Results 251 to 260 of about 8,057,966 (281)

Integrated marketing communications

2008
openaire   +2 more sources

Communication-in-use: customer-integrated marketing communication

European Journal of Marketing, 2017
Åke Finne
exaly  

Globally integrated marketing communications

Journal of Marketing Communications, 1996
Andreas F Grein, Stephen J Gould
exaly  

A Pilot Study Testing Aspects of the Integrated Marketing Communications Concept

Journal of Marketing Communications, 2005
John McGrath
exaly  

Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach

International Journal of Advertising, 2015
Lucia Porcu, Francisco Muñoz-Leiva
exaly  

Integrated Marketing Communications

2004
openaire   +1 more source

Integrating marketing communications

The Business & Management Collection, 2008
openaire   +1 more source

Drivers of Globally Integrated Marketing Communications: A Review of Literature and Research Propositions

Journal of Promotion Management, 2011
T C Melewar
exaly  

Integrated Marketing Communication

2021
openaire   +1 more source

Strategic integrated communication: An alternative perspective of integrated marketing communication?

Communicatio, 2013
Rachel Barker
exaly