Results 21 to 30 of about 32,500 (301)
An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises
Estudios Gerenciales, 2022 This study analyses the marketing strategy implemented in SMEs. A case study is carried out with eight Colombian manufacturing companies with more than ten years of creation and more than fifty employees.
Mónica Franco-Ángel +1 more
doaj +1 more source
Narrowing the Marketing Capabilities Gap
Journal of Intelligence Studies in Business, 2023 Purpose: In marketing discipline, there is considerable interest in understanding the relationship between diverse approaches of Market Knowledge Learning and Organizational Performance, and recently, how analytics and emerging revolutionary ...
ALAMIR LOURO
doaj +1 more source
The impact of digital marketing and brand articulating capability for enhancing marketing capability
International Journal of Data and Network Science, 2023 Small and Medium Enterprises (SMEs) have a central role in the Indonesian economy. SMEs are a driver of the Indonesian economy and non-oil exports and have a significant role in absorbing labor. The SME sector in Indonesia generally has several obstacles, one of which is marketing constraints.
Abdul Razak Munir +3 more
openaire +2 more sources
The influence of relational capability and marketing capabilities on the export performance of emerging market firms [PDF]
International Marketing Review, 2017 PurposeDrawing on the resource-based view, the purpose of this paper is to focus on the influence of relational capability and marketing capabilities on export performance. The study also examines the interaction effects of relational capability on the marketing capabilities – export performance relationships.Design/methodology/approachA stratified ...
Pham, Thi Song Hanh +2 more
openaire +4 more sources
Vaccine market and production capabilities in the Americas [PDF]
Tropical Diseases, Travel Medicine and Vaccines, 2021 AbstractIn the Americas, The United States of America, Canada, Mexico, and Brazil are the top vaccine producers and the countries with the leading infrastructure for biological manufacturing. The North American countries have the most demanding legislation regulating and controlling these pharmaceuticals’ distribution and production.
Esteban Ortiz‐Prado +5 more
openaire +3 more sources
Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies [PDF]
مدیریت بازرگانی, 2016 According to Capabilities-based theory, Companies can achieve competitive advantage through capabilities such as marketing capability which resulted in the lead in identifying customer needs and understanding the factors influencing their behavior.
Mohammad Taleghani, Mehran Mahdi Zadeh
doaj +1 more source
Cogent Business & Management, 2023 The use of digital resources through digital marketing is an option to be able to reach customers, build interactions with customers in real time and finally achieve customer satisfaction.
Zakiyah Zahara +3 more
doaj +1 more source
The Marketing Capability Premium
The Review of Asset Pricing Studies, 2022 Abstract Marketing capability refers to a firm’s ability to optimally deploy and integrate different marketing inputs to achieve high sales at low cost. This paper examines whether the value of marketing capability is incorporated into stock returns.
Tze Chuan (Chewie) Ang +3 more
openaire +1 more source
Explaining the Relationship between Marketing Capabilities and Business Financial Performance [PDF]
مدیریت بازرگانی, 2017 One of the main concerns of business executives is the investment in developing organizational capabilities that have a significant impact on improving business competitiveness and performance.
Zohreh Dehdashti Shahrokh +2 more
doaj +1 more source
Dynamic capabilities: the missing link in CRM investments [PDF]
, 2009 The purpose of this paper is to illustrate the practical application of dynamic capabilities theory to improve investment decisions in customer relationship management (CRM).
Maklan, Stan +3 more
core +1 more source