Results 261 to 270 of about 416,109 (306)

Building dynamic capabilities for international marketing knowledge management

International Marketing Review, 2021
PurposeBy using the lens of knowledge-based view (KBV) and focusing on individual loci of knowledge, the present study addresses whether marketing knowledge management (MKM) is rooted in individual dynamic capabilities (DCs) and consequently whether it has a close relationship with the three main DCs, namely, the ability to solve a problem (substantive
Veronica Scuotto   +3 more
openaire   +2 more sources

The influence of internet marketing capabilities on international market performance

International Marketing Review, 2020
PurposeThe paper aims to explore the influential path of internet marketing capabilities impacting international market performance. The paper further investigates the mitigating roles of market- and entrepreneurial-oriented behaviors and knowledge internalization in this relationship.
Chia-Ling (Eunice) Liu   +2 more
openaire   +1 more source

Internal market orientation, market capabilities and learning orientation

European Journal of Marketing, 2014
Purpose– The purposes of this paper are to examine whether internal market orientation facilitates the development of external market capabilities, before influencing organizational performance, and to investigate whether learning orientation strengthens the aforementioned link.Design/methodology/approach– This study collected data through a survey and
Shyh-Rong Fang   +3 more
openaire   +1 more source

Effectual networking capability and SME performance in international B2B markets

Journal of Business & Industrial Marketing, 2023
Purpose International entrepreneurship and marketing research reports the impact of effectual decision-making logic on small and medium-sized enterprises (SMEs) international performance. How the effectual logic of decision-making enhances the overall performance of SMEs in international business-to-business markets remains a puzzle in the field.
Masoud Karami   +2 more
openaire   +1 more source

Home - About - Disclaimer - Privacy