Results 11 to 20 of about 416,109 (306)

How marketing capabilities and current performance drive strategic intentions in international markets [PDF]

Industrial Marketing Management, 2017
Drawing from two strategic views of the firm—the capability-based view and performance-feedback theory—this study examines the role of both marketing capabilities and current market performance as potential influencers of two key aspects of the intended ...
Kaleka, A, Morgan, NA
core   +2 more sources

International new ventures as "small multinationals": The importance of marketing capabilities [PDF]

Journal of World Business, 2012
This paper explores how marketing capabilities contribute to the international expansion of international new ventures, and influence their choice of entry mode.
Aaby, Andersen, Anderson, Anderson, Andreu Blesa, Armstrong, Aspelund, Autio, Autio, Barney, Baucus, Bharadwaj, Biggadike, Birley, Bollen, Bolton, Bromwich, Brouthers, Brouthers, Brouthers, Brouthers, Burgel, Cadogan, Canabal, Cao, Carpenter, Caves, Cavusgil, Cavusgil, Chang, Churchill, Couper, Coviello, Coviello, Day, Day, Day, De Clercq, Deeds, Diamantopoulos, Dunning, Dunning, Eriksson, Erramilli, Fahy, Fernhaber, Fornell, Gibbert, Gleason, Greiner, Gummesson, Hashai, Hitt, Hooley, Howell, Hult, Jantunen, Jantunen, Jarvis, Johanson, Johanson, Johanson, Johnson, Jolly, Jones, Jones, Jöreskog, Katsikeas, Katsikeas, Kleinbaum, Knight, Knight, Kogut, Kotabe, Kuivalainen, Laanti, Larréché, Larson, Leiblein, Leonidou, Li, Lippman, Lounsbury, Lumpkin, Luo, MacCallum, Madhok, Madhok, Madsen, Madsen, Madsen, Maria Ripollés, McAuley, McDougall, McDougall, McDougall, Milanov, Miller, Moen, Morgan, Morgan, Morschett, Nakos, Nelson, Newbert, Nonaka, Oviatt, Oviatt, O’Driscoll, Pan, Peng, Peteraf, Pla-Barber, Prashantham, Ramachandran, Ramaswami, Reinartz, Reinartz, Robinson, Ryals, Sapienza, Sarkar, Shan, Sharma, Sharma, Shoham, Sichtmann, Slater, Styles, Sudman, Tedesco, Teece, Venkatraman, Vorhies, Vorhies, Wagner, Weerawardena, Weerawardena, Wei, Werner, Wernerfelt, Yip, Yip, Young, Zacharakis, Zahra, Zahra, Zahra, Zheng, Zou   +149 more
core   +4 more sources

Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities

International Marketing Review, 2023
Purpose – This study aims to conduct a thorough literature review to map current studies on international marketing capabilities (IMCs) applying dynamic capabilities view (DCV). The aim of this study is to increase the chances for more conceptual and terminological rigor in future research in this particular research area. Design/methodology/approach –
Pfajfar, Gregor, Mitręga, Maciej, Shoham, Aviv   +2 more
openaire   +3 more sources

Marketing Capabilities in International Marketing [PDF]

Journal of International Marketing, 2018
There has been a significant increase in scholarly research focusing on marketing capabilities as an important aspect of marketing theory–based explanations of firm performance. This growing research interest in marketing capabilities has also been reflected in the international marketing literature. However, it is unclear whether and how thinking and
Neil A. Morgan, Hui Feng, Kimberly A. Whitler   +2 more
openaire   +1 more source

Internet marketing capabilities and international market growth [PDF]

International Business Review, 2016
The Internet has been shown to facilitate elements of internationalisation such as information accumulation and network opportunities. However, there is limited understanding of how the Internet combined with marketing capabilities drives international market growth.
Mathews, Shane, Bianchi, Constanza, Perks, Keith, Healy, Marilyn, Wickramasekera, Rumintha   +4 more
openaire   +2 more sources

Foreign market entry knowledge and international performance: The mediating role of international market selection and network capability

Journal of World Business, 2022
We acknowledge financial support from the Royal Society of New Zealand Marsden Research Grant (13-UOO-065 ) and the Agencia Estatal de Investigación (PID2019-105198GB-I00/AEI/10.13039/501100011033 ). Wensong Bai acknowledges financial support from the National Natural Science Foundation of China (72032008；71772165), and the Major Research Project of ...
Martín Martín, Oscar, Chetty, Sylvie, Bai, Wensong   +2 more
openaire   +4 more sources

A study on trade frictions of China’s new energy auto in international marketing and the countermeasures [PDF]

E3S Web of Conferences, 2021
Manifestations of China’s new energy auto trade frictions are analyzed in this paper. The influence and causes of China’s new energy auto trade frictions are explored. It included individualism versus collectivism, long-term orientation versus short-term
Zhao Lingzhi
doaj   +1 more source

DOES MARKETING STRATEGY AND MARKETING CAPABILITY MATTER FOR MARKETING PERFORMANCE FIBA EVENT IN INDONESIA? [PDF]

Eurasia: Economics & Business, 2023
This study aims to analyze the effect of marketing strategy and marketing capability on marketing performance at the FIBA Basketball international event in Indonesia. The RBV theory explains that good use of resources will increase value.
Dewi N., Maulana A., Thamrin K.M.H.
doaj  

How can companies boost legitimacy in international markets? A dynamic marketing capabilities approach

International Marketing Review, 2023
PurposeForeign markets possess different characteristics to domestic ones; this means that dynamic marketing capabilities (DMCs) should be adjusted. This paper aims to understand how these DMCs enable firms to achieve greater legitimacy in international markets.Design/methodology/approachThis research uses a qualitative approach based on in-depth ...
Lourdes Rivero-Gutierrez, Pablo Cabanelas, Francisco Diez-Martin, Alicia Blanco-Gonzalez   +3 more
openaire   +1 more source

Riding Digital Transformation in International Context: The Agile Marketing Capability [PDF]

Academy of Management Proceedings, 2019
This study seeks to identify key theoretical dimensions of the Agile Marketing Capability and provide empirical guidelines needed to facilitate its implementation.
Moi, Ludovica, Cabiddu, Francesca
openaire   +1 more source