Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance [PDF]
Journal of Emerging Trends in Marketing and Management, 2017 Business performance depends on many factors: economic context, market trends, competitive environment, customer behavior, managerial competences, marketing and selling capabilities.
Cruceru, Anca Francisca, Moise, Daniel
doaj
Analytics Capability in Marketing Education: A Practice-Informed Model [PDF]
Journal of Marketing Education, 2021 As marketing continues to be transformed by technology and the explosion of big data, academic research has identified a significant need for analytics skills in marketing education. However, it is unclear whether current curriculum approaches to marketing analytics equip students with the skills employers need and prepare them effectively for data ...
Simone Kurtzke, Justina Setkute
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Entrepreneurial orientation and the threat of imitation: the influence of upstream and downstream capabilities [PDF]
, 2013 This paper uncovers the complexity between Entrepreneurial Orientation (EO) and performance. The paper explores the effect of the threat of imitation, which is a key external factor to explain competitive dynamics, and hence highlights effectiveness of ...
Canales, J.I. +2 more
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Product-market planning capability and profitability
Industrial Marketing Management, 2020 We test the profit implication of product-market planning as a dynamic capability, from a contingency theory perspective. Among a sample of high-technology industrial organizations, we find that product-market planning capability is significantly and positively related to profits under marketing differentiation, but negative implications ensue for ...
Hughes, Paul +4 more
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MODERN MARKETING, DETERMINANT CONCEPT IN THE REAPPRAISAL OF BUSINESS AND ORGANIZATIONAL PROFESSIONS AND OF TRAINING PROFESSIONALS IN THE NEW ECONOMY [PDF]
Management & Marketing, 2008 The content of marketing is countinously redefined and reflected in new concepts, therefore leading to the development of a new concept the modern marketing.
Valerica OLTEANU
doaj
Ekonomi dan Bisnis, 2022 Saat ini keterampilan kewirausahaan memiliki peran penting bagi UKM untuk meningkatkan kinerja pemasaran dan digunakan sebagai keunggulan kompetitif untuk meningkatkan persaingan bisnis.
Zakiyah Zahara
doaj +1 more source
Impact of Institutional Support on Export Performance
Economies, 2021 This paper examines institutional support (financial and marketing support) on export-oriented firms’ performance or so-called born globals. We develop a model to address how financial and marketing support can help young entrepreneurial firms to ...
Mário Nuno Mata +3 more
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Designing a model of effective marketing capabilities based on communication [PDF]
ارزش آفرینی در مدیریت کسب و کارThe purpose of the current research is to design a model of effective marketing capabilities based on communication (case study: National Drilling Company).
Yoones Banisaeed +3 more
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The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector [PDF]
, 2021 The aim of the study was to examine the impact of digital marketing capabilities on organizational ambidexterity by focusing on the Information Technology Sector in UAE.
Tariq, Emad +3 more
core +1 more source
Investigating the Effect of Entrepreneurial Orientation and Marketing Orientation on the Effectiveness of Marketing through Marketing Capabilities in Small and Medium-Sized Enterprises [PDF]
کاوشهای مدیریت بازرگانی, 2020 Nowadays, different businesses have to take various marketing strategies in order to get access to customers. Accordingly, evaluating the effectiveness of marketing activities has gained an utmost importance to ensure that the adapted measures are ...
Zahra Mohammadi +2 more
doaj +1 more source