Results 221 to 230 of about 21,919 (249)

Integrated marketing communications

2008
openaire   +2 more sources

Rethinking marketing communication: From integrated marketing communication to relationship communication

Journal of Marketing Communications, 2009
Åke Finne
exaly  

The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England

Journal of Strategic Marketing, 2020
Argyro Elisávet Manoli, Ian Hodgkinson
exaly  

Strategic integrated communication: An alternative perspective of integrated marketing communication?

Communicatio, 2013
Rachel Barker
exaly  

The integrated web-based marketing communication model: a South African case study

International Journal of Technology, Policy and Management, 2004
Rachel Barker, George Angelopulo
exaly  

Integrated Marketing Communications

2004
openaire   +1 more source

Integrating marketing communications

The Business & Management Collection, 2008
openaire   +1 more source

Integrated Marketing Communication

2021
openaire   +1 more source

How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship

Journal of Marketing Management, 2019
Sally Laurie, Kathleen Mortimer
exaly  

Integrated Marketing Communications

2007
openaire   +1 more source