Results 21 to 30 of about 10,378 (269)
CoRR, 2023 Machine learning systems such as large scale recommendation systems or natural language processing systems are usually trained on billions of training points and are associated with hundreds of billions or trillions of parameters. Improving the learning process in such a way that both the training load is reduced and the model accuracy improved is ...
Michael Kounavis +2 more
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Emily Hund. The influencer industry: The quest for authenticity on social media
Studies in Communication Sciences, 2023 The Influencer Industry: The Quest for Authenticity on Social Media, written by American media researcher Emily Hund, takes the reader on a scouting expedition into the U. S. influencer industry.
Nils S. Borchers
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Southeast Asian Business Review, 2023 The aims of this study to see whether there is an effect of product-influencer congruence on influencer credibility and attitude toward advertising and how it impacts purchase intention. This study examines the suitability of Avoskin Your Skin Bae Shield
Nadia Ramadhani Nugroho Putri +1 more
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The effects of influencer marketing on overall brand equity through brand awareness and customer brand engagement [PDF]
International Journal of Data and Network Science, 2022 This paper focuses on five-star hotels in Jordan to investigate the impact of influencer marketing on overall brand equity. The mediating role played by brand awareness and customer brand engagement between influencer marketing and overall brand
Hussam Ali, Omar Mohammad Ali Alquda
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Policy influence and influencers online and off
Policy Studies Journal, 2023 Abstract Social media is an important arena for policy contestation. Although online social media debates can yield notable power over political processes offline, little research has examined the relationship between policy actors' influence in offline policymaking and social media policy arenas.
Anniina Kotkaniemi +2 more
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Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication [PDF]
Ovidius University Annals: Economic Sciences Series, 2023 Online influencer marketing has emerged as a popular strategy for brands to engage with consumers and promote their products or services. Understanding consumer perceptions of influencer-driven content is crucial for marketers to effectively leverage ...
Ingrid Georgeta Apostol +1 more
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I Wish I Could Be Like Her/Him! How Self-Congruence Stimulates a Desire to Mimic
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Influencer marketing acquires customers who follow their favorite celebrities, who have shared beliefs and opinions. This research explores the self-motives and influencer-related factors that lead to influencer congruence.
Li Xiao +4 more
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Customer Review, Influencer Endorsement, and Purchase Intention: The Moderating Role of Brand Image
Shirkah, 2023 Investigating the increasing prominence of influencer endorsements and customer reviews represents a crucial and compelling area of research. Influencer endorsement and customer reviews can influence a customer's purchasing interest in a product.
Dedi Iskamto +1 more
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The Nexus of Influencers and Purchase Intention: Does Consumer Brand Co-Creation Behavior Matter?
Journal of Theoretical and Applied Electronic Commerce ResearchThe advancement of social media has led to the rise of influencers who are powerful in shaping consumer purchasing behavior. While influencer attributes play a role in shaping consumer behavior, little attention has been paid to the interplay of the ...
Jerum William Kilumile, Li Zuo
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Nordic Journal of Media StudiesNordic life vlogs are a popular genre among avid watchers of YouTube influencers across East Asia. The vlogs showcase “a slice of life” content, documenting the simple living, daily routines, beautiful landscapes, cultural festivals, and everyday norms ...
Lee Jin, Abidin Crystal
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