Results 211 to 220 of about 21,642 (253)

Integrated Marketing Communications

2016
Jonathan Groucutt, Cheryl Hopkins
openaire   +2 more sources

Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)

Journal of Marketing for Higher Education, 2021
Janire Gordon-Isasi, Lorea Narvaiza
exaly  

Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance

Journal of Marketing Communications, 2021
Ana Maria Machado Toaldo
exaly  

Integrated Marketing Communication

2016
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and ...
openaire   +1 more source

Integrated Marketing Communications

Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short   +4 more
  +4 more sources

Integrated Marketing Communication

2009
openaire   +2 more sources

Destination integrated marketing communications

2018
openaire   +1 more source

Integrated marketing communications

2008
openaire   +2 more sources

The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England

Journal of Strategic Marketing, 2020
Argyro Elisávet Manoli, Ian R Hodgkinson   +1 more
exaly  

Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework

International Journal of Advertising, 2022
Maria Vernuccio, Alberto Pastore, Philip J Kitchen   +2 more
exaly