Results 291 to 300 of about 775,700 (341)

Analysis of Integrated Marketing Communication Strategy for Surabaya Medical Tourism

Journal of Language, Communication, and Tourism
This article investigates an integrated marketing communication (IMC) strategy to develop Surabaya Medical Tourism's marketing process so that local medical tourists know Surabaya City's identity as a medical tourism destination.
Rusli Akhmad Junaedi
semanticscholar   +1 more source

Consumer Preferences for Integrated Marketing Communication Expert28 Cafe Kediri

International Journal of Environmental, Sustainability, and Social Science
Tourism is a major source of income for Indonesia, and Kediri is a popular destination for various types of tourism businesses. Expert28 Cafe Kediri, a local coffee shop brand, has successfully faced competition from other cafes by implementing effective
Ricky Oktaf Messakh, H. Wono, J. Hermawan   +2 more
semanticscholar   +1 more source

Integrated Marketing Communications

2023
The textbook takes a critical stance in its presentation of contemporary communications concerns in business and society. Covering IMC in a clear and engaging way, it provides a path through the confusing labyrinth of marketing communications, as well as deep understanding of trends in the global marketplace, consumer and stakeholder concerns, and the ...
Dr. Satish Warpade, Dr. Neelam Raut, Dr. Dasharath Gaikwad   +2 more
openaire   +1 more source

Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework

International Journal of Advertising, 2021
The digital revolution has transformed the communication landscape into a hybrid online-offline environment. Although increasing complexity does pose new challenges for practitioners and scholars, the literature also lacks theoretical and empirical ...
Maria Vernuccio, L. Cesareo, Alberto Pastore, Philippe Kitchen   +3 more
semanticscholar   +1 more source

A Systematic Study of Integrated Marketing Communication and Content Management System for Millennial Consumers

, 2021
This chapter attempts to highlight various types of content management system and targets giving the fundamental original concepts to SEM and SEO. The learning outcome will be getting an all-encompassing thought of SEO idea alongside content management ...
Subhankar Das
semanticscholar   +1 more source

Integrated Communication or Integrated Marketing Communication

2022
Philip J. Kitchen, Marwa E. Tourky
openaire   +1 more source

Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)

Journal of Marketing for Higher Education, 2021
Janire Gordon-Isasi, Lorea Narvaiza
exaly  

Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance

Journal of Marketing Communications, 2021
Ana Maria Machado Toaldo
exaly  

Integrated Marketing Communications

2016
Jonathan Groucutt, Cheryl Hopkins
openaire   +2 more sources

Integrated Marketing Communication

2016
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and ...
openaire   +1 more source