Results 41 to 50 of about 4,019,814 (278)
International journal for marketing studies, 2023 This study aims to investigate the impact of e-marketing orientation and e-marketing capabilities on sustainable business performance through e-customer relationship management.
Bandar Khalaf Alharthey
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Analytics Capability in Marketing Education: A Practice-Informed Model [PDF]
Journal of Marketing Education, 2021 As marketing continues to be transformed by technology and the explosion of big data, academic research has identified a significant need for analytics skills in marketing education. However, it is unclear whether current curriculum approaches to marketing analytics equip students with the skills employers need and prepare them effectively for data ...
Simone Kurtzke, Justina Setkute
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International Journal of Entrepreneurial Behavior & Research, 2022 PurposeThe resource-based view (RBV) emphasises the importance of resources for firm performance. However, recent research argues that the focus on firm performance should also be based on inside-out (IO) and outside-in (OI) capabilities.
Huda Khan, F. Mavondo, N. Zahoor
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MODERN MARKETING, DETERMINANT CONCEPT IN THE REAPPRAISAL OF BUSINESS AND ORGANIZATIONAL PROFESSIONS AND OF TRAINING PROFESSIONALS IN THE NEW ECONOMY [PDF]
Management & Marketing, 2008 The content of marketing is countinously redefined and reflected in new concepts, therefore leading to the development of a new concept the modern marketing.
Valerica OLTEANU
doaj
Ekonomi dan Bisnis, 2022 Saat ini keterampilan kewirausahaan memiliki peran penting bagi UKM untuk meningkatkan kinerja pemasaran dan digunakan sebagai keunggulan kompetitif untuk meningkatkan persaingan bisnis.
Zakiyah Zahara
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Product-market planning capability and profitability
Industrial Marketing Management, 2020 We test the profit implication of product-market planning as a dynamic capability, from a contingency theory perspective. Among a sample of high-technology industrial organizations, we find that product-market planning capability is significantly and positively related to profits under marketing differentiation, but negative implications ensue for ...
Hughes, Paul +4 more
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Journal of Innovation & Knowledge, 2022 Entrepreneurial orientation (EO) is associated with superior performance, although the mechanisms through which EO translates into an advantageous market position are still poorly understood. Drawing on EO and resource-based theory (RBT) literature, this
María Leticia Santos-Vijande +4 more
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International Journal of Data and Network Science, 2022 The advent of digital marketing has replaced traditional marketing and shed a great impact on the global economic paradigm. Digital market helps to flourish the service sector by offering the customers desired products.
Muhammed Nuseir, G. E. El Refae
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Designing a model of effective marketing capabilities based on communication [PDF]
ارزش آفرینی در مدیریت کسب و کارThe purpose of the current research is to design a model of effective marketing capabilities based on communication (case study: National Drilling Company).
Yoones Banisaeed +3 more
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Syst.This study investigates the intersection of digital transformation, business resilience, and marketing capabilities, focusing on small businesses and startups.
H. Hokmabadi +2 more
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