Results 321 to 330 of about 775,700 (341)

Integrated marketing communication

2020
openaire   +1 more source

Same But Different—Perceptions of Integrated Marketing Communication Among Marketing Communication Partners in Australia

Journal of Promotion Management, 2010
Gayle Kerr, Judy Drennan
exaly  

Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach

International Journal of Advertising, 2015
Francisco Muñoz-Leiva, Lucia Porcu, Salvador Del Barrio-García   +2 more
exaly  

Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision

European Management Journal, 2015
Maria Vernuccio, Federica Ceccotti
exaly  

An Examination of Integrated Marketing Communication in U.S. Public Institutions of Higher Education

Journal of Marketing for Higher Education, 2009
exaly  

Unhealthy food, integrated marketing communication and power: a critical analysis

Critical Public Health, 2014
Michaela Jackson, Mark Lawrence
exaly  

Moderating effect of customer relationship management on the relationship between electronic marketing and effectiveness of integrated model of marketing communication

International Journal of Business Information Systems
H. Almomani, M. Alhalalmeh, G. Hijjawi, M. Eldahamsheh, S. Al-Hawary   +4 more
semanticscholar   +1 more source

Integrated marketing communications

Choice Reviews Online, 1993
openaire   +1 more source

Integrated Marketing Communications

2015
openaire   +1 more source

Integrated Marketing Communication

2017
openaire   +1 more source