate the impact of influencer marketing on overall brand equity. The mediating role played by brand awareness and customer brand engagement between influencer marketing and overall brand
Hussam Ali, Omar Mohammad Ali Alquda
doaj +1 more source
Policy influence and influencers online and off
Policy Studies Journal, 2023 Abstract Social media is an important arena for policy contestation. Although online social media debates can yield notable power over political processes offline, little research has examined the relationship between policy actors' influence in offline policymaking and social media policy arenas.
Anniina Kotkaniemi +2 more
openaire +2 more sources
Influencer marketing az Instagram-on, hatása a fogyasztói magatartásra a szépségiparban [PDF]
, 2023 Szakdolgozatom témájának az influencer marketinget választottam, azon belül az Instagramon jelenlévő szépségápolási influencerekkel foglalkoztam. Az elmúlt időszakban az internet és közösségi média oldalak megjelenésének hatására jelentős változáson ment
Mezei, Krisztina
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Emily Hund. The influencer industry: The quest for authenticity on social media
Studies in Communication Sciences, 2023 The Influencer Industry: The Quest for Authenticity on Social Media, written by American media researcher Emily Hund, takes the reader on a scouting expedition into the U. S. influencer industry.
Nils S. Borchers
doaj +1 more source
Southeast Asian Business Review, 2023 The aims of this study to see whether there is an effect of product-influencer congruence on influencer credibility and attitude toward advertising and how it impacts purchase intention. This study examines the suitability of Avoskin Your Skin Bae Shield
Nadia Ramadhani Nugroho Putri +1 more
doaj +1 more source