Dynamic capabilities, Marketing Capability and Organizational Performance
BBR: Brazilian Business Review, 2017 The goal of the study is to investigate the influence of dynamic capabilities on organizational performance and the role of marketing capabilities as a mediator in this relationship in the context of private HEIs in Brazil.
Adriana Roseli Wünsch Takahashi +3 more
doaj +5 more sources
Investigating the Effect of Marketing Capabilities on Organizational Productivity with the Mediating Role of Brand Equity [PDF]
مدیریت بهره وری, 2022 Nowadays, competition in business has made paying attention to productivity, customer and brand satisfaction more and more important. Achieving higher performance is a goal that organizations take various steps to achieve.
Naser Seifollahi
doaj +1 more source
An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises
Estudios Gerenciales, 2022 This study analyses the marketing strategy implemented in SMEs. A case study is carried out with eight Colombian manufacturing companies with more than ten years of creation and more than fifty employees.
Mónica Franco-Ángel +1 more
doaj +1 more source
How does absorptive capacity influence the origin and evolution of dynamic capabilities [PDF]
, 2010 In this thesis, I deploy a qualitative case-study method to examine the influence of a firm’s absorptive capacity of external knowledge on the origin and evolution of dynamic capabilities.
Lawer, Christopher
core +7 more sources
Dynamic capabilities and marketing capabilities in Portugal [PDF]
Academia Revista Latinoamericana de Administración, 2017 Purpose The purpose of this paper is to offer an operationalization of an aggregate construct and a decisive contribution to building a dynamic capabilities theory with marketing implications. The authors investigate the influence of dynamic capabilities, specifically routine creation through embedding learning and knowledge, on marketing capabilities
Dias, Álvaro, Pereira, Renato
openaire +3 more sources
The impact of digital marketing and brand articulating capability for enhancing marketing capability
International Journal of Data and Network Science, 2023 Small and Medium Enterprises (SMEs) have a central role in the Indonesian economy. SMEs are a driver of the Indonesian economy and non-oil exports and have a significant role in absorbing labor. The SME sector in Indonesia generally has several obstacles, one of which is marketing constraints.
Abdul Razak Munir +3 more
openaire +2 more sources
The influence of relational capability and marketing capabilities on the export performance of emerging market firms [PDF]
International Marketing Review, 2017 PurposeDrawing on the resource-based view, the purpose of this paper is to focus on the influence of relational capability and marketing capabilities on export performance. The study also examines the interaction effects of relational capability on the marketing capabilities – export performance relationships.Design/methodology/approachA stratified ...
Pham, Thi Song Hanh +2 more
openaire +4 more sources
Vaccine market and production capabilities in the Americas [PDF]
Tropical Diseases, Travel Medicine and Vaccines, 2021 AbstractIn the Americas, The United States of America, Canada, Mexico, and Brazil are the top vaccine producers and the countries with the leading infrastructure for biological manufacturing. The North American countries have the most demanding legislation regulating and controlling these pharmaceuticals’ distribution and production.
Esteban Ortiz‐Prado +5 more
openaire +3 more sources
Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies [PDF]
مدیریت بازرگانی, 2016 According to Capabilities-based theory, Companies can achieve competitive advantage through capabilities such as marketing capability which resulted in the lead in identifying customer needs and understanding the factors influencing their behavior.
Mohammad Taleghani, Mehran Mahdi Zadeh
doaj +1 more source
Marketing Capabilities and Competitive Performance in the SMEs Context: A Bi-Theoretical Perspective
Journal of Small Business Strategy, 2023 Underpinned by the Resource-Based View (RBV) and Competence-Based View (CBV) of the firm, this study investigates how marketing capabilities relate to SME competitive performance in an emerging economy, Ghana.
S. Oduro, Enoch Mensah-Williams
semanticscholar +1 more source