Results 301 to 310 of about 775,700 (341)

Creating student value in higher education through customer-centric integrated marketing communication

Journal of Marketing for Higher Education
Janire Gordon-Isasi, Lorena Ronda
semanticscholar   +1 more source

The integration of marketing communications

2012
openaire   +2 more sources

The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England

Journal of Strategic Marketing, 2020
Argyro Elisávet Manoli, Ian R Hodgkinson   +1 more
exaly  

Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework

International Journal of Advertising, 2022
Maria Vernuccio, Alberto Pastore, Philip J Kitchen   +2 more
exaly  

Rethinking marketing communication: From integrated marketing communication to relationship communication

Journal of Marketing Communications, 2009
Åke Finné
exaly  

Communication-in-use: customer-integrated marketing communication

European Journal of Marketing, 2017
Åke Finné
exaly  

Integrated Marketing Communications

Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short   +4 more
  +4 more sources

Strategic integrated communication: An alternative perspective of integrated marketing communication?

Communicatio, 2013
Rachel Barker
exaly  

Destination integrated marketing communications

2018
openaire   +1 more source

Integrated Marketing Communication

2009
openaire   +2 more sources