Results 281 to 290 of about 775,700 (341)

Integrated Marketing Communication in Building Brand Equity in the Social Media Era

Ilomata International Journal of Social Science
Social media provides a great opportunity for companies or brand owners and sellers to build and increase brand awareness, brand association, brand loyalty, perceived quality, and proprietary assets through Integrated Marketing Communication.
Ani Purwati, Nafiah Ariyani
semanticscholar   +1 more source

Purchase Intention to Adopt InsurTech Products: An Investigation of Integrated Marketing Communication and Insurance Literacy

PaperASIA
InsurTech (insurance technology) has emerged as a significant innovation in the insurance industry, offering a new strategy to optimize business models.
Veridiana Melia, La Mani
semanticscholar   +1 more source

Impact of integrated marketing communication strategies on choice of higher education institutions

Innovative Marketing
In today’s fiercely competitive realm of higher education, Integrated Marketing Communications (IMC) have emerged as a crucial approach for institutions to effectively connect with prospective students. This study examines the influence of IMC strategies
Saumi Roy, Sheela Misra
semanticscholar   +1 more source

Impact of Integrated Marketing Communication on Marketing Performance: A Case Study in the Hospitality Industry

VNU JOURNAL OF ECONOMICS AND BUSINESS, 2022
Integrated marketing communication has received increasing research attention to clarify its role in business, especially in hospitality. This paper studies the effect of integrated communication on marketing results, through a survey with the ...
Nguyen Thi Huyen Ngan, H. Thanh
semanticscholar   +1 more source

Effect of green integrated marketing communication on green purchase intention in indian banking sector

Journal of Marketing Communications
Despite its size and numerous technical advancements toward eco-friendliness, the Indian banking industry has not effectively communicated its green initiatives to its customers, which has led to a lower level of awareness and misconceptions about green ...
A. Choubey, Meenakshi Sharma
semanticscholar   +1 more source

Integrated marketing communications and the language of marketing development

International Journal of Advertising, 2001
Integrated Marketing Communications (IMC) is the most recent in a long line of marketing innovations widely endorsed by marketing and advertising academics and practitioners along the whole spectrum of industry and commerce in Britain and the USA. Despite its widespread perpetration in the marketing and advertising world, however, theorising upon the ...
openaire   +2 more sources

An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions

Journal of Marketing for Higher Education, 2022
Integrated marketing communication (IMC) has attracted growing interest from scholars. In recent years, they have emphasised the need to apply IMC to all organisations and assess their business performance.
Janire Gordon-Isasi, Lorea Narvaiza, J. Gibaja   +2 more
semanticscholar   +1 more source

Analysis of the effect of a university’s integrated marketing communication activities on university choices using the decision tree technique

Journal of Marketing for Higher Education, 2022
This research aims to study whether students and their parents are exposed to a foundation university’s integrated marketing communication practices and to measure the effects of these practices on university choice.
Ali Galip Ayvat, Fatma Gunturkun
semanticscholar   +1 more source

Integrated marketing communications

The Business & Management Collection, 2012
Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area.
openaire   +2 more sources

Importance of Integrated Marketing Communication in the Digital Promotion of Products and Ideas in Private and Public Sectors

Human Factors, Business Management and Society, 2022
Marketing communication is not limited to the implementation of promotional activities of a product or a message, it requires an integrated approach using various practically applicable and ever-expanding ways of marketing communication to be implemented
Santa Bormane, Romans Putans
semanticscholar   +1 more source