Results 211 to 220 of about 21,919 (249)

Integrated Marketing Communication

2009
Michael Belch, George Belch
  +4 more sources

Integrated marketing communication

Kevin Lane Keller, Carolyn Wells Keller, Keith A Richey   +2 more
  +4 more sources

Integrated Marketing Communications

2016
Jonathan Groucutt, Cheryl Hopkins
openaire   +2 more sources

Integrated Marketing Communications

Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short   +4 more
  +5 more sources

Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)

Journal of Marketing for Higher Education, 2021
Janire Gordon-Isasi, Lorea Narvaiza
exaly  

Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance

Journal of Marketing Communications, 2021
Ana Maria Toaldo
exaly  

Green Integrated Marketing Communication

Palgrave Studies of Marketing in Emerging Economies, 2021
Twum Kojo Kakra
exaly  

Destination integrated marketing communications

2018
openaire   +1 more source

The Implementation of Integrated Marketing Communication On Retail Business: Moslem Consumers Perceptions

International Journal of Business and Globalisation, 2021
Harmon Chaniago, Yen Efawati
exaly  

Communication-in-use: customer-integrated marketing communication

European Journal of Marketing, 2017
Åke Finne
exaly