Results 271 to 280 of about 775,700 (341)

Integrated Marketing Communications

2022
The new book applies the principles of integrated marketing communication to the global marketplace, meeting the growing demand for information and analyses on this subject from students and practitioners. The second edition updates, expands and brings new commentary and critiques to bear on this essential ...
Kitchen, Philip, Tourky, Marwa
  +5 more sources

Integrated marketing communications in markets with uncertainty and competition

Automatica, 2009
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Ashutosh Prasad, Suresh P. Sethi
openaire   +2 more sources

Prototipe Model Komunikasi Digital Pariwisata Berbasis Integrated Marketing Communication (IMC)

CoverAge: Journal of Strategic Communication, 2023
Kajian pariwisata saat ini memasuki era industri 4.0 dan bahkan berpotensi akan terus berkembang hingga pada industri 5.0 tentunya membawa dampak tersendiri, baik dari segi kualitas maupun kuantitas, serta tidak kalah pentingnya segi pemasaran yang ...
M. Aziz
semanticscholar   +1 more source

Analisis green integrated marketing communication Mobile Internet-Enabled Devices (MIED) dalam membentuk green consumer behaviour

Comdent: Communication Student Journal, 2023
Latar Belakang: Tingkat konsumsi barang elektronik di Indonesia semakin meningkat semenjak munculnya pandemi virus covid-19. Dampaknya, barang elektronik yang masih dapat digunakan harus diganti sehingga sesuai dengan kecanggihan teknologi terkini ...
Faisal Reza   +2 more
semanticscholar   +1 more source

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