Results 311 to 320 of about 775,700 (341)

Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?

International Journal of Advertising, 2017
Lucia Porcu, Salvador Del Barrio-García, Juan Miguel Alcántara-Pilar   +2 more
exaly  

Integrated marketing communications

2008
openaire   +2 more sources

How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship

Journal of Marketing Management, 2019
Sally Laurie, Kathleen Mortimer
exaly  

Integrated Marketing Communications

2004
openaire   +2 more sources

The integrated web-based marketing communication model: a South African case study

International Journal of Technology, Policy and Management, 2004
Rachel Barker, George Angelopulo
exaly  

Integrated Marketing Communications

2005
openaire   +1 more source

Integrated marketing communication

2021
openaire   +2 more sources

Integrating marketing communications

The Business & Management Collection, 2008
openaire   +1 more source

Integrated online marketing communication: implementation and management

Journal of Communication Management, 2008
Calin Gurau
exaly  

Gender-Role Stereotypes in Integrated Social Marketing Communication: Influence on Attitudes towards the Ad

Australasian Marketing Journal, 2013
Kirsten Robertson
exaly