Results 1 to 10 of about 32,500 (301)

THE EFFECT OF MARKET SENSING CAPABILITY (SENSING MARKETING) AND PRODUCT INNOVATION CAPABILITY ON MARKET PENETRATION IN MARKETING PERFORMANCE

Journal of International Conference Proceedings, 2019
The purpose of this study is to analyze the effect of market sensing capabilities and product innovation capabilities on marketing performance through market penetration as a bridge to solve gaps regarding the impact of product innovation capabilities on marketing performance. Data is collected empirically from the owner of Batik UMKM (Micro, Small and
openaire   +1 more source

Leveraging Marketing Dexterity for Sustainable Competitive Advantage: Examining the Mediating Role of Innovation Capabilities and the Moderating Impact of Organizational Agility in Egypt’s Food & Beverage Sect [PDF]

Mağallaẗ Rāyaẗ Al-Dawliyyaẗ Lil ʿulūm Al-Tiğāriyyaẗ
This study explores how marketing dexterity, innovation capabilities, and organizational agility contribute to achieving sustainable competitive advantage (SCA).Using data from 346 senior decision-makers in Egypt’s food and beverage sector, the research ...
د. مي شوقي جمال الدين, أ. د صلاح الدين إسماعيل صلاح الدين, د. عمرو أحمد احمد نور الدين, د. محمد صبحي أحمد أبو الدهب   +3 more
doaj   +1 more source

Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

Cogent Business & Management, 2023
Given the extensive utilisation of social media, brands have grown increasingly dependent on it to build brand equity. As a result, acquiring specific capabilities in the realm of digital marketing has become a necessity.
Sofiane Laradi, Noureddine Berber, Hafiz Mudassir Rehman, Md Billal Hossain, Lee-Chea Hiew, Csaba Bálint Illés   +5 more
doaj   +1 more source

Marketing capability and export performance: The moderating effect of export performance

South African Journal of Business Management, 2013
As global competition around the world continues to intensify, firms are seeking strategies that will increase export performance. The purpose of this study is to examine the moderating effect of export involvement on the relationships among marketing ...
A. Al-Aali, J-S. Lim, T. Khan, M. Khurshid   +3 more
doaj   +1 more source

Matching Mechanism between Technological Capabilities and Marketing Capabilities [PDF]

Proceedings of the 2015 International Conference on Industrial Technology and Management Science, 2015
Both technological capabilities and marketing capabilities are positively related to firm performance. This paper aims to reveal the matching mechanism between technological capabilities and marketing capabilities. We analyze the matching relationship between technological capabilities and marketing capabilities and construct the evaluation index ...
P.B. Gao, S.B.O Hao
openaire   +1 more source

AI competencies and organizational performance in Somalia’s telecommunications sector: the mediating role of marketing capabilities

Cogent Business & Management
Artificial Intelligence (AI) is increasingly recognized as a strategic capability that enables organizations to enhance marketing activities and achieve superior performance.
Jamal Abdulkadir Mohamed, Abdullahi Ilyas Osman, Sharif Abdi Mohamed, Yusuf Mohamed Ahmed   +3 more
doaj   +1 more source

Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance

Jurnal Dinamika Manajemen, 2016
This research aim to analyze causality influence between innovations, market capability, social modal, entrepreneurs oriented into marketing performance. Organizational innovations is a basic focus on Total Quality Management.
Naili Farida
doaj   +1 more source

Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability

Journal of Open Innovation: Technology, Market and Complexity, 2022
The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company’s information or services.
Agus Masrianto, Hartoyo Hartoyo, Aida Vitayala S. Hubeis, Nur Hasanah   +3 more
doaj   +1 more source

The impact of social media and electronic customer relationship management on strategic marketing: The mediating role of corporate social responsibility in Jordan [PDF]

International Journal of Data and Network Science
This paper examines the mediating role of Corporate Social Responsibility (CSR) in the relationship between digital marketing tools, specifically Social Media and Electronic Customer Relationship Management (Social CRM), and two strategic ...
Omar Mohammad Ali Alqudah, Ali Mohammad Ali Alqudah, Wael Basheer Abdul Kareem Alhyasat, Khalid Thaher Amayreh, Mahmud Agel Abu Dalbouh, Ashraf Alfandi, Mohammad Alzoubi   +6 more
doaj   +1 more source

Improvement an enterprises marketing performance measurement system [PDF]

Marketing (Beograd. 1991), 2013
Business conditions in which modern enterprises do business are more and more complex. The complexity of the business environment is caused by activities of external and internal factors, which imposes the need for the turn in management focus.
Stanković Ljiljana, Đukić Suzana, Popović Ana   +2 more
doaj   +1 more source