Results 261 to 270 of about 8,057,966 (281)

Integrated Marketing Communications

2007
openaire   +1 more source

Integrated marketing communications

Choice Reviews Online, 1993
openaire   +1 more source

The integration of marketing communications

2012
openaire   +2 more sources

How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry

International Journal of Hospitality Management, 2014
Irene Gil Saura, Maja Seric, Maria Eugenia Ruiz-Molina   +2 more
exaly  

Integrated Marketing Communications and Market Planning

Journal of Promotion Management, 2005
Saravudh Anantachart
exaly  

Integrated marketing communications requires a new way of thinking

Journal of Marketing Communications, 1999
exaly  

Integrated relationship-marketing communications: a key opportunity for IMC

Journal of Marketing Communications, 1996
James G Hutton
exaly  

Same But Different—Perceptions of Integrated Marketing Communication Among Marketing Communication Partners in Australia

Journal of Promotion Management, 2010
Judy Drennan, Gayle Kerr
exaly  

Integrated Marketing Communications

2015
openaire   +1 more source

Building Strong Brands Through the Management of Integrated Marketing Communications

International Journal of Wine Business Research, 2002
Mike Reid
exaly