Results 51 to 60 of about 4,019,814 (278)

Adaptive marketing capabilities, market orientation, and international performance: the moderation effect of competitive intensity

The journal of business & industrial marketing, 2022
Purpose It is well established in marketing literature that international performance is positively affected by marketing capabilities, whether static or dynamic.
Caroline Reimann, Fernando Manuel Pereira de Oliveira Carvalho, M. Duarte   +2 more
semanticscholar   +1 more source

Impact of Institutional Support on Export Performance

Economies, 2021
This paper examines institutional support (financial and marketing support) on export-oriented firms’ performance or so-called born globals. We develop a model to address how financial and marketing support can help young entrepreneurial firms to ...
Mário Nuno Mata, Mohammad Falahat, Anabela Batista Correia, João Xavier Rita   +3 more
doaj   +1 more source

The relationship between marketing capabilities and financial performance: the moderating role of customer relationship management in Jordanian SMES

Cogent Business & Management
This research study addresses the complex interaction in between advertising and marketing capabilities, financial performance, and the moderating impact of consumer relationship management (CRM) in Jordanian small and medium enterprises (SMEs) in the ...
Hamzeh Alhawamdeh, Mahmoud Abdel Muhsen Irsheid Alafeef, Mohammad Abdel Mohsen Al-Afeef, B. Alkhawaldeh, Maher Nawasra, H. Al-Rawashdeh, Omar Zraqat, L. Hussien, Ghaith N. Al-Eitan   +8 more
semanticscholar   +1 more source

Change or perish: Examining the role of human capital and dynamic marketing capabilities in the hospitality sector

, 2021
Many researchers have endeavored to explain which factors contribute to sustainable competitive advantage. Toward this end, this study contributes to the marketing and hospitality management literature by providing empirical evidence on how human capital,
Tamer H. Elsharnouby, S. Elbanna
semanticscholar   +1 more source

Eyes open and hands on: market knowledge and marketing capabilities in export markets

International Marketing Review, 2022
PurposeDrawing on the knowledge-based view of the firm (KBV) and Dynamic Marketing Capabilities (DMC), this paper examines the role of key internationalization knowledge absorption processes as learning strategies, namely market exploitation and market ...
M. Hoque, M. Ahammad, N. Tzokas, S. Tarba, P. Nath   +4 more
semanticscholar   +1 more source

Strategic Orientation and Marketing Capabilities [PDF]

مطالعات مدیریت راهبردی, 2013
The purpose of this study is to investigate the influence of strategic orientation on the marketing capabilities in the organization. The nature of research method is survey-applied. For data gathering, the managers of Mellat bank in Mashhad were subject
Fariborz Rahimnia, Azar Kaffashpoor, malihe pourreza   +2 more
doaj  

How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis

BBR: Brazilian Business Review, 2019
A theoretical model is proposed to test the relationship between Customer Analytics Capabilities and Market Orientation with Organizational Performance, encompassing Marketing Capabilities as a mediator mechanism moderated by Environmental Dynamism.
Alamir Costa Louro, Marcelo Moll Brandão, Jurij Jakli\u010D, Arthur Sarcinelli   +3 more
doaj   +1 more source

Investigating the Effect of Entrepreneurial Orientation and Marketing Orientation on the Effectiveness of Marketing through Marketing Capabilities in Small and Medium-Sized Enterprises [PDF]

کاوش‌های مدیریت بازرگانی, 2020
Nowadays, different businesses have to take various marketing strategies in order to get access to customers. Accordingly, evaluating the effectiveness of marketing activities has gained an utmost importance to ensure that the adapted measures are ...
Zahra Mohammadi, Majid Esmaeilpour, Fakhreieh Hamidianpure   +2 more
doaj   +1 more source

Identification of a Shiga toxin A‐derived peptide internalized into Gb3 receptor‐bearing cells via interaction with the Shiga toxin B subunit

FEBS Letters, EarlyView.
The process of internalization of the Shiga toxin A subunit via formation of a complex with the Shiga toxin B subunit, which specifically binds to the Gb3 receptor. The peptide is designed to act as a carrier of drugs into cancer cells. Here, we explored the potential of peptides derived from the catalytic A subunit of Shiga toxin (STxA) to be drug ...
Giulia Opassi, João C. Encarnação, Valeria Napolitano, Grzegorz Dubin, Grzegorz Popowicz, Karl Andersson, U. Helena Danielson   +6 more
wiley   +1 more source

ADP‐ribosylation: An emerging regulator of the epigenome

Molecular Oncology, EarlyView.
ADP‐ribosylation has emerged as a dynamic epigenetic signaling mechanism that modifies histones and chromatin‐associated proteins. Through coordinated PARylation and MARylation, it integrates with other histone modifications to regulate chromatin structure, transcription factor activity, and gene expression, influencing genome function and disease ...
Cristel V. Camacho, Chenqian Liu, W. Lee Kraus   +2 more
wiley   +1 more source