Results 231 to 240 of about 21,919 (249)

Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?

International Journal of Advertising, 2017
Lucia Porcu, Esmeralda Crespo Almendros
exaly  

Integrated marketing communications

Choice Reviews Online, 1993
openaire   +1 more source

Unhealthy food, integrated marketing communication and power: a critical analysis

Critical Public Health, 2014
Michaela Jackson, Mark Lawrence
exaly  

The integration of marketing communications

2012
openaire   +2 more sources

An Examination of Integrated Marketing Communication in U.S. Public Institutions of Higher Education

Journal of Marketing for Higher Education, 2009
exaly  

Making healthy eating messages more effective: combining integrated marketing communication with the behaviour ecological model

International Journal of Consumer Studies, 2006
Ekant Veer
exaly  

Integrated Marketing Communications

2015
openaire   +1 more source

Integrated Marketing Communication as a Business Management Tool in the Context of Sustainable Development

Open Economics, 2018
exaly  

The Influence of the Integrated Marketing Communication on the Consumer Buying Behaviour

Procedia Economics and Finance, 2015
exaly  

Integrated online marketing communication: implementation and management

Journal of Communication Management, 2008
exaly