Results 241 to 250 of about 4,917,800 (252)

Integrated Marketing Communications and Market Planning

Journal of Promotion Management, 2005
Saravudh Anantachart
exaly  

Using Means-End Analysis to Test Integrated Marketing Communications Effects

Journal of Promotion Management, 2010
John McGrath
exaly  

How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry

International Journal of Hospitality Management, 2014
Irene Gil Saura, Maja Šerić, Maria Eugenia Ruiz-Molina   +2 more
exaly  

Integrated marketing communications requires a new way of thinking

Journal of Marketing Communications, 1999
exaly  

Integrated Marketing Communications and New Product Performance in International Markets

Journal of Global Marketing, 2011
Chien-Wei Chen
exaly  

Upstream social marketing strategy: An integrated marketing communications approach

Business Horizons, 2017
Thomas Martin Key
exaly  

Integrated marketing communications: How can we measure its effectiveness?

Journal of Marketing Communications, 2012
exaly  

Integrating exhibit marketing into integrated marketing communications

Journal of Consumer Marketing, 2006
Dennis A Pitta
exaly  

Insights into interpreting integrated marketing communications: A two‐nation qualitative comparison

European Journal of Marketing, 2007
Lynne Eagle, Philip Kitchen, Sandy Bulmer   +2 more
exaly  

Integrated Marketing Communications

Corporate Communications, 2001
exaly