Results 21 to 30 of about 4,019,814 (278)

The Marketing Capability Premium

The Review of Asset Pricing Studies, 2022
Abstract Marketing capability refers to a firm’s ability to optimally deploy and integrate different marketing inputs to achieve high sales at low cost. This paper examines whether the value of marketing capability is incorporated into stock returns.
Tze Chuan (Chewie) Ang, Tarun Chordia, Vivian Van-Anh Mai, Harminder Singh   +3 more
openaire   +1 more source

The value relevance of digital marketing capabilities to firm performance

Journal of the Academy of Marketing Science, 2022
Digital transformation of the marketing organization forces firms to develop new digital marketing capabilities (DMCs) to remain competitive. However, despite considerable academic and managerial interest, the value relevance of DMCs beyond the value ...
Christian Homburg, Dominik M. Wielgos
semanticscholar   +1 more source

Influence of Organizational Culture on Construction Firms’ Performance: The Mediating Roles of Innovation and Marketing Capabilities

Buildings, 2023
Local Ghanaian construction firms have been accused of underperformance due to inadequate resources and capabilities, lack of market information, poor managerial skills, and other external factors.
Abdul Manaan Osman, Yisheng Liu, Zhaojing Wang   +2 more
semanticscholar   +1 more source

Explaining the Relationship between Marketing Capabilities and Business Financial Performance [PDF]

‫مدیریت بازرگانی, 2017
One of the main concerns of business executives is the investment in developing organizational capabilities that have a significant impact on improving business competitiveness and performance.
Zohreh Dehdashti Shahrokh, Mohammad Nategh, Razieh Ehsani   +2 more
doaj   +1 more source

The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector

International Journal of Data and Network Science, 2022
The aim of the study was to examine the impact of digital marketing capabilities on organizational ambidexterity by focusing on the Information Technology Sector in UAE.
Emad Tariq, M. Alshurideh, Iman A. Akour, S. Al-Hawary   +3 more
semanticscholar   +1 more source

Dynamic capabilities: the missing link in CRM investments [PDF]

, 2009
The purpose of this paper is to illustrate the practical application of dynamic capabilities theory to improve investment decisions in customer relationship management (CRM).
Maklan, Stan, Stan Maklan, Simon Knox, Knox, Simon   +3 more
core   +1 more source

Marketing Capabilities of Early Internationalising Firms

Management, 2022
Research Question: The topic of this study is marketing capabilities of early internationalising firms from Serbia. Motivation: As marketing perspective was found to be important for understanding the early internationalisation phenomenon, the aim of ...
Sanja Mitić, Branko Rakita
doaj   +1 more source

Dynamic marketing capabilities in customer service on social networking sites

, 2022
Objectives The article’s purpose is to identify and present the marketing practices and routines implemented on social networking sites aimed at increasing the level of customer service quality.
Sara Narimanfar, Olgierd Witczak
core   +1 more source

Organizational Learning and Marketing Capability Development in Charity Retailing Sector [PDF]

, 2011
Ko, W.W., Liu, Chih-Yao Gordon
core   +9 more sources

Corporate social responsibility and its role in the impact of marketing tools on strategic marketing [PDF]

Journal of Project Management
This paper aims to examine the role of CSR in the impact of two marketing tools (social media and CRM) on two dimensions of strategic marketing (innovation orientation and marketing capabilities).
Ahmad Saleh Altwaijri
doaj   +1 more source