Dynamic marketing capabilities in customer service on social networking sites
, 2022 Objectives The article’s purpose is to identify and present the marketing practices and routines implemented on social networking sites aimed at increasing the level of customer service quality.
Sara Narimanfar, Olgierd Witczak
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Marketing Capabilities of Early Internationalising Firms
Management, 2022 Research Question: The topic of this study is marketing capabilities of early internationalising firms from Serbia. Motivation: As marketing perspective was found to be important for understanding the early internationalisation phenomenon, the aim of ...
Sanja Mitić, Branko Rakita
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Strategic planning of human resources as an entrance to enhance marketing capabilities: A case study of King Abdullah II Center for Design and Development (KADDB) [PDF]
Problems and Perspectives in Management, 2023 The study aims to identify the impact of strategic planning of human resources in enhancing marketing capabilities at the King Abdullah II Center for Design and Development (KADDB).
Mohammad Mansour Abu-Jalil +2 more
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Corporate social responsibility and its role in the impact of marketing tools on strategic marketing [PDF]
Journal of Project ManagementThis paper aims to examine the role of CSR in the impact of two marketing tools (social media and CRM) on two dimensions of strategic marketing (innovation orientation and marketing capabilities).
Ahmad Saleh Altwaijri
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Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces
SAGE Open, 2022 Small businesses are vital in developing countries. Usually, the marketplaces in the most impoverished areas are subsistence marketplaces, and small businesses are frequently created as the only form of subsistence for the entrepreneur and their family ...
Carlos M. Jardon, Xavier Martinez-Cobas
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Determinants of SMEs’ product innovation performance in Malaysia: an extended model
Cogent Business & Management, 2022 This paper analyzes the organizational capabilities associated with new product development of SMEs in manufacturing companies with indicators such as administrative capabilities, functional capabilities (R&D, manufacturing, and marketing), and ...
Maha Mohammed Yusr +4 more
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Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power [PDF]
, 2016 This study extends original insights of resource-advantage theory (Hunt & Morgan, 1995) to a specific analysis of the moderators of the capabilities–performance relationship such as market orientation, marketing strategy and organisational power.
Cacciolatti, Luca +3 more
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The impact of marketing change capabilities on marketing strategic change [PDF]
Decision Science LettersThis study aimed at investigating the impact of marketing change capabilities on marketing strategic change collecting data using a questionnaire from a sample consisting of executives and managers in manufacturing firms. Performing data analysis by
Abdulaziz Saleh Alrajhi
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Business: Theory and Practice, 2020 The importance of marketing capabilities continues to grow yet research remains concentrated in developed markets. Although several researchers provide evidence of the influence of marketing capabilities on market performance, very little of similar ...
More Chinakidzwa, Maxwell Phiri
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COMPLEMENTARITY OF INFORMATION TECHNOLOGY AND MARKETING CAPABILITIES [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015 This paper study the relation between information technology and marketing capabilities. The interface between marketing and information technology forms the subject of numerous empirical and conceptual research.
RAUL ALEXANDRU HUȚU
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