Results 231 to 240 of about 21,642 (253)

Integrated marketing communication

2020
openaire   +1 more source

Integrated Marketing Communications

2005
openaire   +1 more source

Integrated online marketing communication: implementation and management

Journal of Communication Management, 2008
Calin Gurau
exaly  

Gender-Role Stereotypes in Integrated Social Marketing Communication: Influence on Attitudes towards the Ad

Australasian Marketing Journal, 2013
Kirsten Robertson
exaly  

Integrated marketing communications

Choice Reviews Online, 1993
openaire   +1 more source

Same But Different—Perceptions of Integrated Marketing Communication Among Marketing Communication Partners in Australia

Journal of Promotion Management, 2010
Gayle Kerr, Judy Drennan
exaly  

Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach

International Journal of Advertising, 2015
FRANCISCO Muñoz-Leiva, Lucia Porcu
exaly  

Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision

European Management Journal, 2015
Maria Vernuccio, Federica Ceccotti
exaly  

Integrated Marketing Communications

2015
openaire   +1 more source

An Examination of Integrated Marketing Communication in U.S. Public Institutions of Higher Education

Journal of Marketing for Higher Education, 2009
exaly