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Integrated Marketing Communication [PDF]

, 2017
After the introduction of Integrated Marketing Communication (IMC), it has developed into one of the most influential managerial structures and its importance has grown around the world. The aim of this research is to find out how marketing communication
Orasmäe, Avery
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Integrated Marketing Communication

2009
Michael Belch, George Belch
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Integrated marketing communication

Kevin Lane Keller, Carolyn Wells Keller, Keith A Richey   +2 more
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Integrated Marketing Communications

2016
Jonathan Groucutt, Cheryl Hopkins
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Integrated Marketing Communications

Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short   +4 more
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Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)

Journal of Marketing for Higher Education, 2021
Janire Gordon-Isasi, Lorea Narvaiza
exaly  

Customer perceived integrated marketing communications: A segmentation of the soda market

Journal of Marketing Communications, 2022
Lucia Porcu, Felipe Ruiz‐Moreno, Gabriel I Penagos-Londoño   +2 more
exaly  

Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance

Journal of Marketing Communications, 2021
Ana Maria Machado Toaldo
exaly  

Destination integrated marketing communications

2018
openaire   +1 more source

Rethinking marketing communication: From integrated marketing communication to relationship communication

Journal of Marketing Communications, 2009
Åke Finne
exaly