Results 101 to 110 of about 586,813 (362)
ABSTRACT Marketing scholars and practitioners are paying increasing attention to social media as a crucial tool for communicating firms' sustainable activities to consumers. This study examines how consumers perceive and engage with social media green marketing, and how their engagement influences their intentions to purchase green products and brands,
So‐Young Jung, Su‐Yol Lee
wiley +1 more source
The perfect storm:The convergence of social, mobile and photo technologies in libraries [PDF]
Data gathered for the paper presented at VALA 2014, February 3-5, Melbourne, Vic. File Formats: Text, KML, Excel, PDF, PNG, CSV File Size: 3 MB (Compressed) Includes maps data, profile monitoring, survey responses and word cloud images.
Abbott, Wendy +3 more
core +1 more source
The Role of Social Media in Exposing Greenwashing: Consumer Sentiments and Discussions
ABSTRACT This study examines consumer responses to greenwashing on social media, with a focus on X (formerly Twitter), where exaggerated or deceptive environmental claims are subject to heightened public scrutiny. As sustainability becomes a pressing concern, consumers are increasingly holding companies accountable for their environmental messaging ...
Mitra Salimi +3 more
wiley +1 more source
Ventures in Social Media [PDF]
Academic libraries are actively involved in social media platforms as part of their campus communities. They have moved past the debate of whether to participate in social media and are focusing on strategies to develop engaging content and assessment of
Burgert, Lisa +2 more
core
ABSTRACT The fashion industry plays a key role towards global sustainability goals, yet remains among the most sustainability‐impacting sectors. Since 2020, several disruptions—including the Covid‐19 pandemic, geopolitical instability, and ambitious sustainability policies—have dramatically reshaped how consumers interact with fashion. In response, the
Chiara Marinelli
wiley +1 more source
Jogja-NETPAC Asian Film Festival (JAFF) online promotion strategy via Instagram to maintain brand image in 2022 [PDF]
Arsyadi Rinuaji Fadilah
openalex +1 more source
The Evolution of Impression Management Research in Social Media: A Bibliometric Perspective
ABSTRACT The purpose of the present study is to investigate impression management (IM) usage by companies in the context of social media communication and emerging technologies through a comprehensive mapping of the scientific literature. In this matter, a bibliometric analysis has been conducted, extracting a sample of 262 peer‐reviewed journal ...
Antonio Iazzi +3 more
wiley +1 more source
Pendekatan yang digunakan pada penelitian ini adalah pendekatan kuantitatif menggunakan metode survei. Populasi pada penelitian ini merupakan pengikut akun Instagram @jogjaeverycore yang berjumlah 2,668 orang.
Pasca Widya Narendra, Ulfah Hidayati
doaj +1 more source
ABSTRACT Objective This study explored eating disorder and Artificial Intelligence (AI) professionals' perspectives on how AI might support eating disorder treatment. Successful implementation requires insight into implementation partners' perspectives.
J. Maas +9 more
wiley +1 more source
ABSTRACT Objective Previous research has revealed negative effects of appearance‐related social media content, such as fitspiration, on body satisfaction. However, specific interventions to reduce these detrimental effects are scarce. Therefore, this randomized controlled pilot trial investigated the efficacy of the four‐week online intervention body ...
Gritt Ladwig +4 more
wiley +1 more source

