Results 271 to 280 of about 2,038,599 (308)

International Marketing

Journal of Marketing, 1985
Jacob Naor, Philip R. Cateora, Susan P. Douglas, C. Samuel Craig, Peter Doyle, Norman A. Hart   +5 more
openaire   +1 more source

Measuring Internal Market Orientation

Journal of Service Research, 2005
Ian N Lings
exaly  

International Marketing

2008
openaire   +1 more source

Marketing international

2012
Dans un contexte d'élargissement des marchés, de nombreuses entreprises accélèrent leur expansion internationale et renforcent leur présence à l'étranger, notamment dans les pays émergents. Les mutations de l'environnement mondial et la diversité des comportements de consommation accentuent la complexité des décisions liées au marketing international ...
openaire   +1 more source

Internal Marketing

2003
Matthyssens, Paul, Wursten, H.
openaire   +2 more sources

The impact of internal and external market orientations on firm performance

Journal of Strategic Marketing, 2009
Ian N Lings
exaly  

Predicting market orientation through internal market orientation as culture and behaviour: an empirical application in Spanish hotels

Service Industries Journal, 2017
Carmen Domínguez-Falcón, Josefa D Martín-Santana, Petra De Saá-Pérez   +2 more
exaly  

Enhancing firm performance through internal market orientation and employee organizational commitment

International Journal of Human Resource Management, 2019
Qionglei Yu, Dorothy A Yen, Bradley R Barnes   +2 more
exaly  

Cutaneous Manifestations of Internal Malignancy

Ca-A Cancer Journal for Clinicians, 2009
exaly  

Internal market orientation and its influence on the satisfaction of contact personnel

Service Industries Journal, 2010
Vicent Tortosa-Edo
exaly