Results 221 to 230 of about 21,642 (253)

Integrated Marketing Communications

2004
openaire   +2 more sources

The integration of marketing communications

2012
openaire   +2 more sources

Rethinking marketing communication: From integrated marketing communication to relationship communication

Journal of Marketing Communications, 2009
Åke Finne
exaly  

Communication-in-use: customer-integrated marketing communication

European Journal of Marketing, 2017
Åke Finne
exaly  

Strategic integrated communication: An alternative perspective of integrated marketing communication?

Communicatio, 2013
Rachel Barker
exaly  

Integrated marketing communication

2021
openaire   +2 more sources

Integrating marketing communications

The Business & Management Collection, 2008
openaire   +1 more source

Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?

International Journal of Advertising, 2017
Lucia Porcu, , Juan MIGUEL Alcántara-Pilar   +2 more
exaly  

How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship

Journal of Marketing Management, 2019
Sally Laurie, Kathleen Mortimer
exaly  

The integrated web-based marketing communication model: a South African case study

International Journal of Technology, Policy and Management, 2004
Rachel Barker, George Angelopulo
exaly