Results 241 to 250 of about 334,034 (288)
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Integrated marketing communications
EuroMed Journal of Business, 2009PurposeThe purpose of this paper is to analyze the synergistic effects derived from an integrated marketing communication (IMC) strategy with a criterion of strategic consistency in the message between two different communication tools (advertising and sponsorship) compared to a non‐integrated strategy.
Angeles Navarro +2 more
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Integrated Marketing Communications
The Business & Management Collection, 2012Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area.
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Integrated Marketing Communications
2023The textbook takes a critical stance in its presentation of contemporary communications concerns in business and society. Covering IMC in a clear and engaging way, it provides a path through the confusing labyrinth of marketing communications, as well as deep understanding of trends in the global marketplace, consumer and stakeholder concerns, and the ...
Dr. Satish Warpade +2 more
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Integrated Marketing Communication
2016Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and ...
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Integrated Communication or Integrated Marketing Communication
2022Philip J. Kitchen, Marwa E. Tourky
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Bridging marketing theory and big data analytics: The taxonomy of marketing attribution
International Journal of Information Management, 2021Dimitrios Buhalis, Ekaterina Volchek
exaly