قوة مؤثرى وسائل التواصل الإجتماعى كأداة إعلانية فى إتخاذ قرار المستهلك -The power of social media influencers as an advertising tool on consumer decision making - [PDF]
Maǧallaẗ Kulliyyaẗ Al-Tarbiyyaẗ Al-Nawʿiyyaẗ - Ǧamiʿaẗ Būr SaʿīdThe increase in the use of social media in recent years has enabled users to obtain vast amounts of information from different sources. Unprecedented technological developments are currently enabling social media influencers to build powerful ...
Aya Samir Ahmed Salem
doaj +1 more source
Tau acetylation at K331 has limited impact on tau pathology in vivo
FEBS Letters, EarlyView.We mapped tau post‐translational modifications in humanized MAPT knock‐in mice and in amyloid‐bearing double knock‐in mice. Acetylation within the repeat domain, particularly around K331, showed modest increases under amyloid pathology. To test functional relevance, we generated MAPTK331Q knock‐in mice.
Shoko Hashimoto +3 more
wiley +1 more source
Influencers and marketing strategies
, 2023 This bachelor thesis focuses on influencers of children, advertising, and persuasion, mainly in the internet environment and on marketing and sociological-psychological strategies affecting the child population and others.
Beneš, Jan Matyáš
core
Calpain small subunit homodimerization is robust and calcium‐independent
FEBS Letters, EarlyView.Calpains dimerize via penta‐EF‐hand (PEF) domains. Using single‐molecule force spectroscopy, we measured the strength and kinetics of PEF–PEF homodimer binding. The interaction is robust, shows a transient conformational step before dissociation, and remains largely insensitive to Ca2+.
Nesha May O. Andoy +4 more
wiley +1 more source
Influencers’ Rhetoric : How influencers argue on social media
, 2021 Syfte: Syftet med studien är att kartlägga hur influencers argumenterar för samhällsviktiga frågor, personliga frågor samt för produkter/varumärken de marknadsför på sociala medier.
Samater, Miski, Ali, Ilham
core
The digital de-influencing wave: redefining trust in online communities
Frontiers in CommunicationThis research investigates the emerging role of social media de-influencers and their perceived credibility and authenticity, with a particular focus on their impact on consumer behavior.
Tayyiba Khalil +7 more
doaj +1 more source
Structural insights into an engineered feruloyl esterase with improved MHET degrading properties
FEBS Letters, EarlyView.A feruloyl esterase was engineered to mimic key features of MHETase, enhancing the degradation of PET oligomers. Structural and computational analysis reveal how a point mutation stabilizes the active site and reshapes the binding cleft, expading substrate scope.
Panagiota Karampa +5 more
wiley +1 more source
Can virtual influencers replace human influencers?
Virtual influencers are characterized as computer-generated avatars with human-like appearance and behavior, allowing consumers to interact and engage with them like human influencers (Li et al., 2023).
yahan Xiong
core +1 more source
The Shifting Influence: Comparing AI Tools and Human Influencers in Consumer Decision-Making
AIThis study investigates the evolving role of artificial intelligence (AI) in consumer decision-making, particularly in comparison to traditional human influencers.
Michael Gerlich
doaj +1 more source
Gut microbiome and aging—A dynamic interplay of microbes, metabolites, and the immune system
FEBS Letters, EarlyView.Age‐dependent shifts in microbial communities engender shifts in microbial metabolite profiles. These in turn drive shifts in barrier surface permeability of the gut and brain and induce immune activation. When paired with preexisting age‐related chronic inflammation this increases the risk of neuroinflammation and neurodegenerative diseases.
Aaron Mehl, Eran Blacher
wiley +1 more source