Results 261 to 270 of about 334,034 (288)

Integrated Marketing Communication

2021
openaire   +2 more sources

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

International Journal of Information Management, 2017
Mahmud Akhter Shareef, Yogesh K Dwivedi, Uma Kumar   +2 more
exaly  

Organizing for Marketing Excellence

Journal of Marketing, 2016
Christine Moorman, George S Day
exaly  

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, 2010
Robert V Kozinets, Kristine De Valck
exaly  

Integrated Marketing Communications

2007
openaire   +1 more source

Digital marketing: A framework, review and research agenda

International Journal of Research in Marketing, 2017
Pk Kannan
exaly  

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of Marketing, 2016
Rajeev Batra, Kevin Lane Keller
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly  

Consumer attitudes towards mobile marketing in the smart phone era

International Journal of Information Management, 2013
Jeff McCarthy, Jennifer Rowley
exaly  

Integrating marketing communications

The Business & Management Collection, 2008
openaire   +1 more source