Strategic planning of human resources as an entrance to enhance marketing capabilities: A case study of King Abdullah II Center for Design and Development (KADDB) [PDF]
Problems and Perspectives in Management, 2023 The study aims to identify the impact of strategic planning of human resources in enhancing marketing capabilities at the King Abdullah II Center for Design and Development (KADDB).
Mohammad Mansour Abu-Jalil +2 more
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International Marketing Review, 2023 PurposeForeign markets possess different characteristics to domestic ones; this means that dynamic marketing capabilities (DMCs) should be adjusted. This paper aims to understand how these DMCs enable firms to achieve greater legitimacy in international ...
Lourdes Rivero-Gutiérrez +3 more
semanticscholar +1 more source
Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power [PDF]
, 2016 This study extends original insights of resource-advantage theory (Hunt & Morgan, 1995) to a specific analysis of the moderators of the capabilities–performance relationship such as market orientation, marketing strategy and organisational power.
Cacciolatti, Luca +3 more
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Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces
SAGE Open, 2022 Small businesses are vital in developing countries. Usually, the marketplaces in the most impoverished areas are subsistence marketplaces, and small businesses are frequently created as the only form of subsistence for the entrepreneur and their family ...
Carlos M. Jardon, Xavier Martinez-Cobas
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The impact of marketing change capabilities on marketing strategic change [PDF]
Decision Science LettersThis study aimed at investigating the impact of marketing change capabilities on marketing strategic change collecting data using a questionnaire from a sample consisting of executives and managers in manufacturing firms. Performing data analysis by
Abdulaziz Saleh Alrajhi
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Determinants of SMEs’ product innovation performance in Malaysia: an extended model
Cogent Business & Management, 2022 This paper analyzes the organizational capabilities associated with new product development of SMEs in manufacturing companies with indicators such as administrative capabilities, functional capabilities (R&D, manufacturing, and marketing), and ...
Maha Mohammed Yusr +4 more
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Business: Theory and Practice, 2020 The importance of marketing capabilities continues to grow yet research remains concentrated in developed markets. Although several researchers provide evidence of the influence of marketing capabilities on market performance, very little of similar ...
More Chinakidzwa, Maxwell Phiri
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COMPLEMENTARITY OF INFORMATION TECHNOLOGY AND MARKETING CAPABILITIES [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015 This paper study the relation between information technology and marketing capabilities. The interface between marketing and information technology forms the subject of numerous empirical and conceptual research.
RAUL ALEXANDRU HUȚU
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Entrepreneurial orientation and the threat of imitation: the influence of upstream and downstream capabilities [PDF]
, 2013 This paper uncovers the complexity between Entrepreneurial Orientation (EO) and performance. The paper explores the effect of the threat of imitation, which is a key external factor to explain competitive dynamics, and hence highlights effectiveness of ...
Canales, J.I. +2 more
core +1 more source
Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance [PDF]
Journal of Emerging Trends in Marketing and Management, 2017 Business performance depends on many factors: economic context, market trends, competitive environment, customer behavior, managerial competences, marketing and selling capabilities.
Cruceru, Anca Francisca, Moise, Daniel
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