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Marketing Capabilities in International Marketing [PDF]
Journal of International Marketing, 2018 There has been a significant increase in scholarly research focusing on marketing capabilities as an important aspect of marketing theory–based explanations of firm performance. This growing research interest in marketing capabilities has also been reflected in the international marketing literature.
Kimberly Whitler +2 more
exaly +5 more sources
The digital marketing capabilities gap [PDF]
Industrial Marketing Management, 2020 Over the past two decades, digitalization has revolutionized not only consumer marketing but also industrial marketing. Both industrial marketing scholars and industrial marketers seek insights to understand how our knowledge and practice of digital ...
D. Herhausen +3 more
semanticscholar +6 more sources
Trends in Marketing Capabilities
Revista CEA, 2021 Contemporary companies focus on marketing because of its importance and commercial advantages. Nevertheless, this also means they should face significant challenges and other organizations in this field. Firms require organizational structural factors to
Silvia L. Martin
doaj +3 more sources
International Marketing Review, 2023 PurposeThis study aims to conduct a thorough literature review to map current studies on international marketing capabilities (IMCs) applying dynamic capabilities view (DCV).
Gregor Pfajfar, M. Mitręga, A. Shoham
semanticscholar +5 more sources
Cogent Business & Management, 2023 The use of digital resources through digital marketing is an option to be able to reach customers, build interactions with customers in real time and finally achieve customer satisfaction.
Zakiyah Zahara +3 more
doaj +2 more sources
Digital marketing, digital orientation, marketing capability, and information technology capability on marketing performance of Indonesian SMEs [PDF]
International Journal of Data and Network Science, 2022 This research analyzes the effect of digital marketing, digital orientation, marketing capabilities, and information technology capabilities on marketing performance of Indonesian SMEs.
Mohammad Hamim Sultoni +3 more
doaj +2 more sources
Narrowing the Marketing Capabilities Gap
Journal of Intelligence Studies in Business, 2023 Purpose: In marketing discipline, there is considerable interest in understanding the relationship between diverse approaches of Market Knowledge Learning and Organizational Performance, and recently, how analytics and emerging revolutionary ...
ALAMIR LOURO
doaj +2 more sources
Dynamic capabilities, operational capabilities (educational-marketing) and performance [PDF]
Revista Brasileira de Gestão De Negócios, 2017 Purpose – To verify the relationship between dynamic capabilities (DCs) and their impact on performance mediated by operational capabilities, considering educational technological capabilities and marketing capabilities in private higher education ...
Adriana Roseli Wünsch Takahashi +2 more
doaj +4 more sources
International dynamic marketing capabilities: developments and a research agenda
International Marketing ReviewPurposeIn this paper, the authors aim to introduce international dynamic marketing capabilities (IDMCs) theoretically derived from marketing capabilities (MCs), dynamic marketing capabilities (DMCs) and international marketing capabilities (IMCs) and ...
Maciej Mitręga, Aviv Shoham
exaly +2 more sources
Internet marketing capabilities and international market growth [PDF]
International Business Review, 2016 The Internet has been shown to facilitate elements of internationalisation such as information accumulation and network opportunities. However, there is limited understanding of how the Internet combined with marketing capabilities drives international market growth.
Rumintha Wickramasekera +2 more
exaly +3 more sources