Results 71 to 80 of about 4,019,814 (278)

Leveraging Marketing Dexterity for Sustainable Competitive Advantage: Examining the Mediating Role of Innovation Capabilities and the Moderating Impact of Organizational Agility in Egypt’s Food & Beverage Sect [PDF]

Mağallaẗ Rāyaẗ Al-Dawliyyaẗ Lil ʿulūm Al-Tiğāriyyaẗ
This study explores how marketing dexterity, innovation capabilities, and organizational agility contribute to achieving sustainable competitive advantage (SCA).Using data from 346 senior decision-makers in Egypt’s food and beverage sector, the research ...
د. مي شوقي جمال الدين, أ. د صلاح الدين إسماعيل صلاح الدين, د. عمرو أحمد احمد نور الدين, د. محمد صبحي أحمد أبو الدهب   +3 more
doaj   +1 more source

The impact of dynamic marketing capabilities on startup performance: A case of business incubators in Jordan

Innovative Marketing
Dynamic marketing capabilities provide startups with the platform and market knowledge that entitle them to achieve their goals and survive the competition.
Hamza Salim Khraim
semanticscholar   +1 more source

Current Status and Challenges in Data Collection for Aerospace Coatings Deposited by Plasma Spraying

Advanced Engineering Materials, EarlyView.
An innovative approach has been integrated into the GRENAT project to optimize plasma spraying and coating performance. Raw materials are accelerated and melted in the plasma generated by torches, creating coatings. Monitoring sensors collect process data which are combined with ex situ characterization data.
Lila Randriamananjara, Vincent Rat, Quentin Dubreuil, Patrice Valorge, Simon Goutier, Alain Denoirjean, Olivier Messe, Céline Ruelle, Jean‐Philippe Poli   +8 more
wiley   +1 more source

Marketing capability and export performance: The moderating effect of export performance

South African Journal of Business Management, 2013
As global competition around the world continues to intensify, firms are seeking strategies that will increase export performance. The purpose of this study is to examine the moderating effect of export involvement on the relationships among marketing ...
A. Al-Aali, J-S. Lim, T. Khan, M. Khurshid   +3 more
doaj   +1 more source

The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

, 2021
The present investigation aims study the sustainability of the business model of the Portuguese SMEs operating in the B2B International market analyzing the influence of dynamic marketing capabilities and adaptive marketing capabilities in their ...
C. Reimann, Fernando Carvalho, M. Duarte
semanticscholar   +1 more source

Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities

, 2013
While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance.
Sok, Phyra, O’Cass, Aron, Sok, Keo Mony   +2 more
core   +1 more source

OntOMat: Toward Ontology‐Based Product and Process Design Engineering and Optimization Solutions Fueling Circular Value Chains

Advanced Engineering Materials, EarlyView.
The OntOMat ontology establishes a structured framework for polymer matrix fiber reinforced composite materials, integrating manufacturing processes, characterization methods, and multiscale design through the VDI/VDE 3682 formalized process description standard.
Nicolas Christ, Jörg Hohe, Martin Kördel, Michael Giese, Niklas Toffert, Christian Seidel, Olaf Rehme, Patrik Schneider, Oliver Focke, Elie Abi Aoun, Claas Falldorf, Beñat Gutierrez, Alexandra Kühn, Sven Torstrick-von der Lieth, Christoph Herden, Erik Johannsen, Jan‐Uwe R. Schmidt, Felix Winkelmann, Andreas Schott, Daniel Schott   +19 more
wiley   +1 more source

Short-form Video Content (SVC) Engagement and Marketing Capabilities

Asian Journal of Business and Accounting, 2022
Manuscript type: Research paper Research aims: This study aims to investigate the role of short-form video content (SVC) in the association between marketing capabilities, influencers, and business brand engagement performance.
Darlin Apasrawirote, Kritcha Yawised, Maneerut Chatrangsan, P. Muneesawang   +3 more
semanticscholar   +1 more source

Matching Mechanism between Technological Capabilities and Marketing Capabilities [PDF]

Proceedings of the 2015 International Conference on Industrial Technology and Management Science, 2015
Both technological capabilities and marketing capabilities are positively related to firm performance. This paper aims to reveal the matching mechanism between technological capabilities and marketing capabilities. We analyze the matching relationship between technological capabilities and marketing capabilities and construct the evaluation index ...
P.B. Gao, S.B.O Hao
openaire   +1 more source

Semantic Modeling in Materials Science and Engineering With Platform MaterialDigital Core Ontology 3.0

Advanced Engineering Materials, EarlyView.
The community‐driven Platform MaterialDigital Core Ontology (PMDco) 3.0 is introduced as a Basic Formal Ontology‐aligned semantic backbone for the processing–structure–properties paradigm in Materials Science and Engineering. Modular engineering, automated releases, and validation workflows are highlighted and key semantic patterns for materials ...
Markus Schilling, Philipp von Hartrott, Jörg Waitelonis, Thomas Hanke, Henk Birkholz, Hossein Beygi Nasrabadi, Khashayar Razghandi, Kamilla Zaripova, Felix Thonagel, Fabian Neuhaus, Martin Glauer, Lars Vogt, Harald Sack, Lutz Mädler, Bernd Bayerlein, Chris Eberl   +15 more
wiley   +1 more source