International Dynamic Marketing Capabilities of Emerging-Market Small Business on E-Commerce [PDF]
Journal of Theoretical and Applied Electronic Commerce Research, 2022 For better export marketing strategies (EMS), companies mobilize their internal resources, which are managerial commitment, firm experience, and product uniqueness.
Kihyon Kim, Gyoogun Lim
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The impact of dynamic marketing capabilities (DMCs) and strategic information management (SIM) on international start-up success: A meta narrative analysis [PDF]
HeliyonThe success of international startups is profoundly influenced by their adeptness in utilizing dynamic marketing capabilities (DMCs) and strategic information management (SIM) to achieve competitive advantage and sustainable growth in global markets ...
Cheryl Marlitta Stefia +3 more
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Investigating the Impact of Relation-based Marketing and E-Marketing Capabilities on the Commercial Performance of Internet Sales Sites [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2021 Extended AbstractAbstractThe purpose of this study is to investigate the effect of relation-based marketing capabilities through the mediator variable of e-marketing on the business performance of online sales sites. The present research is applicable in
farshideh zalkani Andarvar
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The impact of organizational capabilities on the international performance of knowledge-based firms
Journal of Open Innovation: Technology, Market and Complexity, 2023 This study aims to investigate the capabilities of knowledge-based firms in Iranian chemical industries and to analyze the link between these capabilities and the firms’ international performance in terms of exports.
Mitra Samadi +2 more
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Development of logistics and effective marketing communications of holding companies on international markets [PDF]
Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет, 2023 The scientific article substantiates the expediency of using the powerful potential of holding companies of Ukraine regarding the possibilities of their development of logistics connections and marketing communications on international markets for the ...
Andrii Lynenko +2 more
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MARKETING APPROACH TO THE FORMATION OF MANAGEMENT SYSTEM FOR ENTERPRISE STRATEGIC DEVELOPMENT IN THE CONTEXT OF GLOBALISATION [PDF]
Journal of International Legal Communication, 2021 In the context of global consumer and financial market formation, international economic institutions, taking into account special aspects of the present stage in economic development in Ukraine, it becomes necessary to focus enterprises on their own ...
Anna V. Shevchenko, Olena S. Borysenko
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Marketing Capabilities of Early Internationalising Firms
Management, 2022 Research Question: The topic of this study is marketing capabilities of early internationalising firms from Serbia. Motivation: As marketing perspective was found to be important for understanding the early internationalisation phenomenon, the aim of ...
Sanja Mitić, Branko Rakita
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Top management capabilities and performance of halal product [PDF]
Innovation & Management Review, 2020 Purpose – The purpose of this study is to investigate the influence of top management capabilities inclusive of global mindset (GM), foreign knowledge (FK) and international firm performance (IP).
Mazida Ismail +2 more
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Dynamic capabilities in times of economic crisis. A vision of success in international markets
Heliyon, 2023 The aim of this paper is to determine the degree of influence and mediation of dynamic marketing, innovation and learning capabilities on the international performance of companies during economic crises.
Pablo Ledesma-Chaves +1 more
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The impact of marketing capabilities on SME’s export performance through the mediating effect of competitive advantage [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: Small and medium enterprises (SMEs) play an important role for both economic growth and employment opportunities. Considering that SMEs can expand their market coverage through exporting, governments encourage SMEs to explore the ...
Mohammad Reza Fanaee +1 more
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