Results 51 to 60 of about 32,500 (301)

A Cross-National Investigation into the Marketing Department's Influence within the Firm: Toward Initial Empirical Generalizations [PDF]

, 2011
This study of the influence of the marketing department (MD), as well as its relationship with firm performance, includes seven industrialized countries and aims to generalize the conceptual model presented by Verhoef and Leeflang (2009).
Peter S.H. Leeflang, Amir Grinstein, Morrison, P., Saunders, John, Verhoef, Peter C, Verhoef, P.C., Baker, William, Baker, W, Reiner, Jochen, John Saunders, Saunders, J., Gustafson, A., Verhoef, Peter C., Peter C. Verhoef, Jochen Reiner, Morrison, Pamela, Baker, B., Morisson, Pamela, Leeflang, PSH, Gustafsson, A., Leeflang, Peter, Leeflang, Peter S.H., Gustafsson, Anders, Grinstein, A., Grinstein, A, Verhoef, Peter, Saunders, J, Leeflang, P.S.H., Morrison, P, Natter, M., Pamela Morrison, Verhoef, P.C.; id_orcid, William Baker, Natter, M, Gustafsson, Anders,, Verhoef, PC, Gustafsson, A, Leeflang, Peter S H, Grinstein, Amir, Natter, Martin, Reiner, J, Martin Natter, Natter, Martin; https://orcid.org/, Anders Gustafsson, Reiner, J.   +44 more
core   +1 more source

How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis

BBR: Brazilian Business Review, 2019
A theoretical model is proposed to test the relationship between Customer Analytics Capabilities and Market Orientation with Organizational Performance, encompassing Marketing Capabilities as a mediator mechanism moderated by Environmental Dynamism.
Alamir Costa Louro, Marcelo Moll Brandão, Jurij Jakli\u010D, Arthur Sarcinelli   +3 more
doaj   +1 more source

Pathways and pitfalls: a qualitative study of student experiences in biomedical science education

FEBS Open Bio, EarlyView.
Biomedical science students from underrepresented backgrounds face barriers including financial strain, disrupted laboratory access and cultural exclusion. Peer networks provide vital support when institutional systems are difficult to navigate. To create inclusive learning environments and achieve academic success, educators should blend active, hands‐
Olivia J. Russell, Cassy Ross, Panagiota S. Filippou, Bruno Silvester Lopes, Dominic Gilchrist, Paul Dean, Kamar Ameen‐Ali, Tora K. Smulders‐Srinivasan, Ahmad A. Khundakar   +8 more
wiley   +1 more source

Strategic Orientation and Marketing Capabilities [PDF]

مطالعات مدیریت راهبردی, 2013
The purpose of this study is to investigate the influence of strategic orientation on the marketing capabilities in the organization. The nature of research method is survey-applied. For data gathering, the managers of Mellat bank in Mashhad were subject
Fariborz Rahimnia, Azar Kaffashpoor, malihe pourreza   +2 more
doaj  

Innate Immune Reprogramming Mediated by Endogenous Retroelement Dysregulation Drives Multiple Sclerosis Progression

Annals of Clinical and Translational Neurology, EarlyView.
Epigenetic reprogramming in hematopoietic stem and progenitor cells (HSPCs) and downstream myeloid cells, mediated by H3.3 downregulation and endogenous retroelement (ERE) overexpression, contributes to the progression of multiple sclerosis (MS). ABSTRACT Background Skewed myelopoiesis in the bone marrow has been identified as a key driver of multiple ...
Li‐Mei Xiao, Qiu‐Ping Zhao, Run‐Yun Li, Wei Chen, Huan‐Huan Song, Wan‐Jin Chen, Ying Fu   +6 more
wiley   +1 more source

Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses [PDF]

‫مدیریت بازرگانی, 2018
The purpose of this study is to investigate the impact of entrepreneurial marketing on marketing capabilities and market performance of business-driven businesses. The present study is a descriptive-correlational study in terms of head, functional and in
Yaser Seif, Mohamdreza Mohamadzamani, Yaser Shojae, Reza Moghadam   +3 more
doaj   +1 more source

DETERMINING FACTORS FOR MARKETING SUCCESS IN ENDEK AND EMBROIDERED TEXTILE INDUSTRY THROUGH THE INTEGRATION OF ENTREPRENEURSHIP ORIENTATION AND CUSTOMER RELATIONSHIP MARKETING IN MARKETING CAPABILITIES

Review of Management and Entrepreneurship, 2019
The research on the integration of entrepreneurial orientation and customer relationship marketing in building and strengthening marketing capabilities to achieve marketing success in the endek and embroidered woven fabric handicraft industry in ...
I Gede Rihayana, Putu Pradiva Putra Salain, Nyoman Resa Adhika   +2 more
doaj   +1 more source

Carboxylic‐Acid Functionalized Multiwalled Carbon Nanotube‐Alkane‐Based Resistive Temperature Sensor for Cold Chain Applications

Advanced Engineering Materials, EarlyView.
This study presents a reversible temperature sensor with high switching ratio, ∼103. The device is fabricated using PET‐ITO and carbon nanotube dispersions in alkane. Considering its application in cold chain logistics, a proof‐of‐concept with LED is showcased. Thus, a temperature drop below the threshold temperature (crystallization temperature of the
Sunil Kumar Behera, Philippe Marrec, A. Jorge Parola, Madalena Dionísio, Hugo Águas, Andreia F. M. Santos, Hamed Pourkheirollah, Donald Lupo, César A. T. Laia   +8 more
wiley   +1 more source

Innovative Processing of Compacted Waste Aluminum Alloy Powders via Controlled Remelting and Solidification

Advanced Engineering Materials, EarlyView.
This study demonstrates an efficient recycling route for out‐of‐spec AlSi10Mg atomized powders through compaction and arc remelting followed by suction casting. By correlating compaction load, cooling rate, and resulting microstructure, we show that intermediate pressures (50–80 kN) and rapid cooling refine dendrites, reduce porosity, and enhance ...
Mila Christy de Oliveira, Marcella Gaute Cavalcante Xavier, Abdoul‐Aziz Bogno, Piter Gargarella, José Eduardo Spinelli   +4 more
wiley   +1 more source

Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities

, 2013
While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance.
Sok, Phyra, O’Cass, Aron, Sok, Keo Mony   +2 more
core   +1 more source