Exploring neuromarketing's influence on consumer impulsivity through the lens of personality traits. [PDF]
Nagpal K +4 more
europepmc +1 more source
ABSTRACT Despite the broad focus on necessity‐ and opportunity‐driven entrepreneurship in research and policy, the entrepreneurial dichotomy within the agribusiness context has not been adequately addressed. This study contributes to closing this knowledge gap by examining youth's perceptions of agribusiness through the lens of the push‐pull motivation
Cool Dady Mangole +6 more
wiley +1 more source
AIM2 framework for smart marketing innovation using AI driven consumer analytics with SOR neural networks and XGBoost in Saudi retail. [PDF]
Alarfaj FK +3 more
europepmc +1 more source
U.S. Consumer Preferences for Cage‐Free Eggs and Hen Housing Policies
ABSTRACT Farm animal welfare (FAW) continues to be a divisive issue in the egg industry. In the United States, 10 states and most major retailers have implemented policies or voluntary pledges to transition to 100% cage‐free egg sales. We use best‐worst scaling and discrete choice experiments to evaluate U.S.
Vincenzina Caputo +3 more
wiley +1 more source
Shaping consumer behavior with artificial intelligence and brand elements. [PDF]
Armutcu B.
europepmc +1 more source
Using internal marketing to engage employees in corporate responsibility [PDF]
Sanchez-Hernandez, M. Isabel +1 more
core
ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory. [PDF]
Babu MA, Rouf MA, Islam MR, Islam M.
europepmc +1 more source
ABSTRACT This study examines food price inflation rate convergence among EU27 Member States from 2005 to 2024, focusing on structural breaks, external shocks, and regional disparities. Using panel unit root tests and club convergence analysis, the findings reveal no overall convergence but identify multiple convergence clubs.
Tibor Bareith, Imre Fertő
wiley +1 more source
Effects of a community-based social marketing campaign on the social support, self-efficacy, and physical activity of elderly people: a protocol for a randomized controlled trial. [PDF]
Safavi SR +7 more
europepmc +1 more source

